Fri.Sep 13, 2024

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Customer Retention Strategies in Sales

Anthony Cole Training

If your goal is to retain and expand relationships, it is important to create a consistent and remarkable experience for your customers, clients, and potential clients. If you are not providing a superior experience, your clients might start asking, “ Then, who will?

Customers 252
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Productivity Is Completing Your Major Projects

Iannarino

I was talking to a group of people today about productivity, and we discussed what to do to produce better results. As I was talking to them, I thought back to how I learned a lot about my own productivity.

Product 221
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6 tips for creating a winning email marketing calendar

Martech

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.

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How to create images and visuals with generative AI

Search Engine Land

There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my featured image?” Agencies and media companies have creative directors, photographers and artists at their beck and call to create this image for them. But what about the rest of us? Some of us will head over to Google Images despite our better judgment.

Legal 106
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.

Launch 107
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Google Ads bug hits GCLID conversion tracking

Search Engine Land

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids, or make informed decisions on ad spend.

More Trending

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How to handle negative Google reviews: Remove, respond, recover

Search Engine Land

“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received a negative Google review at some point or another – many of which are spam, fake, or completely unreasonable.

Legal 89
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The Best Stuff to Sponsor ASAP, Right Now, at 2025 SaaStr Annual. It’s May 13-15 2025!!

SaaStr

So I know we’ve just finished the 2024 SaaStr Annual, but we’ve learned a lot from it, even in Year 10. One is that some of the very, very best stuff to sponsor goes fast and often is N=1 in terms of availability. And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. So it will be here SOON!!

Promote 121
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Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Search Engine Land

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

UX 84
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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 101
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Revisiting the Top 5 Reasons Why Executing Strategy Fails

The Advantexe Advisor

I had the pleasure of facilitating a great Business Leadership workshop for an organization adapting to a new strategy after a major merger of two equally sized enterprises. The workshop focuses on lifting up and developing business acumen and business leadership skills. We spent some really good time introducing and discussing strategic frameworks and how to choose the right value proposition to offer customers.

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Hydrangeas Tell the Story of Underperforming Salespeople

Understanding the Sales Force

One of our favorite garden plants is the Endless Summer Hydrangea, the first Hydrangea bred to bloom all summer long, every summer. And they always do. Except last summer. Except this summer. Last summer, they barely flowered at all and this summer they flowered around two weeks early, with a tremendous number of large, full blue blooms, only to not flower again for the rest of the summer.

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Integration Platforms Explained: Simplifying SaaS Development

G2

Tired of the complex and endless cycle of integrations and reintegrations? Are they standing in the way of a streamlined product development process and maximum efficiency?

Process 64
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Boosting Sales Efficiency with AI: Actionable Steps for Success

Sales Pop!

Sales teams face many challenges, such as managing CRM systems and manually entering data. These tasks take time away from focusing on strategic work and building customer relationships. AI and automation are transforming sales processes by eliminating repetitive tasks. This allows sales professionals to focus on customer interactions and strategy. This article outlines actionable steps for leveraging AI tools, such as Salesforce Einstein , HubSpot AI , and Pipeliner CRM Voyager AI Gen2, to auto

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Fortify Your EHR Systems with AI and Blockchain

G2

As patient records shift from filing cabinets to online databases, everyone is looking for a solution that saves time while being secure. This is where EHR systems embedded with AI and blockchain come into the picture.

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How to Implement a Customer-First Strategy and Structure with Dashlane’s CPO

SaaStr

How do you build a customer-first strategy and structure for your business? Donald Hasson, CPO at Dashlane , shares insights on how to think about solving really hard problems for customers and how to optimize for the best results for your business. A Lot of Things Get in the Way of the Customer Four big problem areas culminate into blockers for being a customer-first company.

Customers 120
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Data Extraction Techniques for Modern Businesses

G2

Discover the top data extraction techniques, tools, and strategies to gather large-scale web data that drive smart business decisions.

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How to Succeed as a Territory Sales Manager

Salesforce

Wondering what it takes to be a territory sales manager? If you enjoy leading teams, have a proven track record of closing deals, and excel at problem-solving and building relationships, you may have what it takes to succeed in this key sales role. We’ll discuss what this career looks like, how to build your skills, a typical day for a territory sales manager, and metrics for success, so you can decide whether it’s the job for you.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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The Role of Email Verification in Prospecting

G2

Email is one of the most powerful tools for connecting with potential customers. It allows sales and marketing teams to reach out directly to prospects and build meaningful relationships. However, a successful email campaign requires more than just sending out messages; it requires accuracy.

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2024 elections playbook works for brands too

Martech

The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend time in constituencies largely unfavorable to Democratic candidates. Why spend so much time in counties Harris won’t likely win?

Sports 108