Iannarino

MARCH 7, 2024

If you want to know what the future looks like, you look for futurists that study demographics and geography. The first book in the One-Up Book Club was this kind of book.

Sales 235

Sales 235

Partners in Excellence

MARCH 7, 2024

Preface : Surprise!! Marketers sell! At least Carlos Hidalgo sells. Sometimes, “we” have mis-conceived notions about selling, thinking that only those in some sort of formal sales role sells. But selling goes far beyond the titles. And some of the very best have never had a selling title. Carlos is one of those. Carlos nets it out, “Selling is helping.” But he also goes further, talking about selling forces us to be students–constantly learning about our customers a

Sell 129

Sell Tradeshows Pitch Up-sell 129

Force Management

MARCH 7, 2024

We've wrapped up another exciting month of podcast episodes, and this time we're bringing you some great tactical conversations on the current best practices in sales from seasoned sales leaders. Whether you're an upcoming leader or are currently managing a sales organization, there are some valuable lessons to be learned from these guests. From preventing deal slippage to mastering customer success to maximizing the value of Sales Engineers and Sales Development Representatives, dig into these

Represent 116

Represent Engineering Start-ups Conversion 116

Search Engine Land

MARCH 7, 2024

Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not working. Google said that some of its support tools are impacted by some outage of sorts.

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Contact 128

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.

Technology 121

Technology Technology Intrinsic Cross-sell 121

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it accessible to all marketers and data scientists in the near future.

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Launch Campaign Education Process 123

Search Engine Land

MARCH 7, 2024

Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X : “I have an exclusion list (all countries but US, or Australia etc.) and have always been able to just plug it in until today.” The agency then shared a screenshot of the warning notificatio

Campaign 120

Campaign Process 120

Heinz Marketing

MARCH 7, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that identifies and extracts subjective information in source material to help marketers understand the social sentiment of their brand. I found it interesting to be able to quantify something so qualitative.

Technique 115

Technique Objectives and Key Results Campaign Represent 115

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common traits like language or product category.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

Martech

MARCH 7, 2024

Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Deprecation has been postponed again and again. It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 billion default users have already been permitted to opt out.

Advertising/ Marketing 110

Advertising/ Marketing Click Through Rate Cross-sell Government 110

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

MARCH 7, 2024

There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much benefit as before for news publishers.

Sports 116

Sports Represent Process 116

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Let’s dig into it. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.

User Experience 102

User Experience Promote Trust CRM 102

Search Engine Land

MARCH 7, 2024

Google now supports two new properties for the recipes rich result report within Google Search Console. Google will now report on recipeInstructions and recipeIngredient. Previously, Google did now show warnings or errors related to recipeInstructions and recipeIngredient properties. This would start showing in your reports on March 6, 2024. What this means.

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SaaStr

MARCH 7, 2024

So years ago on SaaStr, I wrote a post on how everyone in your company should do customer support once a month. I learned this from Intuit, brought it back to my startup, and forced everyone to do it. Even engineering, which at first strongly resisted. More on that here: Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees.

Customers 97

Customers Engineering Prospecting Growth 97

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

MARCH 7, 2024

Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But here’s a secret: If you want to pull in donations at the end of the year, you need to lay the groundwork now – and keep it going through the spring and beyond. Here are my recommendations for how to do that with PPC advertising.

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Non-Profits A/B testing Campaign Clients 99

G2

MARCH 7, 2024

Build an adaptable and forward-thinking workforce by mapping skills, prioritizing potential, and upskilling continuously.

Networking 111

Networking Product 111

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.

Entertainment 91

Entertainment Presentation Contract Pitch 91

The Advantexe Advisor

MARCH 7, 2024

Last week I shared some insights on the Business Acumen Skills that Execute Business Development. The impetus for the blog was several requests from clients to share insights on what is business development in 2024 and beyond and what the “average employee” needs to know about it to both drive it and support it. As we have seen, many public and private organizations have determined that one of the most important ways to grow and scale is through “Business Development” which means mergers, acquis

Pharmaceutical 87

Pharmaceutical Manufacturing Clients Technology 87

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” She did commend its guardrail functions. When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument.

Campaign 91

Campaign Conversion Contact Process 91

Search Engine Land

MARCH 7, 2024

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create landing pages that deliver seamless, personalized experiences end to end? This webinar will provide you with a set of AI-led tools and frameworks that will enable you to: Identify underlying drivers of your landing page performance Eme

Drivers/motivators 81

Drivers/motivators High impact Campaign Engineering 81

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. Check that out here. This week we’re focusing on Peter Specht, Partner at Creandum! #1. What’s your most recent disclosed investment?

E-commerce 80

E-commerce GTM B2B Growth 80

Search Engine Land

MARCH 7, 2024

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can use that knowledge to improve your website’s SEO approach and content strategy.

Territory 77

Territory UX Start-ups Follow-up 77

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Partners in Excellence

MARCH 7, 2024

Preface : I first met Keith Bossey about 15 years ago. We’d been following each other in social media. He read that I was planning to be in Manhattan for meetings and suggested dinner at one of our favorite Steakhouses. We’ve continued our dialogs around the state of selling. In some of his past jobs, Keith has worked for some of the largest research firms, sharing shocking data around engagement, attrition, etc.

Sell 71

Sell Finance Consult Strategize 71

G2

MARCH 7, 2024

I recently had the pleasure of hosting Vivek Kundra , President and COO of project44 , as the keynote speaker at our G2 Kickoff in Chicago. This event gathers our global team of G2ers to kick off the new fiscal year – reflecting on the prior year, sharing goals, and discussing plans for the year ahead.

Product 72

Product 72

Salesforce

MARCH 7, 2024

Designing sales compensation plans is a delicate balancing act. An effective comp plan simultaneously incentivizes sales performance and protects the company against financial crisis. These competing priorities lead many organizations to implement one of the most consequential — and sometimes controversial — provisions you’ll find in a compensation plan: the clawback clause.

Commission 52

Commission Finance Quota Legal 52

G2

MARCH 7, 2024

Intelligent automation (IA) software adds a brain to your system, enabling it to learn, perform tasks automatically, and adapt. It helps businesses save time and money and lets the workforce and customers perform simple actions.

Process 52

Process Customers 52

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Salesforce

MARCH 7, 2024

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. If you’re wondering what that means in practice, you’re in the right place to learn. We’ll explore practical tips and strategies to help you navigate the negotiation process effectively.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59