Martech
AUGUST 28, 2024
Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations).
Search Engine Land
AUGUST 28, 2024
Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start to fall.
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Iannarino
AUGUST 28, 2024
To achieve extraordinary sales results, commit to the work others are unwilling to do.
Search Engine Land
AUGUST 28, 2024
Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse. While this isn’t substantial, the spike at the end of May correlates with the period immediately after Google I/O and the less-than-desirable AI Overview results.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Partners in Excellence
AUGUST 28, 2024
“You have to personalize your outreach, if you expect to engage your prospects……” This is the mantra of all sorts of gurus and people interested in selling you programs/tools to help personalize. While it’s not wrong, the implementation goes way off base. Here’s a prospecting email I got today: “Hey David, Saw on LinkedIn that you attended University of California, Berkeley.
Search Engine Land
AUGUST 28, 2024
Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 28, 2024
Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate and not proper.
G2
AUGUST 28, 2024
Jeffrey Gitomer, author of "The Sales Bible," famously said, "Great salespeople are relationship builders who provide value and help their customers win.
SaaStr
AUGUST 28, 2024
Dear SaaStr: I Just Sent a Email to a VC with Two Typos. Should I Resend It? No, no, no and no. First, VCs want to see strength. Not arrogance usually, but strength. Some whimpy email apologizing for some typos isn’t strength. Second, it shows poor prioritization. This is really a good use of your time? Third, VCs have lots of typos, too. They don’t even care.
Membrain
AUGUST 28, 2024
Systems thinking is a way of looking at the world that helps solve what are often referred to as “wicked problems.” On the global stage, “wicked problems” include issues like world hunger, ongoing military conflicts, and environmental degradation. But “wicked problems” can also apply on a more modest level, such as the biggest and most difficult challenges your sales organization faces.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Adaptive Business Services
AUGUST 28, 2024
Do It Yourself. Maybe you are tech savvy or you have a CRM background and how hard can it be? While I applaud your confidence, I would also caution against it. If you really want to deploy Nimble, and to leverage it to its full potential, I think that you may wish to consider getting a little help. What is your time worth? I have used CRM since the late 80”s and I have been a Nimble Solution Partner since before it was introduced in 2012.
G2
AUGUST 28, 2024
The average person sees over 4,000 ads daily, gets 121 emails, and is generally flooded with marketing and sales pitches. One-off campaigns and messages just don’t work in 2024. To cut through the noise, you need to market in a consistent and memorable way.
Sales Nexus
AUGUST 28, 2024
See how to easily transfer your Mailchimp list of subscribers into SalesNexus CRM and Marketing Automation solution in minutes.
SaaStr
AUGUST 28, 2024
We’ve pulled together an epic group of CMOs and VPs of Marketing and Growth on Sep 12 for a deep dive on just what’s happening today in SaaS! Apply NOW to join us in San Mateo on Thursday Sep 12, with leaders including the CMOs of Snowflake, Freshworks, Workato, New Relic, and so many others: We’ve got an incredible group of hundreds of the best marketers in SaaS coming: 10:00 – 10:05 CMO-Brunch – Welcome and Overview with Carilu Dietrich, ex-CMO of Atlassian 10:05
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 28, 2024
The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.
Hubspot
AUGUST 28, 2024
Welcome to HubSpot's Sales 101 — a crash course on some of the key concepts, tools, and tactics you, a new or aspiring sales rep, should have a grip on as you get your career off the ground. Sales is, at its core, a fundamentally technical practice that's guided by finesse and creativity. So while your success in the field will ultimately be self-driven, there are some universally applicable elements that should inform how you conduct your efforts.
Martech
AUGUST 28, 2024
Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. RMNs have attracted a lot of attention in the past few years, partly because of the extraordinary proliferation of new entrants in the channel.
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