Mon.Oct 14, 2024

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce

The speed of innovation in the world of AI — and specifically, generative AI — is continuing at a breakneck pace. With the technical sophistication that’s available now, the industry is rapidly evolving from assistive conversational automation to role-based automation that augments the workforce. In order for artificial intelligence (AI) to mimic a human-level performance, it’s vital to understand what makes humans most effective at completing jobs: agency.

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Ultimate Guide to One-Page Website Builder with the WordPress Webhosting applications

Sales Pop!

Making a one-page site with WordPress is an exciting journey! Imagine having all your content in one perfectly planned, scrollable page that captivates your user from begin to wrap up. We’ll walk you through the fundamentals of building a staggering one-page site utilizing WordPress, focusing on the best methods, like the well known page builder Elementor.

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5 Common Pieces of SaaS Advice … That Are Often Wrong

SaaStr

A few bits of advice you hear a lot in SaaS that I think often don’t really work in practice: Move to annual contracts to generate more cash. Sure, if customers want to pay annually for a discount — do it. Do it. But if your product is cheap, many will prefer to pay monthly. Force them to go annual, and you are just adding friction to the sales process.

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Top 10 Sales Manager Mistakes and How to Avoid Them for Better Team Performance

Iannarino

As a sales manager, learning from others' mistakes can save you time, money, and frustration. Here’s a list of common sales management pitfalls to help you steer clear of costly missteps.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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How to Create a Winning Revenue Operations Strategy

Highspot

Nowadays, it’s not enough to close a deal and call it a day—even more so to rely on past growth to predict the future. B2B companies must make fast, smart decisions to drive revenue growth and scalability. Leaders quickly realize the importance of revenue operations (RevOps) and how aligning go-to-market teams under one unified approach can boost performance, improve operational efficiency, and increase revenue.

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Canva reverses price hike for loyal customers

Martech

Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a decision to end early pricing for loyal customers. Old plan is back. In April, Canva introduced a new Canva Teams pricing plan that charged accounts of three users or more $10 monthly, per person. Long-standing customers who were used to adding team members to their account for free were informed by email that they’d soon have to pay that new rate — at a 40% discount for the fir

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Dear SaaStr: What is The Strangest Thing You Have Learned About Entrepreneurship?

SaaStr

Dear SaaStr: What is The Strangest Thing You Have Learned About Entrepreneurship? To me the “strangest” thing I learned is that you get pretty good around Year 3–4. Almost automatically. And somewhere around Year 5 at least, if you make it that long — you know exactly what to do. I always had imposter syndrome as a CEO and founder — and still do. I never thought I could be as good as any of the successful founders I knew.

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Stop insulting your audience with this email behavior

Martech

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024.

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The Ultimate Sales Checklist to Improve Performance

Salesforce

Modern media will have you believe sales motivation is best delivered in the form of an inspirational quote. But, while an inspirational quote can go a long way, it’s simply not going to fix any deep-rooted sales performance issues. Unfortunately, there is no one-size-fits-all approach when it comes to diagnosing and fixing a performance issue on your sales team.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to move beyond performative segmentation and embrace authenticity

Martech

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which

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Busy Or Productive?

Partners in Excellence

Early in my career, I kept hearing senior leaders saying something to the effect of, “If I want to get something done, I’m going to give it to the busiest person in my organization… ” I’m not quite quoting it in the right context, at the time, the busiest people seemed to be the most productive people. Fast forward to today.

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