Iannarino

JANUARY 10, 2024

Discover how embracing consultative sales techniques can transform your interactions and drive better results.

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Consult Technique Sales 242

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.

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Strategize Launch Start-ups Engineering 132

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns.

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Campaign Follow-up Process Customers 116

Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. If you want to ramp things up, this guide will show you: What to expect when scaling a Google Ads lead gen account.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Partners in Excellence

JANUARY 10, 2024

It’s human nature to be uncomfortable with uncertainty. We are driven to have answers, to seek solutions. We, often, display avoidance behaviors–persisting in doing things the way we have always done them, even when we know they are no longer effective. We choose to do nothing primarily because we don’t want to face uncertainty.

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Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.

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Presentation Engineering Clients Process 110

Martech

JANUARY 10, 2024

Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate Lead Generation Marketplace. “More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display a

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Launch B2B Pipeline Lead generation 106

SaaStr

JANUARY 10, 2024

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations.

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Pipeline Growth Strategize Start-ups 96

Martech

JANUARY 10, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to

Electrical Engineering 101

Electrical Engineering Healthcare Electricity Technology 101

Search Engine Land

JANUARY 10, 2024

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to use Hotel Center for feed management tasks, such as uploading and editing property feeds or verifying

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Promote Price Campaign Follow-up 91

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

The Advantexe Advisor

JANUARY 10, 2024

Business Acumen comes in many shapes and sizes and depending on your function in the organization will inform you of the way you execute the strategy of your business. Customer Service is one of the most important functions within a business and is especially critical in a consumer business like hospitality. As someone who has dedicated their career to providing business acumen skills to organizations in need of them, I am constantly amazed at the lack of them in organizations and functions wher

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Service Hospitality Customers 88

SalesProInsider

JANUARY 10, 2024

Ahhh, the excitement of a prospective client sales conversation: Finally, someone is interested in you and your services! And it seemed to go well. They were even smiling at the end of the conversation. Then…(crickets chirping)… Now what? You don’t want to appear desperate, aggressive, or too “salesy” after all. How can you follow-up and be there for them when they are ready to take the next step or talk again?

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Adaptive Business Services

JANUARY 10, 2024

Welcome to 2024! Back to work:) Let’s start with the update on updates … Email message compose window Nimble has just released its new email message compose window. TGIF! This is a dramatic improvement over the previous interface. Not only is it much cleaner, it is also much more flexible in terms of styling including font types and sizes. Soon they will be adding delayed send and the ability to save draft messages.

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CRM Pipeline Territory Represent 71

Search Engine Land

JANUARY 10, 2024

We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone.

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Hospitality Retail Contract Technology 72

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Hubspot

JANUARY 10, 2024

As a sales manager, I’m sure you have pipeline meetings often. But, do you ever ask yourself, “How can pipeline meetings be a coaching opportunity?” If so, you’ve come to the right place. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league baseball game and knock it out of the park on his first try.

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Salesforce

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Not everyone is a born financial analyst, so don’t feel bad if you’re not entirely sure — you’re in good company. Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner.

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RAIN Group

JANUARY 10, 2024

As AI technologies advance, becoming more sophisticated and intuitive, they’re reshaping the sales landscape: from AI-driven chatbots providing real-time support to predictive analytics revolutionizing lead generation. According to Gartner , within four years, 60% of the B2B seller’s work will be done using generative AI sales technologies. And McKinsey predicts that a fifth of the sales teams’ functions could be automated with AI.

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Process Lead generation Technology Technology 64

Salesforce

JANUARY 10, 2024

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy.

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UX Territory User Experience CRM 59

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Sales Pop!

JANUARY 10, 2024

My message for the New Year is this: we need to bring back real entrepreneurship. What is it, and how can we do that? Austrian political economist Joseph Schumpeter said that entrepreneurship is the driving force of an economy. I’m a big believer in the Austrian School of Economics because, in the Austrian School, it is the entrepreneur, not the government, who is at the center of the economy.

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Gambling Government Finance Service 52

G2

JANUARY 10, 2024

CEO of The Juice, Jonathan Gandolf talks about how the team has relied on B2B Influencers/Creators to grow user base and scale up the newsletter.

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B2B Growth 59

SaaStr

JANUARY 10, 2024

So we haven’t checked in on Procore since after its IPO, when it was at $500m ARR. It’s a true vertical SaaS leader — “Cloud for Construction” — growing an impressive 33% at $1 Billion (!) in ARR now. And it’s a great story of going long. It took Procore years to really take off, and it didn’t take off at all until mobile became the accelerant.

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Construction Growth Up-sell Start-ups 82

G2

JANUARY 10, 2024

Why just learn from the best when you can work with the best? Find out about Adam Walker's experience as a fractional CMO and what the benefits really are.

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

JANUARY 10, 2024

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and U.S. politics no longer work within Creative Center.

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Campaign Process 95

G2

JANUARY 10, 2024

This G2 Tea professional spotlight interview features Vladimir Blagojevic, co-founder and CEO of FullFunnel.io, who discusses the stages if a B2B funnel.

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B2B Customers Sales 52

G2

JANUARY 10, 2024

Your definitive guide to cloud payroll software: how it works, what solutions are out there to choose from, and the best time to migrate.

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Networking Product 52

G2

JANUARY 10, 2024

When change is the only constant, companies of all sizes must remain nimble and competitive to keep up with customer demands.

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Customers Networking 52

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience