Iannarino
AUGUST 20, 2024
Over time, the industries you call on will have periods when they face headwinds that cause significant problems. During other periods, the same industry will experience tailwinds, which are beneficial trends and events that companies must take advantage of to be competitive. As a B2B salesperson, you need sales strategies to sell when an industry is facing headwinds or tailwinds.
Search Engine Land
AUGUST 20, 2024
The first half of 2024 in SEO land was never boring. Between algorithm leaks , a big core update , AI Overviews ( the debut , the blowback and the pullback ) and antitrust litigation hovering in the background, the headlines have created a whole lot of noise over the last few months. Forget the noise, though. What are the most important initiatives to tackle for the rest of the year?
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Partners in Excellence
AUGUST 20, 2024
This morning, going through my social feeds, I happened on this pronouncement: “If any of my friends are supporting, [Insert the other party’s candidates], please unfriend me. You are entitled to your opinions, but I have no desire to engage with you… ” While this was the most pronounced articulation, I see too much of the same thing happening.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
Search Engine Land
AUGUST 20, 2024
Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote , “We fixed the issue with ranking. There will be no more updates.” Here is the timeline of this issue: Google initially wrote, “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.
David Meerman Scott
AUGUST 20, 2024
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 20, 2024
Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, a provider of free ad-supported TV (FAST) channels such as HappyKids and iFood.tv. The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.
SaaStr
AUGUST 20, 2024
A few “rules” in raising venture capital that founders somehow … seem to constantly miss. Or get wrong: If your existing investors have a strong brand and aren’t positive on you, it can much harder to raise. At a minimum keep them in the loop. Don’t just ignore them after they write a check. The converse is also true. Your existing investors are often your best source of leads for the next round of funding.
Search Engine Land
AUGUST 20, 2024
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for “ Achieve Near-Perfect Accessibili ty ,” and discover how to balance ideal web accessibility standards with practical implementation.
SaaStr
AUGUST 20, 2024
Dear SaaStr: Is It Easier Being a Sales Manager — Or An Account Executive? It’s easier to be mediocre at being a sales manager — as you can have everyone else do the work. It’s harder to be great at being a sales manager, especially as go up to VP level and beyond, as the bar goes up each and every quarter. I’ve seen this a lot lately. Many sales folks I know are tired of selling themselves and want to get into management … so they don’t actually have to sell.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Sales Hacker
AUGUST 20, 2024
As Upland’s Chief Revenue Officer, Matt Breslin oversees customer success, demand generation and communications, sales, revenue enablement, and revenue analysis, supporting our Shared Services Organization. Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. Prior to that, he held senior leadership positions at SAP and Oracle, driving incredible results across the board.
Martech
AUGUST 20, 2024
Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for an insightful webinar, “ Achieve Near-Perfect Accessibility ,” and discover how to balance ideal web accessibility standards with practical implementation.
Partners in Excellence
AUGUST 20, 2024
I read a fascinating discussion on LinkedIn. As with many discussions, there were many aspects I thought were enlightening, some I agreed with, many I disagreed with. But the post started with statements around “Buyers only engage with sellers after 80% of the buying process is done.” “Buyers don’t want to talk to sellers.” The ensuing discussion suggested we needed to focus on “Buyer Enablement.” People chimed in with lots of ideas and solutions, “
G2
AUGUST 20, 2024
Ever find yourself caught in the never-ending "bureaucracy" of marketing processes? Leads slip through the cracks, conversions falter, and you're left feeling defeated.
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
Sales Pop!
AUGUST 20, 2024
10 statistics about Artificial Intelligence (AI) and Marketing: 1. 48% of marketing leaders prioritize AI and machine learning [CompTIA] 2. $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 3. 64% of businesses believe AI will increase productivity [ Forbes] 4. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5. 26% of B2B marketers saw a 10-20% increase in sales with chatbots [ Sixth City ] 6. 300% growth in businesses using AI in 5
G2
AUGUST 20, 2024
Discover how mobile app performance lays the foundation for a successful mobile app growth strategy and how it directly affects your business goals.
Sales Pop!
AUGUST 20, 2024
A new career or business requires adapting to varying thoughts and ideas that seem insurmountable at first. Next, hesitation to proceed enters our hearts and minds, raising the question, ‘What was I thinking?’ Sadly, the next typical thought is, ‘I’m not going to proceed.’ Finally, quitting soon follows, leaving the idea of achieving our fondest dreams in the rearview mirror.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Salesforce
AUGUST 20, 2024
Martech
AUGUST 20, 2024
The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Sometimes that isn’t enough, which is why data enrichment providers exist. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer
Hubspot
AUGUST 20, 2024
When was the last time you really looked around the toothpaste aisle? It’s overwhelming. You’re faced with a huge amount of choices — possibly even dozens depending on the store you’re in. Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. My guess is that you’d either get overwhelmed and choose something that you later regret, or you’d choose to buy nothing at all.
Speaker: Pulkit Agrawal
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. DAPs are no-code solutions that integrate seamlessly with various technologies, and by fostering user adoption, these platforms help organizations maximize the potential of their tech investments.
Search Engine Land
AUGUST 20, 2024
News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected a winning SEO formula, the game changes. From supposedly “helpful” algorithm updates to site reputation policies enforced by manual actions to the lurking threat of AI Overviews , the pressure is constant.
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