Iannarino
DECEMBER 18, 2023
Success in B2B sales requires an increasing amount of business acumen. One reason a salesperson beats their competitors is because they look, sound, and feel like a business advisor.
Sales Pop!
DECEMBER 18, 2023
Many individuals choose to give to charities, especially around the holidays. The world becomes a better place when people give to help others, even when there doesn’t seem to be a direct benefit to the giver. If you own a small business, you may be able to enjoy a double benefit by giving back. You can help improve the world for others and help your business grow.
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Martech
DECEMBER 18, 2023
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.
Sales Pop!
DECEMBER 18, 2023
Since we often get questions about how Pipeliner integrates with other applications in a company, we will answer the most frequently asked questions about CRM and integration in this series of articles. Seamless data flow What is it that every company undergoing digital transformation is looking for? Seamless integration of data from A to Z across the enterprise.
Speaker: Frank Taliano
Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.
Search Engine Land
DECEMBER 18, 2023
SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.
Sales Pop!
DECEMBER 18, 2023
Certificate management is one of the fundamental elements of dynamic landscape involving digital security through managing digital certificates. Digital certificates enable secure communication in Internet applications and provide assurance on data integrity and confidence shared through various digital channels. Thus, businesses need to understand what certificate management is and how it secures virtual properties.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 18, 2023
Insights from SaaStr Annual from one of our top partners, IBM. To partner with SaaStr, contact us here ! …. AI adoption has grown exponentially over the past year and it has likely doubled from its more than 2.5x growth in the last few months alone. At SaaStr Annual , IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes.
Search Engine Land
DECEMBER 18, 2023
4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU). For example, Facebook boasts a whopping 3 billion users.
Martech
DECEMBER 18, 2023
Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.
SaaStr
DECEMBER 18, 2023
So there’s an issue venture-backed startups need to be extra aware of in 2024: Reserves Exhaustion. It’s not a new issue but we are going to see a ton more of it in 2024, due to all the bridge rounds in 2023 What’s “Reserves Exhaustion”? It’s literally when a specific VC fund runs out of money. Not the whole VC firm, but the specific fund that invested in you.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Martech
DECEMBER 18, 2023
The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies.
G2
DECEMBER 18, 2023
Learning to use generative AI tools can prove daunting for the uninitiated. Between the different categories of tools, the vast number of tools per category, and the endless possibilities of what’s achievable, it’s tempting to feel overwhelmed and hesitate to begin. However, embracing this learning curve is crucial in our increasingly digital world.
Martech
DECEMBER 18, 2023
Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The termination comes 15 months after the initial announcement of an intention to acquire in September 2022. The decision was made in the face of steep regulatory roadblocks the deal was facing, especially in Europe.
Hubspot
DECEMBER 18, 2023
Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. You can then present your offering as a solution to their needs. But that‘s not all. These sales alerts also give you a relatively low-effort way to keep tabs on your main competitors and ideal prospects.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
DECEMBER 18, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
DECEMBER 18, 2023
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.
Martech
DECEMBER 18, 2023
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.
G2
DECEMBER 18, 2023
This article talks about cloud testing, its models and types, along with the challenges and future trends.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Salesforce
DECEMBER 18, 2023
Think about what could happen if you don’t have a good handle on your field service assets. Without a proper process in place, you risk operational inefficiencies, increased costs, and a decline in overall performance. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.
G2
DECEMBER 18, 2023
As the moderator of an insightful panel discussion at G2 Reach 2023 , I had the unique opportunity to explore revenue strategies with executives from a few of G2’s partner companies.
Sales Hacker
DECEMBER 18, 2023
The software space is becoming increasingly crowded. The features and functionality you used to depend on for differentiation are being consolidated into larger platforms, or made obsolete by embedded AI-agents. For early stage companies, the only way to cut through this clutter is though clear messaging and differentiation. Join Jesse Williams, Founder of Stori, to learn how you can use messaging and positioning to actually impact your bottomline.
RAIN Group
DECEMBER 18, 2023
As we approach the new year, we reflect on 2023 with gratitude for our friends, families, and clients. In a year marked by many challenges, you have filled us with joy, laughter, and hope. Thank you.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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