Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Search Engine Land
AUGUST 20, 2024
The first half of 2024 in SEO land was never boring. Between algorithm leaks , a big core update , AI Overviews ( the debut , the blowback and the pullback ) and antitrust litigation hovering in the background, the headlines have created a whole lot of noise over the last few months. Forget the noise, though. What are the most important initiatives to tackle for the rest of the year?
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Martech
AUGUST 20, 2024
Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, a provider of free ad-supported TV (FAST) channels such as HappyKids and iFood.tv. The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.
Search Engine Land
AUGUST 20, 2024
Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” Usually, the answer is “Somewhere between 4-12 months.” In some cases, it can take as long as 24 months to see a significant return on investment. This article discusses ways to get SEO results faster through what the late and great Hamlet Batista called “agile SEO.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 20, 2024
The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Sometimes that isn’t enough, which is why data enrichment providers exist. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer
Hubspot
AUGUST 20, 2024
When was the last time you really looked around the toothpaste aisle? It’s overwhelming. You’re faced with a huge amount of choices — possibly even dozens depending on the store you’re in. Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. My guess is that you’d either get overwhelmed and choose something that you later regret, or you’d choose to buy nothing at all.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
AUGUST 20, 2024
Over time, the industries you call on will have periods when they face headwinds that cause significant problems. During other periods, the same industry will experience tailwinds, which are beneficial trends and events that companies must take advantage of to be competitive. As a B2B salesperson, you need sales strategies to sell when an industry is facing headwinds or tailwinds.
Partners in Excellence
AUGUST 20, 2024
This morning, going through my social feeds, I happened on this pronouncement: “If any of my friends are supporting, [Insert the other party’s candidates], please unfriend me. You are entitled to your opinions, but I have no desire to engage with you… ” While this was the most pronounced articulation, I see too much of the same thing happening.
Sales Pop!
AUGUST 20, 2024
10 statistics about Artificial Intelligence (AI) and Marketing: 1. 48% of marketing leaders prioritize AI and machine learning [CompTIA] 2. $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 3. 64% of businesses believe AI will increase productivity [ Forbes] 4. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5. 26% of B2B marketers saw a 10-20% increase in sales with chatbots [ Sixth City ] 6. 300% growth in businesses using AI in 5
SaaStr
AUGUST 20, 2024
A few “rules” in raising venture capital that founders somehow … seem to constantly miss. Or get wrong: If your existing investors have a strong brand and aren’t positive on you, it can much harder to raise. At a minimum keep them in the loop. Don’t just ignore them after they write a check. The converse is also true. Your existing investors are often your best source of leads for the next round of funding.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Pop!
AUGUST 20, 2024
A new career or business requires adapting to varying thoughts and ideas that seem insurmountable at first. Next, hesitation to proceed enters our hearts and minds, raising the question, ‘What was I thinking?’ Sadly, the next typical thought is, ‘I’m not going to proceed.’ Finally, quitting soon follows, leaving the idea of achieving our fondest dreams in the rearview mirror.
Sales Hacker
AUGUST 20, 2024
As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. Prior to that, he held senior leadership positions at SAP and Oracle, driving incredible results across the board.
SaaStr
AUGUST 20, 2024
Dear SaaStr: Is It Easier Being a Sales Manager — Or An Account Executive? It’s easier to be mediocre at being a sales manager — as you can have everyone else do the work. It’s harder to be great at being a sales manager, especially as go up to VP level and beyond, as the bar goes up each and every quarter. I’ve seen this a lot lately. Many sales folks I know are tired of selling themselves and want to get into management … so they don’t actually have to sell.
Partners in Excellence
AUGUST 20, 2024
I read a fascinating discussion on LinkedIn. As with many discussions, there were many aspects I thought were enlightening, some I agreed with, many I disagreed with. But the post started with statements around “Buyers only engage with sellers after 80% of the buying process is done.” “Buyers don’t want to talk to sellers.” The ensuing discussion suggested we needed to focus on “Buyer Enablement.” People chimed in with lots of ideas and solutions, “
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
G2
AUGUST 20, 2024
Discover how mobile app performance lays the foundation for a successful mobile app growth strategy and how it directly affects your business goals.
David Meerman Scott
AUGUST 20, 2024
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.
G2
AUGUST 20, 2024
Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip through the cracks, conversions falter, and you're left feeling defeated.
Search Engine Land
AUGUST 20, 2024
Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote , “We fixed the issue with ranking. There will be no more updates.” Here is the timeline of this issue: Google initially wrote, “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
AUGUST 20, 2024
News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected a winning SEO formula, the game changes. From supposedly “helpful” algorithm updates to site reputation policies enforced by manual actions to the lurking threat of AI Overviews , the pressure is constant.
Search Engine Land
AUGUST 20, 2024
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for “ Achieve Near-Perfect Accessibili ty ,” and discover how to balance ideal web accessibility standards with practical implementation.
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