Fri.Sep 13, 2024

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Customer Retention Strategies in Sales

Anthony Cole Training

If your goal is to retain and expand relationships, it is important to create a consistent and remarkable experience for your customers, clients, and potential clients. If you are not providing a superior experience, your clients might start asking, “ Then, who will?

Customers 256
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Productivity Is Completing Your Major Projects

Iannarino

I was talking to a group of people today about productivity, and we discussed what to do to produce better results. As I was talking to them, I thought back to how I learned a lot about my own productivity.

Product 248
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6 tips for creating a winning email marketing calendar

Martech

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.

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How to create images and visuals with generative AI

Search Engine Land

There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my featured image?” Agencies and media companies have creative directors, photographers and artists at their beck and call to create this image for them. But what about the rest of us? Some of us will head over to Google Images despite our better judgment.

Legal 106
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Revisiting the Top 5 Reasons Why Executing Strategy Fails

The Advantexe Advisor

I had the pleasure of facilitating a great Business Leadership workshop for an organization adapting to a new strategy after a major merger of two equally sized enterprises. The workshop focuses on lifting up and developing business acumen and business leadership skills. We spent some really good time introducing and discussing strategic frameworks and how to choose the right value proposition to offer customers.

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Google Ads bug hits GCLID conversion tracking

Search Engine Land

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids, or make informed decisions on ad spend.

More Trending

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What’s a Mature SaaS Company at $240m ARR Really Worth? Maybe 3.6x ARR

SaaStr

So TechCrunch had a good story on a 19-year journey of Sharefile to an $875,000,000 exit. It was founded way back in 2005, back when my last SaaS startup was, so I have a dim memory of it. Fast forward to today, they’ve sold for a stunning $875 million. But it’s not quite that simple. It was bootstrapped for the first 6 years, and then acquired by Citrix in 2011 for an undisclosed amount, so likely $100-$150m or less.

Price 90
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How to handle negative Google reviews: Remove, respond, recover

Search Engine Land

“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received a negative Google review at some point or another – many of which are spam, fake, or completely unreasonable.

Legal 89
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The Best Stuff to Sponsor ASAP, Right Now, at 2025 SaaStr Annual. It’s May 13-15 2025!!

SaaStr

So I know we’ve just finished the 2024 SaaStr Annual, but we’ve learned a lot from it, even in Year 10. One is that some of the very, very best stuff to sponsor goes fast and often is N=1 in terms of availability. And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. So it will be here SOON!!

Promote 90
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.

Launch 91
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Search Engine Land

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

UX 81
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Hydrangeas Tell the Story of Underperforming Salespeople

Understanding the Sales Force

One of our favorite garden plants is the Endless Summer Hydrangea, the first Hydrangea bred to bloom all summer long, every summer. And they always do. Except last summer. Except this summer. Last summer, they barely flowered at all and this summer they flowered around two weeks early, with a tremendous number of large, full blue blooms, only to not flower again for the rest of the summer.

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Integration Platforms Explained: Simplifying SaaS Development

G2

Tired of the complex and endless cycle of integrations and reintegrations? Are they standing in the way of a streamlined product development process and maximum efficiency?

Process 64
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Boosting Sales Efficiency with AI: Actionable Steps for Success

Sales Pop!

Sales teams face many challenges, such as managing CRM systems and manually entering data. These tasks take time away from focusing on strategic work and building customer relationships. AI and automation are transforming sales processes by eliminating repetitive tasks. This allows sales professionals to focus on customer interactions and strategy. This article outlines actionable steps for leveraging AI tools, such as Salesforce Einstein , HubSpot AI , and Pipeliner CRM Voyager AI Gen2, to auto

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Fortify Your EHR Systems with AI and Blockchain

G2

As patient records shift from filing cabinets to online databases, everyone is looking for a solution that saves time while being secure. This is where EHR systems embedded with AI and blockchain come into the picture.

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How to Implement a Customer-First Strategy and Structure with Dashlane’s CPO

SaaStr

How do you build a customer-first strategy and structure for your business? Donald Hasson, CPO at Dashlane , shares insights on how to think about solving really hard problems for customers and how to optimize for the best results for your business. A Lot of Things Get in the Way of the Customer Four big problem areas culminate into blockers for being a customer-first company.

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The Role of Email Verification in Prospecting

G2

Email is one of the most powerful tools for connecting with potential customers. It allows sales and marketing teams to reach out directly to prospects and build meaningful relationships. However, a successful email campaign requires more than just sending out messages; it requires accuracy.

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How to Succeed as a Territory Sales Manager

Salesforce

Wondering what it takes to be a territory sales manager? If you enjoy leading teams, have a proven track record of closing deals, and excel at problem-solving and building relationships, you may have what it takes to succeed in this key sales role. We’ll discuss what this career looks like, how to build your skills, a typical day for a territory sales manager, and metrics for success, so you can decide whether it’s the job for you.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Data Extraction Techniques for Modern Businesses

G2

Discover the top data extraction techniques, tools, and strategies to gather large-scale web data that drive smart business decisions.

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2024 elections playbook works for brands too

Martech

The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend time in constituencies largely unfavorable to Democratic candidates. Why spend so much time in counties Harris won’t likely win?

Sports 93