Fri.Aug 23, 2024

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How employee experience drives customer satisfaction

Martech

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success.

Customers 121
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Understanding the Psychology of Selling

Anthony Cole Training

All salespeople and their managers want to understand the psychology of selling and in fact, is it a highly searched phrase on google. Giving credit where credit is due, The Psychology of Selling is a well-regarded book by legendary sales professional Brian Tracy that should certainly be on every salesperson’s list of must-reads.

Sell 295
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The Importance of Collaboration Between Sales and Marketing

Iannarino

Unlock the true potential of your sales force by leveraging marketing in innovative ways that go beyond lead generation.

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Reports: Perplexity ads to launch in Q4

Search Engine Land

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop (on the side screen). “These ads will be accompanied by text that highlights their products,” Adweek reported.

Launch 104
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Was That A Good Use Of Time?

Partners in Excellence

Time is something that impacts everyone. There are only 24 hours in a day, 7 days a week. We have more demands on our time than we have the time to do those things. Some of those demands are things we inflict on ourselves. Some of those demands are the result of requests from others. However we choose to commit our time, we have to use it as well as we possibly can.

Sports 139
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How to prioritize technical SEO tasks

Search Engine Land

Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible.

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Dear SaaStr: Growth Has Slowed and My VP of Sales is Pushing Me To Hire More Reps. Is That The Right Way to Go?

SaaStr

Dear SaaStr: Growth Has Slowed and My VP of Sales is Pushing Me To Hire More Reps. Is That The Right Way to Go? No. Not 9+ times out of 10. In fact, the #1 sign your VP of Sales is really struggling is when their best answer to slowing sales is to hire even more sales reps. It’s a sign they don’t know what else to do, and want to try to magically brute force it with more humans.

Growth 119
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Steam Vent Hack That Salespeople Can Use on Stalled Opportunities

Understanding the Sales Force

When we were exploring the volcano in Hawaii, our tour guide showed us a simple hack that exponentially increased the amount of steam rising up through one of the vents. Check it out in the video that I shot below. The guide simply lit a cigarette, lowered it slightly into the vent, it reacted with the air and the steam, and significantly increased the output of steam.

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RevOps vs SalesOps – what’s the difference? Understanding revenue and sales operations

PandaDoc

Revenue operations (RevOps) vs sales operations (SalesOps) are slightly different approaches for businesses to reflect on internal processes and strategize for the future. In this article, you will learn what each role entails, their day-to-day activities, and the unique benefits they offer. We’ll explore tools and tips to determine which of these frameworks could best suit your needs.

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The Challenger Sales Model: Take Control to Close Deals

SalesHood

B2B sales requires planning, relationship management, and strategic negotiation to align with corporate objectives and procurement cycles.

Closing 52
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Martech

On July 24, 2024, the Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that hashing — commonly used by companies to obscure personal data — is not a foolproof method to ensure anonymity or privacy compliance. This isn’t new information; the limitations and potential pitfalls of hashing as a privacy measure have been highlighted before.

Retail 134
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Amazon Ads: How to boost efficiency and reduce wasted spend

Search Engine Land

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful planning and constant optimization, a hard-earned budget can easily slip away on ineffective campaigns, irrelevant clicks and poorly targeted ads.

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European regulators have a seat at the table

Martech

It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and strategy, European regulators have a seat at the table — and a very loud voice. No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent.