Iannarino
SEPTEMBER 9, 2024
Are you struggling to stay productive and achieve your goals? Discover the two powerful ways to stay on track and crush your tasks, even when motivation is low.
Martech
SEPTEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Salesforce
SEPTEMBER 9, 2024
Data is crucial for financial services institutions (FSIs) to succeed. Whether you’re looking to understand your clients on a more personal level or looking to gauge the market to capitalize on industry trends, the ability to use data effectively can give you a significant competitive advantage. But many FSIs are held back by data silos and integration challenges.
Martech
SEPTEMBER 9, 2024
This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
SEPTEMBER 9, 2024
When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. Those all matter, but the best founders fight through them. No the #1 issue ends up being waiting too long to truly go multi-product. No matter what you do, if you are too slow here, growth stalls. I’m seeing all across my investments that are 5, 8, 10, 12+ years out.
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 9, 2024
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding
SaaStr
SEPTEMBER 9, 2024
Dear SaaStr: How Can I Get The Attention of Software VCs? # 1: Get Out There: Get in TechCrunch. Get on Hackernews. Get on stage at any B tier or A tier event. Get warm intros from any successful founders or seed investors you know. Rent a cheap booth at an event lots of VCs attend. Don’t blow the bank, but this does work. Go to industry parties where VCs are and introduce yourself without being a stalker.
Search Engine Land
SEPTEMBER 9, 2024
Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than to keep one. Let’s examine proven strategies and techniques for boosting audience engagement and exploring methods for building a community around your brand.
David Meerman Scott
SEPTEMBER 9, 2024
When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Hubspot
SEPTEMBER 9, 2024
During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. These lists would evolve, grow, and ultimately work best when they were imported into CRM, and were invaluable for helping me to: Meet my productivity goals (and my quota in the long run) Segment companies in my territory or industry Keep track of my prospect interactions Capture important information like competitive install In this article, I’ll e
G2
SEPTEMBER 9, 2024
Explore these statistics to see how demand on Google Search is changing. Use these insights to make the SEO strategy, for your business, future-proof.
PandaDoc
SEPTEMBER 9, 2024
Storytelling is one of our oldest forms of communication and is an excellent persuasive tool. Stories do the job better than facts – you only have to look to the tabloid news cycle to see that. It’s also clear that, however fictional, stories can profoundly impact actions in reality, as the “Jaws effect” proves — a phenomenon where real-world policy around hunting sharks stems from an irrational overreaction to a scary, and fictional, Hollywood movie.
Hubspot
SEPTEMBER 9, 2024
You know the beloved tradition of sports fans throwing TVs out of their window after a loss? Not demure. Definitely not mindful. But there are moments in life where we get mighty close to acting that way. And rage rooms were invented for those moments. Source: Google Trends, six-month rolling average Also known as “smash room” or “anger room,” these are places you can pay to de-stress by destroying objects, from plates and bottles to full-sized appliances.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
SEPTEMBER 9, 2024
Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.
Hubspot
SEPTEMBER 9, 2024
Conducting a successful negotiation where both parties arrive at a productive, mutually beneficial outcome is a delicate art — one that's every bit as screw-up-able as it is valuable. Thoughtful, effective negotiating skills are a “need to have” if you're going to hack it in sales, but developing them is rarely straightforward. And if you want to get there, you have to have a sense of the right points to cover and (maybe even more) the ones you need to avoid.
Salesforce
SEPTEMBER 9, 2024
Customer service and field service professionals are the backbone of any business. They put the customer first, solve problems, and you can find one working at any hour of the day. But service professionals need support, too. And with AI transforming customer service, it’s more important than ever for service and field service experts to have a community of like-minded peers.
Salesforce
SEPTEMBER 9, 2024
So, you’ve sworn off commission spreadsheets and realized that sales incentive software will vastly improve efficiency, transparency, and your personal sanity. Problem solved, right? Not quite yet. If you’ve decided to invest in any new solution, your work is just getting started. There’s no shortage of sales commission software on the market, and trying to discern all their operational differences can result in a serious case of information overload.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
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