Mon.Oct 07, 2024

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Google rolls out new AI-organized search results, AI Overview links

Martech

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.

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The Growing Problem of Literacy: Why Reading Books is Important

Iannarino

In a world increasingly dominated by screens, the ability to read and engage with books is slipping through the fingers of even the brightest students.

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Amazon Today: A new frontier for brick-and-mortar by Feedonomics

Search Engine Land

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes easier to bridge physical and digital spaces.

Retail 73
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Weighing the pros and cons of out-of-the-box martech

Martech

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost (effort and budget) is worth building something and then maintaining a custom solution to get closer to meeting all of one’s needs. However, a custom solution will never completely meet all requirements.

Sports 71
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The Powerful Psychological Principle ALL Salespeople Need To Use

Cerebral Selling

Restaurant servers rely on tips to supplement their hourly wages. Not surprisingly then, numerous experiments have been carried out in the realm of social psychology to determine how and why customers leave the tips they do. In one such experiment , researchers explored the impact of giving customers a gift at the end of a meal; a small candy along with their bill.

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Improving site speed for conversions: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Mastering Sales With Agility feat. Stephen Drum

Sales Gravy

In this episode of The Sales Gravy Podcast, host Brad Adams interviews Stephen Drum, a retired Navy SEAL Master Chief, renowned keynote speaker, and author. Drum shares his unique insights on leadership, team building, and performance under pressure, drawing from his extensive military experience and his work as the co-creator of the US Navy Warrior Toughness program.

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Top 10+ Most Popular Vendors from 2024 SaaStr Annual. And Super Gold Leads Up +89%.

SaaStr

So who were the most visited sponsors at 2024 SaaStr Annual? Let’s take a look: Paddle Mercury Roam Booking Front Bill Carta Google Cloud IBM Prismatic Adyen Runway G2 Now, it’s not all a popularity contest. But it is telling. If you are in the same space as these leaders … maybe sponsor SaaStr Annual 2025, May 13-15!! The average Super Gold sponsor received 470 qualified leads in 2024, up from 249 in 2023.

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Structured data and SEO: What you need to know in 2025

Search Engine Land

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy. Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more.

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8 Essential Habits to Elevate Your Sales Success: A Holistic Approach to Mental, Spiritual, and Physical Well-being

Salesfolks

Sales is one of the most demanding professions, requiring high levels of energy, resilience, and charisma day in and day out. Whether we acknowledge it or not, the constant pressure to perform, meet quotas, and stay “on” can be draining. The truth is, success in sales doesn’t just come from mastering the art of persuasion or understanding your product inside and out.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Highspot vs Seismic vs SalesHood: The Definitive Comparison [October 2024]

SalesHood

Highspot vs Seismic: they're both great at content management for complex organizations. But if you're looking for a true revenue enablement platform.

Process 52
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Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

David Meerman Scott

At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The answer she gave from the stage, “I love music… I am especially fond of Bob Marley,” was surprising in its honesty.

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Highspot vs Seismic vs SalesHood: The Definitive Comparison [October 2024]

SalesHood

Highspot vs Seismic: they're both great at content management for complex organizations. But if you're looking for a true revenue enablement platform.

Process 52
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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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The art of AI-enhanced content: 8 ways to keep human creativity front and center

Search Engine Land

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material.

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