Iannarino

DECEMBER 1, 2023

The poseur looks the part: Mont Blanc pen, attaché case, tailored suit, and an excellent business card. They’re the image of competence and success. Initially, it's challenging to discern that the salesperson isn't truly a salesperson. However, as this person begins to speak, their true nature as something other than a salesperson becomes evident. The longer the poseur speaks, the more apparent it becomes that they fall short of what the buyer requires.

Sales 236

Sales 236

Anthony Cole Training

DECEMBER 1, 2023

There are two sides to this topic of motivation. One side is how are your salespeople motivated and what motivates them. The second side is how effective are you as a sales leader at motivating your sales team? Both must be addressed to fully understand this topic of motivation and the impact on sales results.

Drivers/motivators 232

Drivers/motivators Sales Growth 232

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

Technology 142

Technology Technology Campaign Technique 142

Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. 1. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays.

E-commerce 122

E-commerce Click Through Rate Pitch Strategic planning 122

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Sales Hacker

DECEMBER 1, 2023

Traditional outbound is delivering diminishing returns across the entire technology landscape. Not only has the function grown in popularity but automation has allowed us to increase the volume per rep dramatically which leaves prospects overwhelmed and unresponsive. Luckily, there is a better way. Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measur

Sales 120

Sales Technology Technology Prospecting 120

SaaStr

DECEMBER 1, 2023

Dear SaaStr: What Do You Do When You Lose a Deal? #1: Put the company right back into your drip market campaign. But a special one for Lost Deals You Want to Win Back Later. Because you’ll have at least 3 more chances to close them — if you go long: 10 months out (Renewal #1). If your competitor really screwed it up. 20 months out (Renewal #2).

Contract 120

Contract Gaming Campaign Closing 120

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In some cases, each of these tactics may work. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

Process 105

Process Customers Appointment Pharmaceutical 105

Search Engine Land

DECEMBER 1, 2023

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want access to the rules and feeds should not upgrade to GMC Next.

X-functional 105

X-functional Process Product 105

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. However, there are companies excelling despite the challenging macro environment. How are they doing it? Is it their vertical? Are they simply ‘the lucky ones’? Most often, it comes down to go-to-market (GTM) execution. Take a peek behind the curtain with me on certain areas of insight into two companies that are excelling – let’s get into it.

GTM 102

GTM Contract Represent CRM 102

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management.

Consult 95

Consult Technology Technology Service 95

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul. The consulting agency has helped you piece together a revamped holistic go-to-market process.

Process 93

Process Government Consult Clients 93

Search Engine Land

DECEMBER 1, 2023

Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after X’s biggest advertisers – including Disney, Paramount and Sony Pictures – boycotted the Elon Musk-owned platform following his endorsement of an antisemitic conspiracy theory Why we care. Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships.

Launch 89

Launch Follow-up Process Product 89

SaaStr

DECEMBER 1, 2023

Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. PST. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive.

Quota 62

Quota Gaming Sales Up-sell 62

The Digital Technology

DECEMBER 1, 2023

Here is an outstanding marketing fact to start with, your potential customers love video marketing more than traditional marketing.

Promote 59

Promote Customers 59

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Sales Pop!

DECEMBER 1, 2023

In today’s world, the transition to electric vehicles (EVs) and the adoption of renewable energy sources are gaining momentum. These shifts are crucial for addressing environmental concerns. Paving the way for a sustainable future. To delve deeper into this dynamic landscape. We had the pleasure of engaging in a conversation with Richard Flentge , an expert in the field.

Electricity 59

Electricity Transportation Territory Manufacturing 59

Search Engine Land

DECEMBER 1, 2023

Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable option. It’s entirely obsolete. A much more effective strategy is to retarget and nurture. The goal is to stay top of mind with your target audience until they’re ready to make a purchase.

Campaign 109

Campaign User Experience Conversion Strategize 109

Sales Hacker

DECEMBER 1, 2023

Traditional outbound is delivering diminishing returns across the entire technology landscape. Not only has the function grown in popularity but automation has allowed us to increase the volume per rep dramatically which leaves prospects overwhelmed and unresponsive. Luckily, there is a better way. Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measur

Presentation 70

Presentation Technology Technology Prospecting 70

Search Engine Land

DECEMBER 1, 2023

Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users in a high-focused environment.

Launch 100

Launch Conversion Strategize Promote 100

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price