Iannarino
FEBRUARY 28, 2024
9 Questions B2B Sales Leaders Must Answer Why isn’t improving B2B sales effectiveness your most important initiative? Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. Many of these distractions are technological, and others are fads that have no ability to improve your sales team’s effectiveness.
Martech
FEBRUARY 28, 2024
B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Partners in Excellence
FEBRUARY 28, 2024
Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling. ” At the same time, I challenged Christian and others to answer the same question.
Search Engine Land
FEBRUARY 28, 2024
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
FEBRUARY 28, 2024
The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service.
Search Engine Land
FEBRUARY 28, 2024
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 28, 2024
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy.
Martech
FEBRUARY 28, 2024
TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity graph within Samooha allowing them to collaborate and to match and share customer data without exposing private information.
Search Engine Land
FEBRUARY 28, 2024
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose control and flexibility when tracking data. Enter walkerOS. This new open-source tracking library from ElbWalker aims to give you customizable control back. It lets you send data wherever you want, not just to Google.
Martech
FEBRUARY 28, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. MarTech columnist Scott Gillum runs his business Carbon Design from his home in Raleigh, N.C. He knew from a very young age that running a business was what he wanted to do. He just wasn’t sure what that meant.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
SaaStr
FEBRUARY 28, 2024
So Braze is one of the quiet winners in today’s SaaS and Cloud world. At $500m in ARR, they’re growing a strong 33% and trading at about $6 Billion, so they’re in the 10x ARR Club. When the average public SaaS company is still stuck at 6x. Braze is a top leader in enterprise mobile marketing and communications. The logos are strong, and the NRR is good.
Force Management
FEBRUARY 28, 2024
Leading your organization to sustained revenue growth begins by honing your greatest asset: your talent. Every organization has its top performers, and usually others within the ranks hold the potential to become elite. When organizations invest in the learning, coaching, and development needed to level-up each team and player, they give themselves a competitive advantage at every touch-point in the customer journey.
Membrain
FEBRUARY 28, 2024
I was speaking with a friend recently about something we disagree on. When I asked them to explain their position, they said, “Oh, it’s just common sense.
Understanding the Sales Force
FEBRUARY 28, 2024
What’s in your pipeline? Are the opportunities made of gold bullions or lumps of coal? Or both? This week, my team had two reactions to a client’s pipeline report. We looked at the sheer amount of data and said, “Wow, that’s a lot of information!” Then we looked beyond the data and said, “This won’t work because it’s the wrong data.” When there are multiple reactions, the final impression is only as strong as the worst reaction so the da
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Adaptive Business Services
FEBRUARY 28, 2024
I received my first formal B2B sales training in 1977. Three weeks total at our headquarters office in New Jersey. It was a modified version of the Xerox Professional Selling Skills (Xerox PSS) program although we did not sell copiers at that time. Five years later we were. As you might guess, given the decade, it was heavy doses of handling objections and closing the deal.
Salesforce
FEBRUARY 28, 2024
More than two decades ago, we launched Salesforce with a mission to empower sales professionals, sales operations, and sales leaders to forge meaningful connections. Today, we’re delighted to announce that our efforts have been recognized on both G2 and Gartner, thanks to your support. Salesforce voted #1 Global Software Company on G2 Our flagship product, Sales Cloud, is #1 in more sales capability G2 Grids than any other vendor.
The Advantexe Advisor
FEBRUARY 28, 2024
Many public and private organizations have determined that one of the most important ways to grow and scale is through “Business Development” which means mergers, acquisitions, licensing, investments, options-to-buy, and several other investment vehicles. We have seen an exponential growth in Business Development in pharmaceuticals, chemicals, consumer packaged goods, manufacturing, technology, and even professional services, In the past, these same companies had a culture and philosophy of “If
Salesforce
FEBRUARY 28, 2024
Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. Automating such repetitive tasks can free up an immense amount of valuable human time and effort for more complex and creative activities like business strategy and relationship building.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The Digital Technology
FEBRUARY 28, 2024
SSDs, short for Solid-State Drives, are a contemporary evolution of computer data storage devices that employ flash-based memory, giving them a significant speed advantage over traditional mechanical hard drives.
Salesforce
FEBRUARY 28, 2024
Just how much impact can a new ice cream bar have? Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity. Brands want to maintain relevance, meet customer needs, and gain and retain customers.
The Digital Technology
FEBRUARY 28, 2024
In the digital world, e-commerce plays a major role in all kinds of business. Customers prefer online platforms for purchasing to traditional purchase methods. This e-commerce platform runs as two models as business-to-customer (B2C) and business-to-business (B2B) models.
Sales Pop!
FEBRUARY 28, 2024
I recently had an eye-opening chat with Karen Roy , author and founder of Karen Roy and Associates. We dove into curiosity’s incredible power to transform lives and careers. The Allure of Curiosity We started discussing how distractions and instant gratification often stifle natural curiosity today. Karen and I agreed that asking questions and learning from others is so important.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The Digital Technology
FEBRUARY 28, 2024
Why use data recovery software? In times of unforeseen events such as virus attacks, system crashes, software glitches, human mistakes, or natural disasters, a trustworthy backup tool becomes indispensable.
Highspot
FEBRUARY 28, 2024
Sales operations managers are the unsung heroes behind a high-performing sales team. They design sales processes, sift through sales data, and predict futures. Their role is to set up the sales team for success. Yet, their path to success is paved with challenges that require exceptional leadership skills, agility, and business acumen. Whether you’re new to the role or looking to improve your skills, this guide will provide you with valuable insights and tips to succeed.
TaskDrive
FEBRUARY 28, 2024
In the ever-evolving landscape of digital innovation, businesses are continually seeking ways to stay ahead, streamline operations, and utilize the power of technology to foster growth. TaskDrive, a company that has been at the forefront of lead research and SDR services, is taking a bold step into the future with its pivot toward offering AI-Powered […] The post TaskDrive Revolutionizes Business Operations with AI-Powered Virtual Assistants appeared first on TaskDrive.
Salesforce
FEBRUARY 28, 2024
What’s more frustrating than manually compiling and analyzing data that’s delivered on spreadsheets or PDFs? If you ask a key account manager (KAM), they might cite the hours they spend completing forms and reports. Your marketers might shake their heads over the communications that always seem one step behind what your customers really need. And in service, your agents could point to rising case volumes, wondering how slower response times are affecting your customer relationships.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
TaskDrive
FEBRUARY 28, 2024
Explore AI for customer service and how it can revolutionize the way your business delivers customer experiences. The post AI for Customer Service: A Winning Combo to Elevate the Customer Experience appeared first on TaskDrive.
Search Engine Land
FEBRUARY 28, 2024
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped from the top results on Google. The related anti-Santorum blog, however, remained. And a page from Urban Dictionary kept the definition alive, more explicit than before. Google told Search Engine Land this ranking change was related to its improved SafeSearch algorithm, which made irrelevant adult content less likely to show up for many queries.
Search Engine Land
FEBRUARY 28, 2024
YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Brazil. Canada. Finland. Hong Kong. Ireland. Netherlands. New Zealand. Spain. Taiwan. Thailand. Turkey.
Expert insights. Personalized for you.
176 
Let's personalize your content