Iannarino

JULY 24, 2024

Discover the secrets to effortlessly displacing your competitors and achieving sales success with these proven strategies.

B2B 239

B2B Sales 239

Search Engine Land

JULY 24, 2024

Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt file preventing many search engines and AI tools from crawling the site.

Engineering 127

Engineering Represent 127

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaign 127

Campaign Strategize Launch Up-sell 127

Partners in Excellence

JULY 24, 2024

Our inboxes, social feeds, text messages, voicemail (does anyone use it anymore), are filled with outreaches. If your experience is anything like mine, 99.9% are a pure waste. Poorly targeted, personalized in the most impersonal manner, AI authored. The volume grows. Fortunately I’ve trained my spam filters to take out a lot, but inevitably a few sneak through.

Cross-sell 109

Cross-sell Territory Follow-up Prospecting 109

Speaker: Jay Allardyce

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part at least, on Channel99’s “view through” technology where a “smart pixel” is used to measure and verify B2B advertising performance.

B2B 113

B2B Launch Pipeline Technology 113

Search Engine Land

JULY 24, 2024

Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.

UX 103

UX Click Through Rate Engineering Product 103

SaaStr

JULY 24, 2024

In a recent Workshop Wednesday, SaaStr Founder and CEO, Jason Lemkin sat down to discuss 9 signs a startup isn’t going to make it. We all know, we’re living in strange times. Top AI startups are growing 500% a year and exploding A lot of public leaders are struggling Some unicorns are doing incredibly well, while others have stalled and are growing at zero or close to it Founders are struggling with how to deal with these changes, and VCs and executives are trying to decide if companies ar

Up-sell 103

Up-sell Growth Start-ups CRM 103

Search Engine Land

JULY 24, 2024

The past year hasn’t been the easiest in search. SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot.

Gaming 101

Gaming Campaign Referrals Growth 101

SaaStr

JULY 24, 2024

Dear SaaStr: How Do You Draw The Line Between Founder and First Employee? I’d suggest if you’re not sure where to draw the line … maybe don’t. It should be obvious. Founders are “there” before there is anything. Before a name. Before a product idea, usually. Before a URL, a line of code. Anything. And they take 100.0000% of the risk. And have $0.00 in salary.

Launch 102

Launch Closing Product Growth 102

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This guide will help you understand why these drops occur, how to identify and address them quickly and implement strategies to prevent future issues.

CTR 101

CTR Objectives and Key Results Click Through Rate Campaign 101

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

SaaStr

JULY 24, 2024

So many outside of cybersecurity had barely heard of Crowdstrike before … it took down a big chunk of the Internet the other day. 12-hour timelapse of American Airlines, Delta, and United plane traffic after what was likely the biggest IT outage in history forced a nationwide ground stop of the three airlines. pic.twitter.com/wwcQeiEtVe — Colin McCarthy (@US_Stormwatch) July 19, 2024 But you should have.

Growth 96

Growth Closing Sell Customers 96

Search Engine Land

JULY 24, 2024

Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last night’s Alphabet Q2 earnings call. Soon. What can advertisers expect and when?

Click Through Rate 95

Click Through Rate Retail Launch Growth 95

Membrain

JULY 24, 2024

As sales leaders, we invest in a wide variety of measures to help our salespeople perform better. Sales strategy , training, coaching , managing, incentives, process , culture, discipline, compensation: All aimed at getting salespeople to engage in the behaviors that lead to success.

Process 86

Process Sales 86

Search Engine Land

JULY 24, 2024

Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is betting big on AI to drive innovation across its ad platforms, from Search to YouTube, while also addressing growing privacy concerns. Why we care. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues.

Retail 92

Retail Campaign Technology Technology 92

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Partners in Excellence

JULY 24, 2024

Differentiation is critical in buying/selling. Differentiation gives buyers choices and helps them choose. We invest in never ending differentiation battles: “My product is better than the others, we have more features and functions, we have a more impressive customer base, we have great references, we have high NPS scores, we are cheaper……” Our websites are filled with comparative charts, listing features/functions, capabilities compared with the alternatives.

Prospecting 78

Prospecting Process Closing Customers 78

Search Engine Land

JULY 24, 2024

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.

Customers 83

Customers Technology Technology Growth 83

Adaptive Business Services

JULY 24, 2024

Who loves a good referral? I do. I Do! WE ALL DO! The question is, are you worthy of receiving them? Have you earned the right to ask for one let alone be given any? Referrals are a tricky business. While the benefits to he or she who receives them are obvious, the benefits to the referrer are maybe less so. Still … a good referral is a service to your customer.

Referrals 71

Referrals CRM Consult Service 71

Heinz Marketing

JULY 24, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Artificial Intelligence tools like language models and image generators have revolutionized business operations. These tools offer unprecedented efficiency and cost-effectiveness, making them an attractive option for many tasks. However, as businesses increasingly lean on AI for content creation, customer service, and other functions, it’s crucial to understand the technical implications of this dependency.

Consult 70

Consult Promote Service Product 70

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

G2

JULY 24, 2024

Tips and strategies from Topsort CEO, Regina Ye on Amazon Prime Day and how advertisers can amplify their ecommerce advertising ROI.

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Martech

JULY 24, 2024

You’ve spent a lot of money on different martech tools. They’re all great in their own way and save you time. But something’s missing. Why can’t you get all your data in one place? This is a common problem with modern marketing tools. Each platform creates and holds its own data, leaving you with an archipelago of data islands. It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place.

CRM 117

CRM Contact Start-ups Process 117

RAIN Group

JULY 24, 2024

If you want to connect with B2B buyers, you must contend with numerous obstacles to break through the noise and set meetings. Deciphering buyer decision roles, navigating purchasing processes, and standing out in a sea of content, emails, and social media messages is a challenge.

B2B 52

B2B Meeting Process Prospecting 52

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal , giving women athletes a bigger stage than ever before. In the U.S., sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. What does this mean for marketers?

Sports 115

Sports Gambling Entertainment Hospitality 115

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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