Fri.Nov 08, 2024

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How to use post-campaign data to make your marketing better

Martech

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.

Campaign 111
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What Is Experiential Marketing? 14 Examples to Show Its Value

G2

An experiential marketing strategy engages customers through immersive experiences. Explore best practices and 14 examples to improve interactions.

Customers 105
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Trending Sources

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Maximizing your B2B paid media ROI with alternative platforms

Martech

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo

B2B 107
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83% Percent of You Haven’t Gotten AI SDRs to Work … Yet

SaaStr

So clearly AI is rapidly changing the way we do sales, but how will it all shake out? Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But what about the more personal sales side? AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games).

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Email marketers discuss the role of AI, iOS and the state of their channel

Martech

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n

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CRO Confidential: Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth

SaaStr

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. Clay has raised $50M with a $500M valuation, and they only have 55 people on the team at this point, a lean company compared to other startups with the same

GTM 94

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What Does “Critical Thinking” in Business Mean in 2025?

The Advantexe Advisor

This week took me to 3 different cities in 5 days delivering 4 Business Acumen training sessions live and in-person while also delivering 6 virtual sessions when I wasn’t in front of a classroom. A busy week to say the least! In meeting with and delivering Business Acumen training to more than 2,000 people, I was sensitive to some of the issues and challenges leaders feel they are facing as they start preparing for 2025.

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The Future of Sales Rep Enablement

Sales Hacker

Sales Enablement is evolving – are you ready for the future? Join industry experts as they redefine what sales enablement mean and share insights on building and scaling successful enablement programs tailored to different stages of company growth. What to Expect: Redefining enablement: What does it mean now and what does it achieve. Hear from GTM leaders on turning talent into success, creating holistic support, incorporating AI, and identifying leading indicators to stay ahead.

GTM 60
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Effective Event Risk Management for Modern Planners

G2

The clock is ticking. Guests are arriving, and everything seems to be going smoothly – until the lights flicker. A murmur ripples through the crowd, and your heart skips a beat. The power has gone out.

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AI-Enhanced Inbound Sales: The Human Touch in Philippine Call Centres

Sales Pop!

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. The combination of AI and human agents is transforming the inbound sales call centre landscape, creating new opportunities for businesses to engage c

Sales 52
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Why Route Optimization Is a Game Changer for Smarter Deliveries

G2

Discover how strategic route optimization solves common vehicle routing problems, improves efficiency, reduces costs, and enhances overall business operations.

Gaming 59
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3 Ways Life Sciences Organizations Can Use AI Today

Salesforce

Artificial intelligence (AI) for life sciences has the potential to help your organization make better decisions by integrating into daily workflows for healthier businesses and better outcomes. From process automation and predictive intelligence to generative and agentic AI , an industry-specific AI-powered CRM platform can provide the essential tools for Pharma and MedTech companies to easily set up and use reliable AI solutions.

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The 5 “Fuel” Principles for Designing GenAI Virtual Assistants

G2

Customer queries don’t really have a working-hours limit. However, imagine being able to provide an instant, helpful response no matter the time the customer asks the question.

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Moirai-MoE: Empowering Time Series Foundation Models with Sparse Mixture of Experts

Salesforce

TL;DR: We propose Moirai-MoE, the first mixture-of-experts time series foundation model, achieving token-level model specialization in a data-driven manner. Extensive experiments on 39 datasets reveal that Moirai-MoE delivers up to 17% performance improvements over Moirai at the same level of model size and outperforms other time series foundation models, such as Chronos (from Amazon) and TimesFM (from Google) with up to 65 times fewer activated parameters.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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How Does Customer Retention Save Money on Marketing?

G2

Stop me if this sounds familiar. You host a party. It comes alive when everyone’s gathered together, dancing, singing, and laughing. Everything is loud and lit, but then you notice the “cool kids” are leaving.

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Using Automation to Address Sales Burnout

Salesforce

Did you know that almost 90% of B2B sales reps are experiencing burnout?Although it’s no secret that sales is a high-stress job, uncertain market conditions have only amplified the pressure to perform. Unfortunately, sales isn’t the only function experiencing high levels of burnout. Nearly three in five employees report negative impacts of work-related stress, including lack of interest, motivation, or energy (26%) and lack of effort at work (19%).

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How to Create a Performance Improvement Plan

G2

Ensuring that every employee meets their performance expectations is crucial for organizational success.

Meeting 52