Fri.Nov 08, 2024

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83% Percent of You Haven’t Gotten AI SDRs to Work … Yet

SaaStr

So clearly AI is rapidly changing the way we do sales, but how will it all shake out? Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But what about the more personal sales side? AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games).

Pipeline 118
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AI-Enhanced Inbound Sales: The Human Touch in Philippine Call Centres

Sales Pop!

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. The combination of AI and human agents is transforming the inbound sales call centre landscape, creating new opportunities for businesses to engage c

Sales 98
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Maximizing your B2B paid media ROI with alternative platforms

Martech

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo

B2B 128
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What Is Experiential Marketing? 14 Examples to Show Its Value

G2

An experiential marketing strategy engages customers through immersive experiences. Explore best practices and 14 examples to improve interactions.

Customers 105
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Email marketers discuss the role of AI, iOS and the state of their channel

Martech

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n

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CRO Confidential: Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth

SaaStr

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. Clay has raised $50M with a $500M valuation, and they only have 55 people on the team at this point, a lean company compared to other startups with the same

GTM 89

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The Future of Sales Rep Enablement

Sales Hacker

Sales Enablement is evolving – are you ready for the future? Join industry experts as they redefine what sales enablement mean and share insights on building and scaling successful enablement programs tailored to different stages of company growth. What to Expect: Redefining enablement: What does it mean now and what does it achieve. Hear from GTM leaders on turning talent into success, creating holistic support, incorporating AI, and identifying leading indicators to stay ahead.

GTM 80
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3 Ways Life Sciences Organizations Can Use AI Today

Salesforce

Artificial intelligence (AI) for life sciences has the potential to help your organization make better decisions by integrating into daily workflows for healthier businesses and better outcomes. From process automation and predictive intelligence to generative and agentic AI , an industry-specific AI-powered CRM platform can provide the essential tools for Pharma and MedTech companies to easily set up and use reliable AI solutions.

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Why Route Optimization Is a Game Changer for Smarter Deliveries

G2

Discover how strategic route optimization solves common vehicle routing problems, improves efficiency, reduces costs, and enhances overall business operations.

Gaming 59
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Build Customer Loyalty in the First 30 Days

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 91
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Effective Event Risk Management for Modern Planners

G2

The clock is ticking. Guests are arriving, and everything seems to be going smoothly – until the lights flicker. A murmur ripples through the crowd, and your heart skips a beat. The power has gone out.

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AI-Enhanced Inbound Sales: The Human Touch in Philippine Call Centres

Sales Pop!

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. In particular, the Philippinesa leader in outsourcing and customer servicehas embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. The combination of AI and human agents is transforming the inbound sales call centre landscape, creating new opportunities for businesses to engage cus

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How to Create a Performance Improvement Plan

G2

Ensuring that every employee meets their performance expectations is crucial for organizational success.

Meeting 52
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Moirai-MoE: Empowering Time Series Foundation Models with Sparse Mixture of Experts

Salesforce

TL;DR: We propose Moirai-MoE, the first mixture-of-experts time series foundation model, achieving token-level model specialization in a data-driven manner. Extensive experiments on 39 datasets reveal that Moirai-MoE delivers up to 17% performance improvements over Moirai at the same level of model size and outperforms other time series foundation models, such as Chronos (from Amazon) and TimesFM (from Google) with up to 65 times fewer activated parameters.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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How Does Customer Retention Save Money on Marketing?

G2

Stop me if this sounds familiar. You host a party. It comes alive when everyone’s gathered together, dancing, singing, and laughing. Everything is loud and lit, but then you notice the “cool kids” are leaving.

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Using Automation to Address Sales Burnout

Salesforce

Did you know that almost 90% of B2B sales reps are experiencing burnout?Although it’s no secret that sales is a high-stress job, uncertain market conditions have only amplified the pressure to perform. Unfortunately, sales isn’t the only function experiencing high levels of burnout. Nearly three in five employees report negative impacts of work-related stress, including lack of interest, motivation, or energy (26%) and lack of effort at work (19%).

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The 5 “Fuel” Principles for Designing GenAI Virtual Assistants

G2

Customer queries don’t really have a working-hours limit. However, imagine being able to provide an instant, helpful response no matter the time the customer asks the question.

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What Does “Critical Thinking” in Business Mean in 2025?

The Advantexe Advisor

This week took me to 3 different cities in 5 days delivering 4 Business Acumen training sessions live and in-person while also delivering 6 virtual sessions when I wasn’t in front of a classroom. A busy week to say the least! In meeting with and delivering Business Acumen training to more than 2,000 people, I was sensitive to some of the issues and challenges leaders feel they are facing as they start preparing for 2025.

Start-ups 104
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten