Martech
AUGUST 16, 2024
Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products.
Anthony Cole Training
AUGUST 16, 2024
Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.
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Martech
AUGUST 16, 2024
Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A real-world example of a successful transition Don’t let outdated technology hold you back!
Iannarino
AUGUST 16, 2024
Struggling to connect with your dream clients in an era dominated by AI-powered prospecting? Here’s how to stand out and secure those vital meetings.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
AUGUST 16, 2024
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could become a major player in the space.
SaaStr
AUGUST 16, 2024
So there’s one issue a lot of founders struggle with when they finally get a good M&A offer to acquire the company — what about the team? They didn’t come to join a 10,000+ BigCo. They came to be on the journey. To be Pirates & Romantics. Is it fair to them to sell? Especially if the economics are just “OK” for a lot of them?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 16, 2024
So we’re pretty lucky this year, we’ve got some of the top leaders in B2B ecommerce at SaaStr Annual, Sep 10-12 in SF Bay! #1. Andrew Bialecki, CEO Klaviyo This will be an epic deep dive on just how you get an SMB+ app to almost $1B in ARR — all while having incredibly happy customers. This will be a special one. Klaviyo was the first SaaS company to IPO since 2021!!
The Advantexe Advisor
AUGUST 16, 2024
I had an interesting conversation with a prospective new client this week. Someone I have never spoken with before but from an industry (process manufacturing) we know a lot about. What was interesting about the conversation was that this potential client wants to take a radical new approach toward developing the future leaders of her company. She shared her bold vision with me, and I asked her if it was okay to include it in a blog, and she agreed.
SaaStr
AUGUST 16, 2024
Dear SaaStr: When Should a CEO Tell Startup Employees That The Company Is Going Under? I recently asked this of an candidate I interviewed that just went through the shut-down of a top-VC backed start-up. It’s more common these days than in the past, given all the explosion of capital in 2020-2021 … into startups that aren’t going to make it.
Search Engine Land
AUGUST 16, 2024
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
AUGUST 16, 2024
Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. Today’s consumers are savvy. They’re aware of most modern marketing tactics. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines.
Heinz Marketing
AUGUST 16, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing Artificial Intelligence (AI) is everywhere nowadays, and it’s rapidly transforming the way organizations operate, offering unprecedented opportunities to enhance productivity, decision-making, and innovation. From automating routine tasks to providing deep insights through data analysis, AI is being leveraged across industries and integrating into various functions such as marketing, finance, human resources, and product developm
Martech
AUGUST 16, 2024
Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. The culprit? Poor data quality — a silent killer that can torpedo even the most brilliant campaigns.
Search Engine Land
AUGUST 16, 2024
There is a large, confirmed, Google Search ranking bug is affecting a large number of search results today. This is unrelated to the last core update, the August 2024 core update , that was announced yesterday at around 11 am ET. When. This ranking bug was confirmed at around 2 am ET this morning, Google posted : More details. “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot
AUGUST 16, 2024
When I first opened the (digital) doors of my content marketing agency, I was responsible for every function including prospecting, pitching, and executing each project — along with juggling the administrative tasks of running a business at the same time. While my job was to do everything, I naturally focused on the areas that were most interesting to me — like sales and content strategy — and it didn’t take me long to fall way behind on “busywork” like issuing sales invoices.
Search Engine Land
AUGUST 16, 2024
Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms.
Salesforce
AUGUST 16, 2024
The sales team inputs all kinds of valuable insights about common customer feedback into your CRM. Your marketing automation system tracks engagement across a slew of digital channels. Customer service managers monitor key performance indicators, such as call resolution and handling time. Even with all this data at your company’s disposal, there’s still one question that should always be top of mind — is everyone using the data the right way?
Search Engine Land
AUGUST 16, 2024
YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
AUGUST 16, 2024
Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing user experience, Google ensures that the most helpful and relevant sites rank higher in search results.
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