Iannarino

APRIL 15, 2024

Master these five crucial sales strategies to significantly boost your win rates and improve your sales results.

B2B 212

B2B Sales 212

Partners in Excellence

APRIL 15, 2024

Preface : Barry Trailer has been a leader in researching/surveying sales performance and providing deep insights into that performance. Something many people may not know is that Barry was trained as a civil engineer. Whenever I get on a Zoom call with him, I’m distracted by the classic drafting table on one wall of his office. We always exchange stories of sitting at those tables, doing designs on paper.

Sell 139

Sell Retail Commission Engineering 139

Sales Pop!

APRIL 15, 2024

Remember that feeling of being stuck in an automated phone maze? You press a button and explain your issue, only to be rerouted and forced to start all over again. Traditional case management often leads to these frustrating experiences for customers. Imagine a world where your case flows seamlessly, information is readily available, and solutions are tailored to your specific needs.

Customers 130

Customers Service Gaming Trust 130

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Customers 128

Customers Hospitality Technology Technology 128

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

APRIL 15, 2024

Dear SaaStr: A Big Tech Co Launched a Competitive Product. How Can I Tell How Serious They Are About It? In SaaS at least, I’ll give you one metric that is fairly reliable: How many dedicated sales professional do they have, just 100% selling the competitive product? If it’s none yet, it’s an experiment. If they’ve just made a “Head of” hire, it’s an experiment, but one that is getting budget.

Launch 125

Launch Product Engineering Sell 125

Salesforce

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Campaign 120

Campaign Click Through Rate Prospecting Trust 120

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

CRM 106

CRM Retail Technology Technology 106

G2

APRIL 15, 2024

Engineers develop software that makes our lives easier. A lot goes into their process because they have to focus on so many areas, like frontend and backend functionality and user experience (UX). The software development lifecycle governs this process, from user requirements to final deployment and maintenance.

UX 105

UX Government User Experience Engineering 105

Martech

APRIL 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Territory 102

Territory Referrals User Experience Conversion 102

G2

APRIL 15, 2024

Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow.

Sales 100

Sales 100

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms.

Manufacturing 99

Manufacturing Real Estate Strategize Territory 99

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its we

Closing 98

Closing CRM Follow-up Technology 98

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Cold Call 81

Cold Call Prospecting Territory Sales 81

Understanding the Sales Force

APRIL 15, 2024

The Hall of Fame catcher Yogi Berra is known for his many “ Yogisms.” The one we are most familiar with is, “It ain’t over til it’s over.” He is also known for saying, “It’s déjà vu all over again.” Based on the conversations I have been having with sales experts, CEOs and CROs over the past two weeks, the common themes are: The first quarter sucked Way more delayed closings than we’ve ever seen Budgets being slashed It’s harder

Sales 75

Sales Up-sell Consult Pitch 75

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

David Meerman Scott

APRIL 15, 2024

Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions.

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