Iannarino
DECEMBER 22, 2023
There are people who talk about sales as if salespeople still sell like they would have in the 1970s and 80s. Those who believe salespeople are generally pushy, self-oriented, and have no real concern other than winning a deal have never experienced a true hard sale, nor will they have experienced the manipulation and pressure strategies that are long forgotten.
SaaStr
DECEMBER 22, 2023
One last kick-in-the-arse post for the year: Don’t Be a Quitter Let me explain, as this is one of the most disappointing changes in my opinion in “tech” and startups over the last 12-18 months. Two things together have done many a disservice: the combination of a tougher year for many >>and<< the constant celebration of … quitting. It’s all over LinkedIn and TikTok.
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Martech
DECEMBER 22, 2023
Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
SaaStr
DECEMBER 22, 2023
For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+. The six products/companies Kiren helped scale to $100M that he’ll reference in this playbook include: Bill, Cloudflare, Crowdstrike, Samsara, Snowflake, and Zscaler.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 22, 2023
In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I would give these brands would be to prioritize people over systems or software. This is confirmed in a study by the CDP Institute which found 25% of respondents cited organizational readiness as the most common problem when deploying a CDP.
The Advantexe Advisor
DECEMBER 22, 2023
As we come to the end of 2023, the Advantexe team is taking a few moments to reflect and think about the year from a business acumen perspective. The following infographic highlights some of the amazing accomplishments that our team completed in collaborating with over 10,000 learners globally to help build a better awareness of the systems of business and help them develop the business skills needed to drive performance.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
DECEMBER 22, 2023
By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. Opinions differ—some think it’s about to revolutionize our work, while others argue it’s already done so.
Sales Pop!
DECEMBER 22, 2023
In the competitive world of sales, transforming “maybes” into closed deals is the ultimate goal. But how do you achieve this consistently and create a predictable sales process? In a recent podcast episode with Jakub Hon, the co-founder and CEO of Sales Doc, we delved into the strategies and mindset shifts that can help you achieve this.
Sales Nexus
DECEMBER 22, 2023
Yahoo and Google are launching new protocols for email authentication that will be strictly implemented in 2024.
G2
DECEMBER 22, 2023
Cyber threats are becoming more frequent and sophisticated, and it is imperative to take proactive measures to safeguard against them. Organizations should invest heavily in robust digital security measures, especially for services and infrastructure that are critical to the public.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sales Hacker
DECEMBER 22, 2023
We’ve got something special for you: a compilation of what is working and career learnings from some of the best go-to-market leaders out there. Building in a silo is not only lonely; it’s slower. Insight and perspective from others helps expedite progress. That’s exactly what we aim to do by sharing insight through GTMnow from some of the best operators: help you build and grow faster and better, level up, and get wherever you want to go.
Martech
DECEMBER 22, 2023
The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as companies cut down expenses. It could be easy to think that focusing on retaining talent is not as important under these conditions but that’s the wrong way of looking at it. The retention of talent is always important, especially during tough economic times.
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