Iannarino

DECEMBER 1, 2023

The poseur looks the part: Mont Blanc pen, attaché case, tailored suit, and an excellent business card. They’re the image of competence and success. Initially, it's challenging to discern that the salesperson isn't truly a salesperson. However, as this person begins to speak, their true nature as something other than a salesperson becomes evident. The longer the poseur speaks, the more apparent it becomes that they fall short of what the buyer requires.

Sales 263

Sales 263

Anthony Cole Training

DECEMBER 1, 2023

There are two sides to this topic of motivation. One side is how are your salespeople motivated and what motivates them. The second side is how effective are you as a sales leader at motivating your sales team? Both must be addressed to fully understand this topic of motivation and the impact on sales results.

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Drivers/motivators Sales Growth 232

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

Technology 143

Technology Technology Campaign Technique 143

SaaStr

DECEMBER 1, 2023

Dear SaaStr: What Do You Do When You Lose a Deal? #1: Put the company right back into your drip market campaign. But a special one for Lost Deals You Want to Win Back Later. Because you’ll have at least 3 more chances to close them — if you go long: 10 months out (Renewal #1). If your competitor really screwed it up. 20 months out (Renewal #2).

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Contract Gaming Campaign Closing 122

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. 1. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays.

E-commerce 122

E-commerce Click Through Rate Pitch Strategic planning 122

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In some cases, each of these tactics may work. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

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Process Customers Appointment Pharmaceutical 119

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? And more importantly, why should you? What is a content gap analysis? Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

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Follow-up Meeting Service Start-ups 114

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management.

Consult 113

Consult Technology Technology Service 113

Search Engine Land

DECEMBER 1, 2023

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want access to the rules and feeds should not upgrade to GMC Next.

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X-functional Process Product 105

Heinz Marketing

DECEMBER 1, 2023

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul. The consulting agency has helped you piece together a revamped holistic go-to-market process.

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Process Government Consult Clients 103

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. However, there are companies excelling despite the challenging macro environment. How are they doing it? Is it their vertical? Are they simply ‘the lucky ones’? Most often, it comes down to go-to-market (GTM) execution. Take a peek behind the curtain with me on certain areas of insight into two companies that are excelling – let’s get into it.

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GTM Contract Represent CRM 98

Search Engine Land

DECEMBER 1, 2023

Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after X’s biggest advertisers – including Disney, Paramount and Sony Pictures – boycotted the Elon Musk-owned platform following his endorsement of an antisemitic conspiracy theory Why we care. Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships.

Launch 89

Launch Follow-up Process Product 89

Sales Hacker

DECEMBER 1, 2023

Traditional outbound is delivering diminishing returns across the entire technology landscape. Not only has the function grown in popularity but automation has allowed us to increase the volume per rep dramatically which leaves prospects overwhelmed and unresponsive. Luckily, there is a better way. Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measur

Presentation 70

Presentation Technology Technology Prospecting 70

SaaStr

DECEMBER 1, 2023

Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. PST. Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive.

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Quota Gaming Sales Up-sell 64

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

The Digital Technology

DECEMBER 1, 2023

Here is an outstanding marketing fact to start with, your potential customers love video marketing more than traditional marketing.

Promote 59

Promote Customers 59

Sales Pop!

DECEMBER 1, 2023

In today’s world, the transition to electric vehicles (EVs) and the adoption of renewable energy sources are gaining momentum. These shifts are crucial for addressing environmental concerns. Paving the way for a sustainable future. To delve deeper into this dynamic landscape. We had the pleasure of engaging in a conversation with Richard Flentge , an expert in the field.

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Electricity Transportation Territory Manufacturing 59

Search Engine Land

DECEMBER 1, 2023

Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable option. It’s entirely obsolete. A much more effective strategy is to retarget and nurture. The goal is to stay top of mind with your target audience until they’re ready to make a purchase.

Campaign 109

Campaign User Experience Conversion Strategize 109

Search Engine Land

DECEMBER 1, 2023

Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users in a high-focused environment.

Launch 100

Launch Conversion Strategize Promote 100

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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