Mon.Nov 04, 2024

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Mastering RFP Responses: Strategies to Stand Out in Competitive B2B Sales

Iannarino

Discover how to transform your RFP responses into winning proposals that set you apart from the competition.

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Why B2B marketing must adopt B2C tactics

Martech

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.

B2C 120
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7 Unique Employee Engagement Ideas to Inspire Your Team

G2

It’s well known that employees do their best work when they’re happy and engaged. As an HR professional, it's your job to keep them engaged, but this can be a real challenge.

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Transition to a career in martech: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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15 Leadership Skills That Make You A Good Leader

G2

Learn about the fundamental leadership skills that are proven to inspire and guide teams effectively. Start your journey to impactful leadership today!

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3 tips for cutting through the DTC noise with marketing data 

Martech

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e

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Interest Rates and Small Business Loans: Is now a good time?

Sales Pop!

High interest rates put a damper on getting a loan. People in the homebuying market have been waiting for lower rates to make an offer. Those who want a new car have been waiting for lower rates before taking out a new car loan. Small business owners have been holding off on getting growth-enabling loans because they’re not willing to spend so much on interest.

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Try to Make One Big VP Hire a Quarter

SaaStr

So recently we did a deep dive with Henry Schuck, founder CEO of ZoomInfo, on AI in Sales and so much more. We’ve done a series of incredible highly operational conversations with Henry over the years, so I turned the convo around to ask him about a topic I still wonder about and struggle: How do you continually recruit VPs and C-level execs … forever?

Finance 89
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Pushy Vs. Pushing, A Matter Of Context

Partners in Excellence

Sellers are too Pushy! Customers always seem to move more slowly than sellers want. They wander, waste time that sellers don’t have. Sellers are anxious to move things forward! Get the meeting, get the demo, get the order! Sellers have always been known for being pushy, we as sellers recognize it, we high five each other on our clever techniques to get the customer to commit faster.

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The New ChatGPT Search Is Good News For Marketers

David Meerman Scott

OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How To Create an Online Store (In 7 Steps or Less)

Salesforce

As a small business owner, you have the potential to reach the masses. No matter if you’re a small or medium-sized business (SMB) or growing fast, you can take it to the next level and start selling online. It may be time to open up a digital shop. Together, we’re going to learn the process of setting up an online store for your SMB , from the benefits of ecommerce to choosing the right platform.

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Spark 2024 Conference: How you too can Enable the Impossible

Highspot

The room was ready in anticipation as the intro video came to a close and Highspot’s CEO Robert Wahbe took the stage for the Spark ‘24 customer conference keynote. With 2000+ virtual and in-person attendees, there was excitement and awe from each table and computer as new innovation was unveiled, and even more became possible in revenue enablement. Imagine – a unified experience across everything you need to drive revenue growth including unified data models, unified AI , and the user expe

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6 Key Mistakes You Can Make Mistakes When Trying to Build Rapport

Hubspot

Sales engagements are pretty strange interactions when you really think about them. They involve an element of friendliness, but the endgame isn‘t making friends. Shocking as this sounds, you’re actually trying to sell something when selling. That means you have to strike a balance between approachability and authority — but that's easier said than done, making rapport building equal parts essential and screw-up-able for sales professionals.

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4 Opportunities in The Billion-Dollar Pet Wellness Market

Hubspot

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten