Iannarino
SEPTEMBER 17, 2024
Discover the 10 key leadership qualities that differentiate average leaders from highly effective ones and learn how to inspire your team toward greater success.
Search Engine Land
SEPTEMBER 17, 2024
There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time with Google and less time with your business. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 17, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.
Search Engine Land
SEPTEMBER 17, 2024
Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Traditional content strategies are no longer enough to capture attention and drive engagement.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
SaaStr
SEPTEMBER 17, 2024
Dear SaaStr: When Will VCs Push You To Bring On an Outside / Professional CEO? I think 99% of successful VCs, especially “traditional”, experience Silicon Valley-type VCs have now seen you want to back the founder-CEO forever if you can. You sometimes get a short-term boost from a Professional CEO, especially as they often are very good at recruiting, a skill it takes many first time founders a while to truly learn and embrace.
Search Engine Land
SEPTEMBER 17, 2024
Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas. Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor as they discuss how to attract more visitors, enhance user experience, and drive conversions with practical, actionable advice.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 17, 2024
As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”? The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May.
Partners in Excellence
SEPTEMBER 17, 2024
Win rates are critical to driving performance and achieving our goals. Win rates are critical to our understanding of our pipelines. We leverage them to help us understand whether we are working a sufficient volume high quality opportunities to achieve our goals. The higher our win rates, the more we shift the pipeline numbers in our favor. As a simple example, today, we settle for 15-20% win rates.
Martech
SEPTEMBER 17, 2024
“Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and GM, Unified Data Services (Data Cloud) and Einstein at Salesforce was speaking remotely to the press on the eve of Dreamforce — and he had new Data Cloud capabilities to announce: The ability to handle new unstructured data types, including audio and media such as webinars and call
Sales Hacker
SEPTEMBER 17, 2024
Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Martech
SEPTEMBER 17, 2024
Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.
Heinz Marketing
SEPTEMBER 17, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency.
Martech
SEPTEMBER 17, 2024
The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life.
Highspot
SEPTEMBER 17, 2024
Every business leader seeks to drive predictable revenue, which depends on strong pipeline growth. The process of converting high-quality leads into interested opportunities and ultimately, closed-won deals is no easy task––hence why 50% of leaders are focused on pipeline generation and conversion as a key go-to-market initiative this year. A reliable pipeline requires an understanding of where your gaps are in the sales process and an ability to close those gaps no opportunity slips away.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
Hubspot
SEPTEMBER 17, 2024
Let’s face it: AI isn’t going anywhere. In fact, when it comes to the big wide world of sales, folks seem to be getting nice and cozy with the idea of using AI for all things sales-related. In the last year alone, I – and the entire world, it seems – noticed that AI made quite the impression on multiple industries worldwide, from digital marketing to healthcare (in all honesty, I genuinely haven’t witnessed this much hype around a topic since the global explosion of One Direction … you just had
PandaDoc
SEPTEMBER 17, 2024
Without a doubt, a strong drive for great numbers is at the heart of any high-performing sales team. But the secret to closing great deals is about more than having high-performing salespeople on your team. Salespeople are busy. Between prospecting, sales calls, data entry, quote preparation, and follow-ups, it’s very easy for teams to mismanage data and trip over themselves on the way to the finish line.
SaaStr
SEPTEMBER 17, 2024
So two of the great leaders in SMB SaaS, Shopify for e-commerce, and HubSpot for sales, marketing and more, are going more upmarket: HubSpot 100+ seat deals are up 55% Shopify now gets 31% of its revenue from “Plus” or its bigger brands and more enterprise product And yet … they are also both going more SMB as well! HubSpot’s ACV has actually come down a tiny bit to $11,225 as its also pushes its new entry-level and single-seat products Shopify’s smaller merchants h
Hubspot
SEPTEMBER 17, 2024
My sales career has largely centered around helping SaaS organizations navigate the sometimes rocky transition from founder-led sales to a more structured and scalable approach. Because so many inbound leads in the former circumstance have pre-existing relationships with the company founder(s), it’s common to see those relationships doing most of the heavy lifting when it comes to moving the prospect through the sales funnel.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Search Engine Land
SEPTEMBER 17, 2024
Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities.
Salesforce
SEPTEMBER 17, 2024
Product-centric businesses make a habit of telling customers what they can’t do, what’s not possible. “No, you can’t collect your online purchase from the store – that would slow distribution”. “Sorry, we can’t transfer that credit, there’s not a back-end process for us to track it”. Outstanding customer experience (CX)? Hardly. Today, 80% of customers say the experience a company provides is as important as its product or services.
Search Engine Land
SEPTEMBER 17, 2024
Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care. Having a solid ad copy strategy as a PPC expert is crucial. However experts of many years are still struggling to assess the best approach to ad copy. It doesn’t help that the goal post of good ad copy keeps changing, thanks to the platforms.
Salesforce
SEPTEMBER 17, 2024
We’re in the midst of the AI era. Now, every business is looking to incorporate new technology and agents into their operations to optimize work and outcomes. And Salesforce, the #1 AI CRM , is at the forefront of this revolution creating technology that helps you work smarter and connect more deeply with your customers. But having critical business technology isn’t enough; there is high demand for people with the technical skills needed for the AI-powered future of work.
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
Expert insights. Personalized for you.
239 
Let's personalize your content