Iannarino

MAY 24, 2024

Unlock the secrets to winning more B2B sales deals by mastering the art of creating value and adopting a consultative approach.

Consult 261

Consult B2B Sales 261

Search Engine Land

MAY 24, 2024

Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the bottom of every answer (“Generative AI is experimental”) should be no excuse. What’s happening. Google’s AI-generated answers have gained a lot negative mainstream media coverage as people have been sharing numerous examples of AI Overview fails on social media.

Represent 131

Represent Trust Launch Product 131

Martech

MAY 24, 2024

I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.

Cross-sell 112

Cross-sell Promote Represent Technology 112

Search Engine Land

MAY 24, 2024

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and consider Google’s recent statements and updates on the role of links in their ranking algorithms.

Objectives and Key Results 112

Objectives and Key Results Trust Engineering Technique 112

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

MAY 24, 2024

So the #2 topic in SaaS today is probably profitability and efficiency. #1 is AI. But profitability is a close second. And the message to founders is confusing. Yes, everyone has to be at least 2x as efficient as 2021, maybe more so. But … that’s not enough. You still have to grow. So what’s the trade-off? I pulled up 3 recent examples from the SaaStr 5 Interesting Learning series, and interestingly, all 3 are at ~$2.5B ARR: SMB leader HubSpot Enterprise vertical SaaS lea

Growth 107

Growth Price Closing 107

Search Engine Land

MAY 24, 2024

Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X : Why we care. If Google does roll this new visit button out, and that is a big if, this might drive a higher click-through rate to search result snippet in the search results.

Click Through Rate 103

Click Through Rate 103

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 97

B2C A/B testing Retail B2B 97

Search Engine Land

MAY 24, 2024

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on.

Objectives and Key Results 88

Objectives and Key Results Territory Start-ups Engineering 88

Martech

MAY 24, 2024

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud.

Trust 95

Trust Engineering Service Launch 95

The Advantexe Advisor

MAY 24, 2024

Advantexe is pleased to share with our Learning & Development colleagues our third in a series of thoughts and insights from the floor of the ATD International Conference and Exposition. Day 3 1) The Community of Learning and Development Sadly, it was the last day of the ATD Conference in New Orleans. What a great week to reconnect with clients and colleagues as well as meet exciting and new people who have the same interests in talent development.

Meeting 85

Meeting Clients Conversion 85

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Partners in Excellence

MAY 24, 2024

Preface: Jim Barnet and I met through LinkedIn. It’s, perhaps, one of those “unusual” LinkedIn relationships. When Jim reached out to connect, he didn’t start prospecting me. In fact he never has. But we leverage our LI relationship to share ideas, explore issues we each see happening in the markets. These are fascinating conversations, I learn so much from them.

Sell 77

Sell Retail Up-sell Start-ups 77

Sales Pop!

MAY 24, 2024

Diversification as an investment strategy handily predates modern markets and possibly even written history. After all, if, say, a prehistoric village wanted to ensure a consistent food supply, it probably wouldn’t have pinned everything on just one food source. A village that had crops, domestic animals, and wild game as food would have been more resilient compared to one that relied on just one of these resources.

Real Estate 52

Real Estate Healthcare Territory Government 52