Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

GTM 113

GTM Engineering Customer Relationship Management Lead generation 113

SaaStr

FEBRUARY 17, 2025

The Real Revenue Impact of AI in GTM: Key Learnings from the CMOs of Seismic, Sprout Social and Deepgram The Speakers Paige O’Neal, CMO at Seismic Leading GTM strategy for the dominant player in revenue enablement Driving AI integration across Seismic’s product suite Pioneering AI-powered sales training and enablement at scale Previously: Senior marketing leadership roles at multiple $1B+ software companies Marcel Cly, CMO at Deepgram and Founder of GrowthX Driving growth at Deepgram

GTM 98

GTM Legal Strategize Consult 98

Hubspot

FEBRUARY 17, 2025

I dont know if its tacky or melodramatic to call negotiation an art, but that's probably one of the better ways to categorize it. While you can lean on certain tried-and-true methods when negotiating, it still requires a lot of touch and finesse and as with any other art, going outside the box can be the best course of action from time to time. But what can outside the box look like in this context?

Negotiate 73

Negotiate Gambling Objectives and Key Results Technique 73

SaaStr

FEBRUARY 17, 2025

So the other day we left a vendor wed used for years. Without telling us, or asking our consent, over the years theyd raised our pricing from $300 a month to $1000 a month. For the same usage. We moved to another vendor really for non-economic reasons. Theyd never once checked in with us until we cancelled. They then offered to match any pricing, or to move us to a $199 /month tier we didnt even know about.

Finance 82

Finance Price Customers Product 82

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Partners in Excellence

FEBRUARY 17, 2025

No, this isn’t a post on the importance of retention/renewal/expansion, though the underlying principles can impact retention/renewal/expansion. It’s a very different focus on our customers, what they mean to us and what we mean to them. This came up in a discussion, someone was asking about Partners In EXCELLENCE, our GTM process, and our strategies.

Customers 60

Customers GTM Strategic planning Clients 60

Highspot

FEBRUARY 17, 2025

Sales has never been an easy job. But for sales reps using a growing number of tools, things are becoming increasingly complicated with no end in sight. Your typical sales tech stack could include more than a dozen point solutions, covering everything from sales engagement to productivity to forecasting. Sales teams are also introducing new AI solutions , adding another set of tools to master while managing a web of customer relationships and trying to meet quota.

GTM 52

GTM Customer Relationship Management Quota Relationship Management 52

Salesforce

FEBRUARY 17, 2025

Remote work is reshaping how we view collaboration and productivity in business. Culture in the future of work means thinking beyond the physical office. Not everyone nowadays prefers sitting in an office for work. They can work from mountains, beaches, valleys and at home, in the comfort of their own space. With the hybrid work model in frame, the relationship among team members and their connections also shifts.

Teamwork 52

Teamwork Meeting Promote Drivers/motivators 52

Hubspot

FEBRUARY 17, 2025

Ive experienced both thorough employee training and being thrown directly into the fire. Guess which one went over better? Its easy to claim new hires can learn on the job. Its also easy to forego continued learning and growth opportunities for current employees. However, a SurveyMonkey study found that only approximately half of respondents think their employer provides the right quantity of training.

Legal 36

Legal Intrinsic Promote Teamwork 36

Salesforce

FEBRUARY 17, 2025

With 64% of sales reps expected to miss quota this year and 85% having fallen short last year, businesses can no longer rely on traditional sales tactics alone. Learning how to generate leads is just one part of the equation to increase sales success hinges on converting those leads into long-term customers and fostering relationships that drive long-term growth.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59