Iannarino

JANUARY 10, 2024

Discover how embracing consultative sales techniques can transform your interactions and drive better results.

Consult 224

Consult Technique Sales 224

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.

Strategize 132

Strategize Launch Start-ups Engineering 132

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.

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Presentation Engineering Clients Process 121

Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. If you want to ramp things up, this guide will show you: What to expect when scaling a Google Ads lead gen account.

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Campaign CRM UX Up-sell 127

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns.

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Campaign Follow-up Process Customers 120

SaaStr

JANUARY 10, 2024

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations.

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Pipeline Growth Start-ups Strategize 117

Salesforce

JANUARY 10, 2024

Are you tracking your customer effort score? If not, maybe you should. Many service leaders prefer this key performance indicator (KPI) over tried-and-true metrics like customer sa tisfaction , Net Promoter Score , and customer retention. That should come as no surprise. Our research shows that customers place a premium on ease and convenience : 61% would rather use self-service to resolve simple issues, while 74% expect to be able to do anything online that they can do in-person or by phone.

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Customers Contact Repeat business Service 105

Martech

JANUARY 10, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

Partners in Excellence

JANUARY 10, 2024

It’s human nature to be uncomfortable with uncertainty. We are driven to have answers, to seek solutions. We, often, display avoidance behaviors–persisting in doing things the way we have always done them, even when we know they are no longer effective. We choose to do nothing primarily because we don’t want to face uncertainty.

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Follow-up Customers 103

Search Engine Land

JANUARY 10, 2024

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to use Hotel Center for feed management tasks, such as uploading and editing property feeds or verifying

Promote 91

Promote Price Campaign Follow-up 91

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

The Advantexe Advisor

JANUARY 10, 2024

Business Acumen comes in many shapes and sizes and depending on your function in the organization will inform you of the way you execute the strategy of your business. Customer Service is one of the most important functions within a business and is especially critical in a consumer business like hospitality. As someone who has dedicated their career to providing business acumen skills to organizations in need of them, I am constantly amazed at the lack of them in organizations and functions wher

Service 85

Service Hospitality Customers 85

Hubspot

JANUARY 10, 2024

As a sales manager, I’m sure you have pipeline meetings often. But, do you ever ask yourself, “How can pipeline meetings be a coaching opportunity?” If so, you’ve come to the right place. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league baseball game and knock it out of the park on his first try.

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Pipeline Meeting Construction Closing 80

Search Engine Land

JANUARY 10, 2024

We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone.

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Hospitality Retail Contract Technology 72

SalesProInsider

JANUARY 10, 2024

Ahhh, the excitement of a prospective client sales conversation: Finally, someone is interested in you and your services! And it seemed to go well. They were even smiling at the end of the conversation. Then…(crickets chirping)… Now what? You don’t want to appear desperate, aggressive, or too “salesy” after all. How can you follow-up and be there for them when they are ready to take the next step or talk again?

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Follow-up Prospecting Appointment Campaign 71

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Adaptive Business Services

JANUARY 10, 2024

Welcome to 2024! Back to work:) Let’s start with the update on updates … Email message compose window Nimble has just released its new email message compose window. TGIF! This is a dramatic improvement over the previous interface. Not only is it much cleaner, it is also much more flexible in terms of styling including font types and sizes. Soon they will be adding delayed send and the ability to save draft messages.

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CRM Pipeline Territory Represent 71

Salesforce

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Not everyone is a born financial analyst, so don’t feel bad if you’re not entirely sure — you’re in good company. Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner.

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Sales Price Finance Quota 64

RAIN Group

JANUARY 10, 2024

As AI technologies advance, becoming more sophisticated and intuitive, they’re reshaping the sales landscape: from AI-driven chatbots providing real-time support to predictive analytics revolutionizing lead generation. According to Gartner , within four years, 60% of the B2B seller’s work will be done using generative AI sales technologies. And McKinsey predicts that a fifth of the sales teams’ functions could be automated with AI.

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Process Lead generation Technology Technology 64

G2

JANUARY 10, 2024

CEO of The Juice, Jonathan Gandolf talks about how the team has relied on B2B Influencers/Creators to grow user base and scale up the newsletter.

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B2B Growth 59

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

Salesforce

JANUARY 10, 2024

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy.

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UX Territory User Experience CRM 59

G2

JANUARY 10, 2024

This G2 Tea professional spotlight interview features Vladimir Blagojevic, co-founder and CEO of FullFunnel.io, who discusses the stages if a B2B funnel.

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B2B Customers Sales 52

Sales Pop!

JANUARY 10, 2024

My message for the New Year is this: we need to bring back real entrepreneurship. What is it, and how can we do that? Austrian political economist Joseph Schumpeter said that entrepreneurship is the driving force of an economy. I’m a big believer in the Austrian School of Economics because, in the Austrian School, it is the entrepreneur, not the government, who is at the center of the economy.

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Gambling Government Finance Service 52

G2

JANUARY 10, 2024

Why just learn from the best when you can work with the best? Find out about Adam Walker's experience as a fractional CMO and what the benefits really are.

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Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

SaaStr

JANUARY 10, 2024

So we haven’t checked in on Procore since after its IPO, when it was at $500m ARR. It’s a true vertical SaaS leader — “Cloud for Construction” — growing an impressive 33% at $1 Billion (!) in ARR now. And it’s a great story of going long. It took Procore years to really take off, and it didn’t take off at all until mobile became the accelerant.

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Construction Growth Up-sell Start-ups 102

G2

JANUARY 10, 2024

Your definitive guide to cloud payroll software: how it works, what solutions are out there to choose from, and the best time to migrate.

Networking 52

Networking Product 52

Search Engine Land

JANUARY 10, 2024

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and U.S. politics no longer work within Creative Center.

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Campaign Process 95

G2

JANUARY 10, 2024

When change is the only constant, companies of all sizes must remain nimble and competitive to keep up with customer demands.

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Customers Networking 40

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Sell