Iannarino

SEPTEMBER 25, 2024

Are your cold calls falling flat because you're making simple mistakes?

Cold Call 256

Cold Call Prospecting Sales 256

Partners in Excellence

SEPTEMBER 25, 2024

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. Centuries ago, Francis Bacon said, “Knowledge is power.” We’ve always tended to wield that knowledge as a weapon, creating advantage to us. Information asymmetry occurs where one party has a disproportionate informational or material knowledge advantage over the other party.

Pitch 139

Pitch Up-sell B2B Start-ups 139

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully.

Objectives and Key Results 124

Objectives and Key Results Trust Technology Technology 124

Search Engine Land

SEPTEMBER 25, 2024

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs.

Agriculture 125

Agriculture Gambling Real Estate Gaming 125

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. Most important factors for replacement martech applications.

CRM 110

CRM Price B2B Follow-up 110

SaaStr

SEPTEMBER 25, 2024

So whose doing well in SaaS today — with almost no “macro” impacts? Folks that sell to the end economy in the U.S. Like Samsara. Powered by the overall strength of the U.S. economy, by shipping, by trucking, by industrial applications and more … there’s no downturn at Samsara. It hasn’t missed a beat: It’s at $1.26B in ARR Growing 36% $24B Market cap, so almost 20x ARR (wow) And cash-flow positive (4% FCF Margins) That’s about as good as it get

Transportation 118

Transportation Non-Profits Growth Product 118

SaaStr

SEPTEMBER 25, 2024

Dear SaaStr: My startup is nearing the end of its runway – and I found out my CEO has been taking money from the company. What should I do? Unfortunately, this is a little more common than you think. Maybe even more common today than a few years back, as VC rounds and especially seed rounds grew in size, and oversight and controls to some extent took a back seat.

Finance 117

Finance Start-ups Growth 117

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately, which reduces efficiency and leads to missed opportunities.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

RAIN Group

SEPTEMBER 25, 2024

In today's digital age, online learning has become an integral part of sales training and development. Modern learners, having grown up in an era dominated by digital technology, are accustomed to engaging with content online. They expect learning experiences to be interactive, accessible, and relevant. However, engaging sellers in a virtual environment can still be challenging.

Sales 98

Sales Technology Technology 98

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Two Google Ads experts – Ben Kruger and Anthony Higman – had an interesting debate on this topic at SMX Advanced.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

SEPTEMBER 25, 2024

Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects reality. Numerous brands fight for user attention across platforms to drive a click or conversion. It’s no wonder that the consumer experience suffers from misaligned marketing.

Trust 75

Trust Retail Strategize Growth 75

Membrain

SEPTEMBER 25, 2024

It’s been a busy year for software companies aiming to grab a slice of the generative AI pie. Over the past twelve months, its use has grown so much that I’m not sure any aspect of modern life has gone unchanged.

Sales 89

Sales 89

Martech

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Join us for this webinar where you’ll: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased

E-commerce 69

E-commerce Growth Click Through Rate Customers 69

Search Engine Land

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Attend this webinar and: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased en

E-commerce 73

E-commerce Click Through Rate Growth Customers 73

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 88

GTM Growth Represent Contract 88

The Advantexe Advisor

SEPTEMBER 25, 2024

Last weekend my wife asked me to fix something wrong with the plumbing. Between you and me, probably not the best idea. I can manage a wrench… a little bit, but before you know it, I had water spraying everywhere, and I was Googling "how to undo." It’s safe to say, by the end, we’d called a professional and were dealing with way more costs (and frustration) than if we’d just done that in the first place.

Growth 87

Growth 87

Martech

SEPTEMBER 25, 2024

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Zoomin processes unstructured data from across an organization to provide personalized and automated service interactions at all interaction points, including home portals, websites, support centers, customer service centers, and within the product itself.

Represent 72

Represent Technology Technology Follow-up 72

SaaStr

SEPTEMBER 25, 2024

What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? Christoph Janz, Partner at Point Nine Capital, shares 5 key insights during this year’s SaaStr Annual. These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass.

Pitch 75

Pitch Pipeline SQL GTM 75

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Adaptive Business Services

SEPTEMBER 25, 2024

Why? The same rules apply and, when you are job hunting, you are selling yourself. In fact, up until COVID, I regularly volunteered to conduct workshops for the Idaho Department of Labor on LinkedIn for Job Seekers and the same workshop for Mountain Home Air Force Base for service members who were mustering out. Why me? I’ve hired a lot of people, but I have never worked in the placement industry.

Follow-up 62

Follow-up Sales Up-sell CRM 62

G2

SEPTEMBER 25, 2024

Capturing and using buyer intent signals can boost sales by over two times. Learn how to get faster results with a targeted sales outbound approach.

Sales 59

Sales 59

Spiro Technologies

SEPTEMBER 25, 2024

So, you’re ready to dive into CRM adoption for your manufacturing business? Fantastic! Implementing a CRM system that actually provides value isn’t always straightforward. Between the die-hard fans of “the way we’ve always done it,” the integration puzzles, and the team members who treat new software like it’s radioactive, you might be wondering if it’s worth the hassle.

Manufacturing 52

Manufacturing CRM Teamwork Represent 52

Sales Pop!

SEPTEMBER 25, 2024

As businesses in Atlanta prepare for 2024, understanding the intricacies of sales tax in Georgia becomes crucial. Sales tax can be a complex area for many business owners, especially when trying to navigate the varying rates and regulations that exist at both the state and local levels. This guide will provide you with essential information regarding the sales tax rate in Georgia, how to collect it, your tax obligations, the filing process, and the exemptions available.

Agriculture 52

Agriculture Sales Manufacturing Legal 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. “[Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.

Price 118

Price Launch Clients Campaign 118

Search Engine Land

SEPTEMBER 25, 2024

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a client portfolio that aligns with your expertise, values and business goals.

Clients 94

Clients Objectives and Key Results Contract Campaign 94

Salesforce

SEPTEMBER 25, 2024

Showing up to work is one thing; bringing genuine enthusiasm to the job is another. So, how can you motivate your team to meet and exceed their goals? Sales incentives can be a valuable tool to get your team fired up, but they’re not one size fits all. Figuring out the best sales incentives structure to motivate your reps can make a big difference in some cases — helping them come to work energized and eager to get results.

Commission 97

Commission Drivers/motivators Territory Sales 97