Iannarino
DECEMBER 18, 2023
Success in B2B sales requires an increasing amount of business acumen. One reason a salesperson beats their competitors is because they look, sound, and feel like a business advisor.
Martech
DECEMBER 18, 2023
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.
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Search Engine Land
DECEMBER 18, 2023
SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.
Martech
DECEMBER 18, 2023
Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
SaaStr
DECEMBER 18, 2023
Insights from SaaStr Annual from one of our top partners, IBM. To partner with SaaStr, contact us here ! …. AI adoption has grown exponentially over the past year and it has likely doubled from its more than 2.5x growth in the last few months alone. At SaaStr Annual , IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes.
Martech
DECEMBER 18, 2023
The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 18, 2023
Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The termination comes 15 months after the initial announcement of an intention to acquire in September 2022. The decision was made in the face of steep regulatory roadblocks the deal was facing, especially in Europe.
G2
DECEMBER 18, 2023
Learning to use generative AI tools can prove daunting for the uninitiated. Between the different categories of tools, the vast number of tools per category, and the endless possibilities of what’s achievable, it’s tempting to feel overwhelmed and hesitate to begin. However, embracing this learning curve is crucial in our increasingly digital world.
Martech
DECEMBER 18, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Sales Pop!
DECEMBER 18, 2023
Many individuals choose to give to charities, especially around the holidays. The world becomes a better place when people give to help others, even when there doesn’t seem to be a direct benefit to the giver. If you own a small business, you may be able to enjoy a double benefit by giving back. You can help improve the world for others and help your business grow.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
DECEMBER 18, 2023
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.
Sales Hacker
DECEMBER 18, 2023
All content here dynamically imported from post content. Changing from registration to recording template (post event) will be as simple as adding vimeo url and changing the post category Traditional outbound is delivering diminishing returns across the entire technology landscape. Not only has the function grown in popularity but automation has allowed us to increase the volume per rep dramatically which leaves prospects overwhelmed and unresponsive.
Sales Pop!
DECEMBER 18, 2023
Since we often get questions about how Pipeliner integrates with other applications in a company, we will answer the most frequently asked questions about CRM and integration in this series of articles. Seamless data flow What is it that every company undergoing digital transformation is looking for? Seamless integration of data from A to Z across the enterprise.
Hubspot
DECEMBER 18, 2023
Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. You can then present your offering as a solution to their needs. But that‘s not all. These sales alerts also give you a relatively low-effort way to keep tabs on your main competitors and ideal prospects.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Pop!
DECEMBER 18, 2023
Certificate management is one of the fundamental elements of dynamic landscape involving digital security through managing digital certificates. Digital certificates enable secure communication in Internet applications and provide assurance on data integrity and confidence shared through various digital channels. Thus, businesses need to understand what certificate management is and how it secures virtual properties.
Search Engine Land
DECEMBER 18, 2023
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.
G2
DECEMBER 18, 2023
This article talks about cloud testing, its models and types, along with the challenges and future trends.
Salesforce
DECEMBER 18, 2023
Think about what could happen if you don’t have a good handle on your field service assets. Without a proper process in place, you risk operational inefficiencies, increased costs, and a decline in overall performance. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
G2
DECEMBER 18, 2023
As the moderator of an insightful panel discussion at G2 Reach 2023 , I had the unique opportunity to explore revenue strategies with executives from a few of G2’s partner companies.
Sales Hacker
DECEMBER 18, 2023
The software space is becoming increasingly crowded. The features and functionality you used to depend on for differentiation are being consolidated into larger platforms, or made obsolete by embedded AI-agents. For early stage companies, the only way to cut through this clutter is though clear messaging and differentiation. Join Jesse Williams, Founder of Stori, to learn how you can use messaging and positioning to actually impact your bottomline.
RAIN Group
DECEMBER 18, 2023
As we approach the new year, we reflect on 2023 with gratitude for our friends, families, and clients. In a year marked by many challenges, you have filled us with joy, laughter, and hope. Thank you.
Search Engine Land
DECEMBER 18, 2023
4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU). For example, Facebook boasts a whopping 3 billion users.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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