Iannarino

AUGUST 5, 2024

Discover the crucial mistakes that can cost you sales deals and learn how to avoid them to ensure you achieve your sales targets.

Sales 246

Sales 246

Martech

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.

Government 129

Government Advertising/ Marketing Start-ups Process 129

Search Engine Land

AUGUST 5, 2024

Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows Google may have grown 1.4% from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2

Engineering 126

Engineering Market share Growth 126

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. One was wearing pilot-frame sunglasses, which I liked. A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. They were on sale for a great price. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.

Product 131

Product Entertainment Price Strategize 131

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Search Engine Land

AUGUST 5, 2024

Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.

Launch 131

Launch Clients 131

Martech

AUGUST 5, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

B2B 128

B2B Lead generation A/B testing Objectives and Key Results 128

Martech

AUGUST 5, 2024

The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8.

Presentation 125

Presentation Conversion 125

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns.

Campaign 98

Campaign Lead generation CRM B2B 98

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. The problem, first reported Friday, initially looked like this: Down: Report Editor, Dashboards, Saved Reports in web interface.

Campaign 116

Campaign Product Process Advertising/ Marketing 116

SaaStr

AUGUST 5, 2024

How do you leverage your customer success team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. How do you create a predictable, repeatable renewal engine that provides a good jumping-off point for growth? How do you align your teams and resources in the right places and focus on the right customers to drive growth?

Growth 115

Growth Customers Finance Engineering 115

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

User Experience 126

User Experience Trust Campaign Follow-up 126

Search Engine Land

AUGUST 5, 2024

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Campaign 86

Campaign Strategize Meeting Account management 86

SaaStr

AUGUST 5, 2024

Dear SaaStr: I Can Do My Sales Job in 15 Hours a Week. Should I Take a Second Job? I’m considering, I have a job now where I can got my number working 10-20 hours a week in sales. I can make 175k working 10-15 and if I put in 40 hours the output isn’t worth it, ill do around 220k. We own the market it’s a great product. I have a very relaxed manager, little to no pressure.

Sales 110

Sales Product 110

Search Engine Land

AUGUST 5, 2024

Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? You aren’t alone. Many SEO professionals overlook a crucial step that could make or break their success: documenting their strategy. This isn’t just about jotting down a to-do list or setting vague goals. A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

SaaStr

AUGUST 5, 2024

The #1 Cloud Gathering in the World! So we’re getting close to 2024 SaaStr Annual!! The 10th Annual!! Sep 10-12 in SF Bay Area, once again across our 40+ acre indoor-outdoor campus. So much has changed in SaaS, Cloud and AI the past few years, and it’s become tougher to predict so many things. But the good news is attendance for this year’s Annual is already running at 105% of last year!

Meeting 105

Meeting Closing Product 105

Search Engine Land

AUGUST 5, 2024

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. The latest. Google Ads Liaison Ginny Marvin has confirmed the issue is a bug, not a feature change.

Networking 77

Networking Campaign Product 77

G2

AUGUST 5, 2024

For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy. At social media management software company Sprout Social , leveraging the voice of the customer in a holistic way across the business has been a cornerstone to their success.

Go To Market 64

Go To Market GTM Customers 64

Search Engine Land

AUGUST 5, 2024

Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform. Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service. Key details: SDF v6 will be deprecated on April 30, 2025 Users must migrate to SDF v7 or higher before the sunset date Google has provided a migration guide for transitioning from v6 to v7 Wha

Contact 76

Contact Service 76

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Spiro Technologies

AUGUST 5, 2024

Transcript Rick Pozniak : You have vast experience, great customer connections and then add digital tools on top of that, you have a very powerful resource, which is why I think reskilling is so important. You probably aren’t going to get everybody to convert and think that way, but boy, it’s worth the effort. Adam Honig : Hello and welcome to Make It.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Search Engine Land

AUGUST 5, 2024

The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8. This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awarenes

Presentation 77

Presentation Conversion 77

Sales Pop!

AUGUST 5, 2024

Organizing parties can be a lucrative business, but finding consistent leads can be challenging. Implementing a well-structured sales funnel can help you attract and convert potential clients more effectively. Here are five tips to generate more party organizer leads using a sales funnel. 1. Create a Captivating Landing Page Your landing page is the first point of contact with potential leads.

Clients 52

Clients Contact Sales Lead generation 52

Salesforce

AUGUST 5, 2024

Since ChatGPT’s debut in 2022, the future of work has emerged as a lightning rod issue across virtually every sector and walk of life. While it’s clear that artificial intelligence (AI) will fundamentally reshape the way we work , the specifics are still shifting into focus. What will be the true impact of AI on jobs? How should workers ready themselves for an AI-enabled future?

Technology 52

Technology Technology Legal Education 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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