The Advantage of Being One-Up
Iannarino
APRIL 13, 2024
If you want to win more deals, especially contested deals, you will need to be One-Up. Being One-Up means you have knowledge and experience your contact lacks. When you are One-Up, you can take advantage of this information disparity, allowing you to create value for your contacts in the sales conversation. This is often the variable that determines whether you win or lose a deal.
Let's personalize your content