Iannarino

MAY 20, 2024

Elevate your B2B sales strategy by mastering the art of the impactful presentation.

Presentation 265

Presentation B2B Sales 265

Search Engine Land

MAY 20, 2024

We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. In a new interview, Pichai discussed concerns about Google hurting websites and businesses, as well as the future of Search, content and the web. ‘These are disruptive moments.’

Click Through Rate 133

Click Through Rate Follow-up Technology Technology 133

Salesforce

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. What did we find? Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers? We asked more than 4,800 marketers about how they’re using new data and AI tools.

Territory 126

Territory Follow-up Trust Start-ups 126

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight.

Niche 127

Niche UX Construction Start-ups 127

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product

SaaStr

MAY 20, 2024

So there are times in startup life when it seems like a wave is just overpowering you, that there is only so much you can do. And so many times, you may quietly feel limited by the team you have. There’s only so much you can do, just so quickly. So many times you’ll default, partially, to Doing Nothing. For now. This works better at Bigger Companies, where real change is often measured in 5+ year chunks.

Engineering 112

Engineering Product Customers Sales 112

Search Engine Land

MAY 20, 2024

Google is afraid of being left behind and thinks the solution is to put AI in everything – regardless of whether users want or need it. That’s according to a LinkedIn post by Scott Jenson, a former Google employee of more than 15 years who left his role as a part-time senior UX designer last month. Why we care. Google is rapidly losing the trust of users, SEOs, advertisers , brands and content creators in its relentless AI push – even though AI is clearly not yet able to deliver on its pot

UX 126

UX Drivers/motivators Launch Trust 126

Search Engine Land

MAY 20, 2024

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas.

Non-Profits 119

Non-Profits Drivers/motivators Finance Service 119

Salesforce

MAY 20, 2024

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever. To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep

Gaming 104

Gaming Sports Teamwork CRM 104

Search Engine Land

MAY 20, 2024

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. Or did it? Has OpenAI quietly launched an early version of ChatGPT Search, as part of the GPT-4o rollout? ChatGPT (the free 4o version) now tells you the sites it is searching to provide its AI-generated answers and crawls and summarizes webpages. And the websites it lists aren’t hallucinations.

Launch 105

Launch Product Engineering 105

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team.

Drivers/motivators 104

Drivers/motivators Pitch Trust Manufacturing 104

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales

Search Engine Land

MAY 20, 2024

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one.

Engineering 96

Engineering Campaign Consult Growth 96

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways.

Sports 102

Sports Retail Consult Growth 102

Search Engine Land

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways.

Sports 93

Sports Retail Consult Conversion 93

Martech

MAY 20, 2024

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than one month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data.

SQL 95

SQL Follow-up Quota Start-ups 95

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

Product

The Advantexe Advisor

MAY 20, 2024

Advantexe is pleased to share with our Learning & Development colleagues our thoughts and insights from the floor of the Association for Talent Development (ATD) International Conference and Exposition. Each day we will share three megatrends and provide some insights and observations. Day One “We have the only real AI” The Advantexe team arrived on Saturday in New Orleans to set up for the Conference kickoff on Sunday.

92

92

Martech

MAY 20, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Launch 86

Launch Customer Relationship Management Technology Technology 86

G2

MAY 20, 2024

Earlier this year, I had the pleasure of sitting down with experienced tech and marketing leaders from isolved and Google Cloud. Considering our G2 Kickoff event theme of “Amp it Up,” we discussed the power of our partner ecosystem and how we amp up ROI together.

Customers 59

Customers 59

TrackStreet

MAY 20, 2024

In today’s e-commerce landscape, Amazon reigns supreme as the leading marketplace. While this platform offers tremendous opportunities for brands to reach a vast customer base, it also presents unique challenges, particularly when it comes to maintaining control over your brand’s presence. One of the most pressing issues faced by manufacturers is the proliferation of unauthorized resellers on Amazon.

E-commerce 52

E-commerce Profit margin Legal Manufacturing 52

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

G2

MAY 20, 2024

Data labeling teaches machines how to understand different pieces of information. It is the process of annotating and categorizing information, which enables machines to interpret and comprehend various data formats.

Process 59

Process 59

Topline Leadership

MAY 20, 2024

Sales managers are usually so focused on trying to help salespeople close already qualified sales opportunities that they overlook the prospecting messages that their salespeople are sending to new prospects every day. That’s too bad, because if you did examine the prospecting messages your salespeople are sending out I’d bet you’d become sick to your.

Prospecting 52

Prospecting Closing Sales 52

Sales Pop!

MAY 20, 2024

The thrill of that first email sign-up, Shopify notification, or app subscription is undeniable. However, the real excitement is the growth of your business. But if you want your business to grow, you need to keep your customers and clients interested in your products or services. The more your audience engages with your app or signs up for a monthly dog treat box, the more you build a community around your brand.

Campaign 52

Campaign Customers Click Through Rate Appointment 52

Understanding the Sales Force

MAY 20, 2024

This article has a set of three distinct analogies comparing baseball to sales so if you don’t want to hear about the baseball side of the analogy, you’ll probably want to exit the article. If you stay, you’ll be asking yourself, “Why didn’t I think of that?” Analogy #1 – Filling Seats Let’s start with what a sales team would call a termination.

Angle 80

Angle Pitch Negotiate Promote 80

Speaker: Pulkit Agrawal

As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. DAPs are no-code solutions that integrate seamlessly with various technologies, and by fostering user adoption, these platforms help organizations maximize the potential of their tech investments.

Product

Martech

MAY 20, 2024

MarTech.org has defined a CDP as follows. “Customer data platforms ( CDP ) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.” That’s a good definition, but it leaves a lot unsaid.

E-commerce 70

E-commerce Transportation Retail Campaign 70