Iannarino
SEPTEMBER 4, 2024
Are you struggling to secure that first meeting or get a follow-up? The secret might be simpler than you think—it's all about trading value.
Search Engine Land
SEPTEMBER 4, 2024
With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information on the web. Now, advanced AI models offer a new approach to finding and retrieving information.
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Martech
SEPTEMBER 4, 2024
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.
G2
SEPTEMBER 4, 2024
Today, much like Alice in Wonderland, who had to run fast just to stay in place, marketers must keep up a rapid pace to maintain their market position.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
Search Engine Land
SEPTEMBER 4, 2024
Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What is this new display.
Martech
SEPTEMBER 4, 2024
Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
SEPTEMBER 4, 2024
The term “coaching” has become a catch all word for all sorts of performance improvement practices. When one enters a conversation about “coaching,” it’s often confusing, we may be talking about apples and oranges–both are important, but they are very different. We engage coaches for a variety of different purposes: Personal development for improving our lives.
SaaStr
SEPTEMBER 4, 2024
So in addition to other networking activities and our traditional meet-a-VC program, we’re adding a new way to connect 300+ founders and VCs together: The 2024 Founder+VC Brunch at SaaStr Annual We’re closing off the Roam Founders’ Lounge and setting aside 11am-2pm on Thursday Sep 12 just for VCs and founders to mingle and chat. If you’re a VC, just come.
Martech
SEPTEMBER 4, 2024
Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.
Search Engine Land
SEPTEMBER 4, 2024
Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into one location simplifies the process for advertisers.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Adaptive Business Services
SEPTEMBER 4, 2024
Everything these days, in one way or another, is tied to … sequencing, so let’s get started. Status Check Where am I today on deploying sequences? I am not 100% there yet. No matter how hard I try, I seem to keep running into roadblocks. I hit a major one with a client this past week. Fortunately, the Nimble team got right on it and made a same day fix but … it’s been frustrating:( Message sequencing, which is totally tied to automation, is extremely complex in itself.
Search Engine Land
SEPTEMBER 4, 2024
Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar.
Membrain
SEPTEMBER 4, 2024
In the sales world, we talk a lot about growing your pipeline , qualifying prospects , and closing deals. But if you really want to get out of a rut and win more deals, what you have to do is evaluate your mental models and fit them more accurately to reality.
G2
SEPTEMBER 4, 2024
For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re how a venue maximizes capacity, generates revenue, and connects with guests.
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
Hubspot
SEPTEMBER 4, 2024
I’ve held numerous business development roles with successful, innovative companies. These roles equipped me with excellent resources for managing my “book of business” in my assigned industry and territory. Conversely, I also worked with some companies whose business development strategies and tools were so weak that you won’t find them on my LinkedIn profile or resume.
PandaDoc
SEPTEMBER 4, 2024
Even with always-on devices across our desks or in our pockets, do you ever feel it’s become harder and harder to manually keep track of your deals as your real estate business grows? Without an organized solution, that extra manual work not only takes too much time — it may also lead to poor customer experiences. And no one can afford that in today’s highly competitive real estate market.
Highspot
SEPTEMBER 4, 2024
Company Deepens and Broadens Integrations for Salesforce’s Einstein Copilot, Sales Programs, and Sales Engagement Amidst Continued Momentum in the Salesforce Ecosystem SEATTLE, Sept. 4, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced new and unique platform integrations with Salesforce.
PandaDoc
SEPTEMBER 4, 2024
Sales document automation solutions are software tools set to streamline the creation, management, and distribution of sales documents. The global market for sales automation software was valued at $9.25 billion in 2022 and is expected to nearly double by the end of the decade. In step with the explosion of AI integrations, such growth is no surprise considering the value document automation brings to sales reps.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Hubspot
SEPTEMBER 4, 2024
If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool. To help you evaluate your options, I reviewed a range of CRM software and identified the best ones.
Speaker: Pulkit Agrawal
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. DAPs are no-code solutions that integrate seamlessly with various technologies, and by fostering user adoption, these platforms help organizations maximize the potential of their tech investments.
Martech
SEPTEMBER 4, 2024
What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.
Search Engine Land
SEPTEMBER 4, 2024
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns.
SaaStr
SEPTEMBER 4, 2024
Dear SaaStr: What Are The Downsides of Being a Venture Capitalist? Perhaps the biggest downside, for folks with some success under their belt … is your likely inability to truly be in control of things in a bigger firm. Most great founders are good at being CEO but don’t actually need to be CEO, per se. But they do need to be in control of their destiny, and the destiny of their “company.” But as soon as a VC firm is of any size, and with say > 2-3 partners, it has a
Highspot
SEPTEMBER 4, 2024
A leader in the Forrester Wave: Highspot combines an exceptional user interface with top-notch customer support. This year marks the first time Forrester has published a single Wave for the Revenue Enablement category, highlighting how important it is to bring content, readiness, buyer engagement, and top-notch analytics together in a unified enablement platform.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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