SaaStr
AUGUST 24, 2024
So I think AI will destroy Outbound. It’s already started to. And it’s just going to accelerate, quickly. What do I mean? First, even the AI we have today used correctly is a huge aid to AEs and SDRs alike. It can do research for you. Improve your emails. Assemble target lists. Set up meetings, to an extent. And yes … run those … dreaded … cadences for you.
Sales Pop!
AUGUST 24, 2024
I grew up in selling at Xerox in an incredibly sales-focused environment. One of our sacred operational mantras was the well-known “plan your work, work your plan”. In selling to and serving major Xerox clients, we were trained not only to go deep and wide in our accounts but to do the same across our multi-faceted product line. Major accounts, of course, had needs for all sizes of copiers and for the different types of capabilities that our equipment offered.
SaaStr
AUGUST 24, 2024
Dear SaaStr: How Do Enterprise SaaS Companies Deal With Late Payments? Yes, in the end, you have to be willing to switch off the platform. But do it gracefully, with respect. Do it the same exact way you’d want to be treated if you were a customer. The key is to provide a series of notices, probably at least 5-6 in a managed cadence: 60 days before renewal 30 days before renewal 15 days before renewal URGENCY right before renewal RENEWAL MISSED — To avoid service interuption, pleas
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