Martech
SEPTEMBER 13, 2024
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.
Search Engine Land
SEPTEMBER 13, 2024
There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my featured image?” Agencies and media companies have creative directors, photographers and artists at their beck and call to create this image for them. But what about the rest of us? Some of us will head over to Google Images despite our better judgment.
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Martech
SEPTEMBER 13, 2024
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.
Search Engine Land
SEPTEMBER 13, 2024
Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids, or make informed decisions on ad spend.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Anthony Cole Training
SEPTEMBER 13, 2024
If your goal is to retain and expand relationships, it is important to create a consistent and remarkable experience for your customers, clients, and potential clients. If you are not providing a superior experience, your clients might start asking, “ Then, who will?
Search Engine Land
SEPTEMBER 13, 2024
“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received a negative Google review at some point or another – many of which are spam, fake, or completely unreasonable.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 13, 2024
The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.
Sales Pop!
SEPTEMBER 13, 2024
Sales teams face many challenges, such as managing CRM systems and manually entering data. These tasks take time away from focusing on strategic work and building customer relationships. AI and automation are transforming sales processes by eliminating repetitive tasks. This allows sales professionals to focus on customer interactions and strategy. This article outlines actionable steps for leveraging AI tools, such as Salesforce Einstein , HubSpot AI , and Pipeliner CRM Voyager AI Gen2, to auto
SaaStr
SEPTEMBER 13, 2024
So TechCrunch had a good story on a 19-year journey of Sharefile to an $875,000,000 exit. It was founded way back in 2005, back when my last SaaS startup was, so I have a dim memory of it. Fast forward to today, they’ve sold for a stunning $875 million. But it’s not quite that simple. It was bootstrapped for the first 6 years, and then acquired by Citrix in 2011 for an undisclosed amount, so likely $100-$150m or less.
Sales Hacker
SEPTEMBER 13, 2024
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
SEPTEMBER 13, 2024
So I know we’ve just finished the 2024 SaaStr Annual, but we’ve learned a lot from it, even in Year 10. One is that some of the very, very best stuff to sponsor goes fast and often is N=1 in terms of availability. And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. So it will be here SOON!!
The Advantexe Advisor
SEPTEMBER 13, 2024
I had the pleasure of facilitating a great Business Leadership workshop for an organization adapting to a new strategy after a major merger of two equally sized enterprises. The workshop focuses on lifting up and developing business acumen and business leadership skills. We spent some really good time introducing and discussing strategic frameworks and how to choose the right value proposition to offer customers.
Understanding the Sales Force
SEPTEMBER 13, 2024
One of our favorite garden plants is the Endless Summer Hydrangea, the first Hydrangea bred to bloom all summer long, every summer. And they always do. Except last summer. Except this summer. Last summer, they barely flowered at all and this summer they flowered around two weeks early, with a tremendous number of large, full blue blooms, only to not flower again for the rest of the summer.
G2
SEPTEMBER 13, 2024
Tired of the complex and endless cycle of integrations and reintegrations? Are they standing in the way of a streamlined product development process and maximum efficiency?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SaaStr
SEPTEMBER 13, 2024
How do you build a customer-first strategy and structure for your business? Donald Hasson, CPO at Dashlane , shares insights on how to think about solving really hard problems for customers and how to optimize for the best results for your business. A Lot of Things Get in the Way of the Customer Four big problem areas culminate into blockers for being a customer-first company.
G2
SEPTEMBER 13, 2024
As patient records shift from filing cabinets to online databases, everyone is looking for a solution that saves time while being secure. This is where EHR systems embedded with AI and blockchain come into the picture.
Salesforce
SEPTEMBER 13, 2024
Wondering what it takes to be a territory sales manager? If you enjoy leading teams, have a proven track record of closing deals, and excel at problem-solving and building relationships, you may have what it takes to succeed in this key sales role. We’ll discuss what this career looks like, how to build your skills, a typical day for a territory sales manager, and metrics for success, so you can decide whether it’s the job for you.
G2
SEPTEMBER 13, 2024
Discover the top data extraction techniques, tools, and strategies to gather large-scale web data that drive smart business decisions.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
SEPTEMBER 13, 2024
The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend time in constituencies largely unfavorable to Democratic candidates. Why spend so much time in counties Harris won’t likely win?
G2
SEPTEMBER 13, 2024
Email is one of the most powerful tools for connecting with potential customers. It allows sales and marketing teams to reach out directly to prospects and build meaningful relationships. However, a successful email campaign requires more than just sending out messages; it requires accuracy.
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