Mastering Modern Sales: Beyond Pushiness to Consultative Expertise
Iannarino
DECEMBER 22, 2023
There are people who talk about sales as if salespeople still sell like they would have in the 1970s and 80s. Those who believe salespeople are generally pushy, self-oriented, and have no real concern other than winning a deal have never experienced a true hard sale, nor will they have experienced the manipulation and pressure strategies that are long forgotten.
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