Iannarino

JANUARY 7, 2025

The new hire asked me why we pursue companies that already have a supplier. He wondered aloud whether it would be easier to target companies that dont have a supplier. I explained that the best prospective clients are already using a competitor because companies that dont buy what we sell typically dont need our services.

Clients 246

Clients Prospecting Service Sell 246

Veloxy

JANUARY 7, 2025

In the world of sales, time is money. The quicker you can close a deal, the faster you can move on to the next one. This is where the concept of the sales cycle comes into play. A streamlined sales cycle can significantly boost your company’s efficiency and profitability. It can help you close deals faster, increase your sales volume, and improve your bottom line.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

B2B 98

B2B Engineering Education Trust 98

SaaStr

JANUARY 7, 2025

So Lightspeed Venture Partners suryed 154 top venture-backed mostly B2B start-ups for their sales metrics. The full report is here. One analysis that was great was on the top reasons sales teams lost deals. Many will sound familiar. Sales teams report 53% of deals were lost due to no action, and 39% due to prospect went silent”: Only 27% of deals were reported as lost to competition.

Closing 88

Closing B2B Start-ups Prospecting 88

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

JANUARY 7, 2025

Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle to unlock this potential, especially when it comes to expansion revenue. Why? The answer often lies in how teams implement the strategy, not the strategy itself.

Objectives and Key Results 85

Objectives and Key Results GTM B2B Growth 85

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth.

GTM 81

GTM Sell Customers Cold Call 81

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. You dont usually want to do one of the first episodes of a new podcast because they all take a while to build up scale, but since its led by Kyle Notion, CRO of Owner where Im on the board, we made an exception. It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs an

Strategize 85

Strategize Networking Trust Presentation 85

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.

Start-ups 97

Start-ups Follow-up Trust Engineering 97

Sales Gravy

JANUARY 7, 2025

Welcome to a new segment of the Sales Gravy Podcast called Ask Jeb! I believe sales professionals are the heartbeat of the economy. Youre the ones generating revenue for your organization and fueling innovations that keep businesses thriving. Without your hustle, your company doesnt move forwardand, frankly, neither does the global economy. Youre the elite athletes of the business world.

Prospecting 72

Prospecting Appointment Referrals Gaming 72

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. At the time of the Agentforce announcement, Salesforce CEO Marc Benioff called Agentforce the third wave of AI advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that

Launch 70

Launch Represent Engineering CRM 70

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Sales Pop!

JANUARY 7, 2025

Whether we like it or not, the first step to improving in the New Year is admitting that resolving issues lies within each of us. Next, we must consider how our mindset may hold us back. Blaming others only worsens the setback. We control our future; no one else does. What steps do I need to take to overcome my current predicament? Today Is the Start of Tomorrow Begin planning today for tomorrow with specific goals and timelines is the start of a rigorous practice.

Appointment 64

Appointment Clients Represent Follow-up 64

Martech

JANUARY 7, 2025

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

B2B 83

B2B Promote Follow-up Lead generation 83

Partners in Excellence

JANUARY 7, 2025

A long time friend and colleague asked me to sit in a vendor meeting. He is the CRO of a midsized company (About $1B). We’ve been working on developing new strategies to drive growth. The organization had been very successful, but he was looking to transform much of what they did to achieve higher levels of performance. One of the teams had been looking at leveraging some technology solutions to support the transformation.

Process 62

Process Strategize Clients Technology 62

David Meerman Scott

JANUARY 7, 2025

In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?

62

62

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

Understanding the Sales Force

JANUARY 7, 2025

SellingPower has named Kurlan & Associates as one of the Top 20 Sales Training Companies of 2024. This is the fifth year that Selling Power has bestowed that honor on Kurlan.

Sell 62

Sell Sales 62

G2

JANUARY 7, 2025

Over the years, Ive collaborated with marketing teams to produce various webinars, from live product demos to virtual workshops and team meetings. Along the way, Ive experimented with just about every major webinar software.

Meeting 59

Meeting Product 59

Salesforce

JANUARY 7, 2025

The world of customer service, or customer experience (CX), is changing fast. And artificial intelligence (AI) is playing a big role in that transformation, not only in automating tasks but also in reshaping how teams approach problem-solving. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their teams with the skills and knowledge to harness this technology effectively.

Education 52

Education Customers Price Service 52

Understanding the Sales Force

JANUARY 7, 2025

Top Sales Magazine awarded Dave Kurlan, and Understanding the Sales Force, the Gold Medal for the Best Sales & Marketing Blog of 2024. Dave's Blog has placed for Gold, Silver or Bronze in all 12 years of the award's existence.

Sales 48

Sales 48

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Salesforce

JANUARY 7, 2025

The recent launch of Agentforce marks a pivotal moment in orienting Salesforce and our customers’ businesses toward an AI-empowered future. In this emerging landscape, augmented by a network of AI agents, the role of humans at work becomes more empowered, interesting, and creative than ever before. We have now reached the Third Wave of AI , which builds on the power of predictive and generative AI.

Negotiate 81

Negotiate Government Retail Trust 81

Understanding the Sales Force

JANUARY 7, 2025

The post Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024 appeared first on Kurlan & Associates, Inc.

Sales 48

Sales 48

G2

JANUARY 7, 2025

Ive had my fair share of battles with PDFs. This one time, I needed to edit a single typo in a PDF for a last-minute presentation. I thought, "how hard can it be?" Well, two hours, three downloads, and much frustration later, I still wrestled with clunky software and premium feature paywalls. Sound familiar? Thats when I decided enough was enough. Ive tried dozens of best PDF editors , testing everything from essential tools to feature-packed apps.

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Presentation Product 59