Mon.Aug 12, 2024

article thumbnail

Why B2B Sales Win Rates Are Plummeting and How to Reverse the Trend with a “Why Change” Narrative

Iannarino

Are you struggling to hit your sales targets despite all the effort and resources you’re pouring into your B2B sales strategy? It’s time to rethink your approach.

B2B 225
article thumbnail

Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c

Meeting 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The complete guide to optimizing content for SEO (with checklist)

Search Engine Land

Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users.

article thumbnail

HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 120
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversi

article thumbnail

22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do

CRM 118

More Trending

article thumbnail

Consumers share what they want from brands by Wunderkind

Martech

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

article thumbnail

How to overcome bias in PPC for better ad performance

Search Engine Land

One reason pay-per-click ( PPC ) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads (DSA) and Performance Max. This applies to bidding and creative as well. Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC

article thumbnail

CDP and customer experience: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customers 103
article thumbnail

The Future of Outbound: An Ecosystem-Led Approach

Sales Hacker

Outbound is changing and ecosystems have never been more important. Join top 1% operators as they discuss the shift towards an ecosystem-led approach in outbound sales. What to expect: Perspectives and insight from both sales and partnerships teams. Strategy and tactics around how go-to-market teams are leveraging ecosystems for How go-to-market teams are running coordinated efforts to tap into their ecosystems.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

The Biggest Challenge With Vertical SaaS: Your Sales Team Has to Be Domain Experts

SaaStr

Probably the biggest challenge in vertical SaaS I see is scaling the sales team. It’s pretty easy to hire SaaS sales execs to sell … a SaaS sales product. That’s what they know. It often takes little training, and they already have a lot of domain expertise. But who do you hire to sell a very complex piece of vertical software? In vertical SaaS, most customers demand to talk to a domain expert.

B2B 97
article thumbnail

The high cost of PPC efficiency

Search Engine Land

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a business is more challenging than ever. Focusing solely on optimizing for maximum return on ad spend (ROAS) and the lowest cost-per-lead (CPL) may yield short-term gains, but overemphasizing these efficiency metrics can hinder long-term business growth.

article thumbnail

Dear SaaStr: What Do VCs Really Look For?

SaaStr

In B2B, it’s pretty simple. Can the company get to $200m+ in revenues in 8–10 years? Sort of … period. That’s kind of it. That’s the bar to building something that can truly IPO or being acquired for billions. The Average SaaS IPO Takes 12 Years If it can. then: the CEO is probably great and can recruit a great team where the market and market pull are real and the company has, or will have, a dominant or partially dominant market position in a new / changing / evolving category.

B2B 96
article thumbnail

Consumers share what they want from brands by Wunderkind

Search Engine Land

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

New SaaStr Annual Speakers Alert: CROs of Rippling, Checkr and DeepL; CBO of Stripe; Bessemer’s State of the Cloud: AI Edition

SaaStr

We’re getting there! 2024 SaaStr Annual is Sep 10-12 in SF Bay ! We’re adding 2 final batches of A+ speakers. This week, our new speakers include: Matt Plank, CRO @ Rippling Yasir Motiwala, Head of Sales, America @ DeepL: “Scaling from 1 to 50 Sales Execs” Jeanne DeWitt, CBO @ Stripe Lindsey Scrase, COO, frmr CRO @ Checkr Nick Mehta, CEO @ Gainsight on the Latest Metrics in Retention and Customer Success Sameer Dholakia, General Partner @ Bessemer Venture Partners: &#