Veloxy

NOVEMBER 30, 2023

Despite discussions of outside sales dying, field sales are far from obsolete. Outside sales remain invaluable to companies, even as we move towards hybrid models. A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. Highlighting the enduring significance of in-person interactions in the sales process. While inside sales might excel in certain areas, field sales teams bring a depth of understanding that goes beyond numbers.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Iannarino

NOVEMBER 30, 2023

Choose whatever cold calling strategy you believe is right for you, and then start doing the work to master the art of sales outside of cold calling.

Cold Call 289

Cold Call Sales 289

Cerebral Selling

NOVEMBER 30, 2023

People don’t love companies because of their physical products. They love them because of the experiences they create. For example: IKEA doesn’t sell furniture. They sell easy transport and assembly. Uber doesn’t sell transportation. They sell frictionless rides on demand. Disney doesn’t sell rides and movies. They sell magic and enchantment.

Sell 130

Sell Transportation Up-sell Entertainment 130

Force Management

NOVEMBER 30, 2023

Today's leaders have an uphill battle to successfully tackle revenue growth goals. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy. Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment. Strategies for growth and evolution should drive alignment across all your revenue teams.

Growth 141

Growth GTM Cross-sell Drivers/motivators 141

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SalesProInsider

NOVEMBER 30, 2023

“Let’s get personal.” Two words that no prospective client is going to say. But “personal” — or a lack of it — is what I see as a barrier to higher conversions for advisors who provide a very personal service. The Dangers of Depersonalization in Sales Conversations What do I mean? “Depersonalized” sales conversation and explanations of what you do, and how you do it, stop the prospect from connecting with you and the solution.

Conversion 126

Conversion Prospecting Pitch Clients 126

Partners in Excellence

NOVEMBER 30, 2023

The first sentence of the LinkedIn message was not dissimilar to the majority of emails and LI messages I get. David, my team and I would love to get the chance to learn more about your company. The author started with the concept she had been taught, “Make it about the customer, tell them how you want to learn more about them, their strategies, and challenges.” I write and advise clients about this, myself.

Construction 119

Construction Conversion Clients Meeting 119

Search Engine Land

NOVEMBER 30, 2023

A patent granted to Google may describe how Google’s new Search Generative Experience works. Google applied for the patent, “Generative summaries for search results”, on March 20, 2023. It was issued on September 26. The full version can be read here. Abstract. The patent’s abstract reads: “At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query.

Process 108

Process 108

Salesforce

NOVEMBER 30, 2023

Think about a product or service you recently purchased. That favorite new item you’ve been telling all your friends about. What were the ways it caught your attention and convinced you to buy it? What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested.

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Martech

NOVEMBER 30, 2023

As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and marketing. This article explores ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.

B2C 110

B2C Construction Trust Strategize 110

Search Engine Land

NOVEMBER 30, 2023

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven attribution will be able to use the last-click model instead.

Conversion 100

Conversion Start-ups Process 100

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, y

B2B 97

B2B Education Technology Technology 97

Search Engine Land

NOVEMBER 30, 2023

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started out in PPC in 2012, I spent much of my time making manual bid changes. The work of a PPC agency was skewed more toward execution than strategy. Today, businesses seek different support: strategic guidance, proactive recommendations and cutting-edge tool/technology integration and targeting.

Clients 94

Clients Drivers/motivators Education Campaign 94

SaaStr

NOVEMBER 30, 2023

So the Wall Street Journal and Bamboo HR put out a great eNPS survey of 1,600 companies, a large part of them in tech. They found: Comp is higher Work-life balance is better Benefits spending has gone up 20% More freedom And yet: Employees are the unhappiest they’d been at least since 2020, and probably longer 34% of employees now dread the start to the workday — up 11% from 2020 (!

Start-ups 93

Start-ups 93

Search Engine Land

NOVEMBER 30, 2023

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.

Engineering 92

Engineering Presentation Conversion 92

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Martech

NOVEMBER 30, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Rachel Edwards is an experienced digital asset manager currently serving as enterprise DAM manager for W. L. Gore & Associates. Rachel is a valued contributor to MarTech , where she offers her expertise on such matters as digital asset management (DAM) implementation and DAM governance.

Government 95

Government Legal Start-ups User Experience 95

Search Engine Land

NOVEMBER 30, 2023

Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business Administration. As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty.

Contract 92

Contract Clients Pitch Growth 92

Martech

NOVEMBER 30, 2023

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR pr

Technology 94

Technology Technology Government Legal 94

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual.

Go To Market 90

Go To Market GTM Cross-sell Growth 90

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i

Click Through Rate 92

Click Through Rate Campaign Conversion 92

SaaStr

NOVEMBER 30, 2023

Dear SaaStr: What Do VCs Do When They Leave Their Position? It depends on if they own the place. A true “Managing General Partner” usually doesn’t so much leave as wind down, step down, slowly retire, etc. Why not? Because VC funds typically last 13–14 years each, and often 20 years to full distribution. And a Managing General Partner will often be running 2–5 of these at the same time.

90

90

Martech

NOVEMBER 30, 2023

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.

Presentation 90

Presentation 90

Search Engine Land

NOVEMBER 30, 2023

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. In addition, creators will have more flexibility regarding timings of product announcements. Why we care.

Product 86

Product Strategize Launch Promote 86

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

David Meerman Scott

NOVEMBER 30, 2023

Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a virtual K-pop girl group with their first EP “What’s My Name” dropping today (November 30 at 6:00 pm Korea time).

67

67

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i

Click Through Rate 84

Click Through Rate Campaign Conversion 84

Predictable Revenue

NOVEMBER 30, 2023

Sales leaders are navigating a complex landscape marked by uncertainty and rapid changes. Dan Fantasia, touches on these challenges. The post Elevating Sales Hiring Practices with Dan Fantasia appeared first on Predictable Revenue.

Sales 52

Sales 52

The Digital Technology

NOVEMBER 30, 2023

Hey users! If you have a query “How do I convert a VCF file to a CSV file and are looking for a method to convert the same, then you have found the right article.

45

45

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Search Engine Land

NOVEMBER 30, 2023

Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results. Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads where they’re bidding against the same queries as you.

Campaign 103

Campaign Territory Account management Clients 103

Search Engine Land

NOVEMBER 30, 2023

Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Pinterest execs claim the feature has potential not just to improve search diversity, but also increase engagement for brands.

Technology 100

Technology Technology Conversion Product 100

Search Engine Land

NOVEMBER 30, 2023

Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine had threatened to stop serving news links in response to a new law that forces tech companies to pay for news content. However, Google was able to strike a deal with the Canadian government before the rollout of the Online News Act, which is planned for Dec. 19, 2023.

Government 92

Government Engineering Process 92