Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
Iannarino
SEPTEMBER 30, 2024
I want to tell you an old story that you need to know. For 14 years I've been writing a blog post every day, minus 13 days when I was in the Himalayas and I went to Mount Everest. When I started, I thought there was no possible way I would be able to write and post every day, but it turns out I have done both of those things.
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Martech
SEPTEMBER 30, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
SEPTEMBER 30, 2024
Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Google touts that it can find new customers beyond your existing audience without increasing bids and still meet your goals.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
SEPTEMBER 30, 2024
A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. But navigating social selling isn‘t always straightforward.
Martech
SEPTEMBER 30, 2024
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
SEPTEMBER 30, 2024
So is AI taking over everything? Will $1B SaaS companies be run by 1 person teams? I mean … maybe. Across the SaaStr Fund portfolio, I’ve seen multiple portfolio companies lost $1m customers to new, in-house AI initiatives. But I’ve also seen others grow even faster as AI rebooted and enhanced their products. What I do know is many of the billion+ SaaS companies I invested in a decade ago would not be remotely competitive today.
Partners in Excellence
SEPTEMBER 30, 2024
OK, most sellers are clueless about solution selling. They’ve been taught to pitch products! They talk about product capabilities, features, functions, move to a demo, then close. The customer has to figure out whether the product solves their problem. Fortunately, for these sellers, customers are engaging them in the last 15% of their buying process.
SaaStr
SEPTEMBER 30, 2024
Dear SaaStr: Does Being a Strong Operator Make You a Better Investor? I don’t think in SaaS being a founder or senior exec or early key hire makes you a better investor per se. Why not? I mean … it’s pretty easy to invest at $1m ARR growing 300% in a hot space. It’s really not all that hard. Now founders may prefer an ex-CEO or operator on their board or cap table.
Sales Nexus
SEPTEMBER 30, 2024
Funnel metrics using your CRM solution. Learn how to use your SRM to identify the source of problems or slowness in your sales.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
SEPTEMBER 30, 2024
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.
Search Engine Land
SEPTEMBER 30, 2024
Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. Instead of focusing on keywords that generate revenue, they often prioritize traffic volume alone. This guide tackles a new approach to keyword research that boosts your online presence and directly contributes to your bottom line.
Martech
SEPTEMBER 30, 2024
Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom vetoing the bill after saying earlier this month that it could “have a chilling effect on the industry.” That industry accounts for almost 20% of the state’s gross regional product.
Search Engine Land
SEPTEMBER 30, 2024
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
SEPTEMBER 30, 2024
Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. However, this method overlooks the full customer journey by focusing only on the last interaction before conversion.
Search Engine Land
SEPTEMBER 30, 2024
Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset filters” button to quickly clear any of those filters. More details. The Search Console performance reports, including the Search performance report, the Discover performance report and the News performance report will keep the filters you set across each, as y
Search Engine Land
SEPTEMBER 30, 2024
Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with compe
Search Engine Land
SEPTEMBER 30, 2024
My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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