Wed.Aug 28, 2024

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How to Close the Gap Between Sales Goals and Results: The Ultimate Guide to Doing the Work

Iannarino

To achieve extraordinary sales results, commit to the work others are unwilling to do.

Closing 189
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New Adobe Workfront Planning ties campaign development to execution

Martech

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to replace manual gathering of disparate information with customizable visualizations in a generative AI-powered interface (think natural language prompts and conversations).

Campaign 112
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…….This Is Personalization???!!?

Partners in Excellence

“You have to personalize your outreach, if you expect to engage your prospects……” This is the mantra of all sorts of gurus and people interested in selling you programs/tools to help personalize. While it’s not wrong, the implementation goes way off base. Here’s a prospecting email I got today: “Hey David, Saw on LinkedIn that you attended University of California, Berkeley.

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How to optimize your app as part of a cross-device approach

Martech

The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Clodura.AI’s CEO on Navigating the AI-Driven Sales Revolution

G2

Jeffrey Gitomer, author of "The Sales Bible," famously said, "Great salespeople are relationship builders who provide value and help their customers win.

Sales 118
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5 Interesting Learnings From Bill at $1.4 Billion in ARR

SaaStr

So we’re very excited to have René Lacerte, founder and CEO of Bill, at 2024 SaaStr Annual, Sep 10-12 in SF Bay ! Grab the final tickets here!! And with that, it seemed a good time to dig in with one of the great SMB leaders Bill. At $1.4 Billion in ARR, growing 22% year-over-year. With a super impressive 111% NRR from SMBs. 5 Interesting Learnings: #1.

Start-ups 116

More Trending

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Dear SaaStr: I Just Sent an Email to a VC with Two Typos. Should I Resend It?

SaaStr

Dear SaaStr: I Just Sent a Email to a VC with Two Typos. Should I Resend It? No, no, no and no. First, VCs want to see strength. Not arrogance usually, but strength. Some whimpy email apologizing for some typos isn’t strength. Second, it shows poor prioritization. This is really a good use of your time? Third, VCs have lots of typos, too. They don’t even care.

Growth 106
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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse. While this isn’t substantial, the spike at the end of May correlates with the period immediately after Google I/O and the less-than-desirable AI Overview results.

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How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales

Membrain

Systems thinking is a way of looking at the world that helps solve what are often referred to as “wicked problems.” On the global stage, “wicked problems” include issues like world hunger, ongoing military conflicts, and environmental degradation. But “wicked problems” can also apply on a more modest level, such as the biggest and most difficult challenges your sales organization faces.

Sales 77
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New Google tools to boost first-party data strategies

Search Engine Land

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you simplify data collection and management while respecting user privacy.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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You Like Nimble CRM & You Want To Go DIY

Adaptive Business Services

Do It Yourself. Maybe you are tech savvy or you have a CRM background and how hard can it be? While I applaud your confidence, I would also caution against it. If you really want to deploy Nimble, and to leverage it to its full potential, I think that you may wish to consider getting a little help. What is your time worth? I have used CRM since the late 80”s and I have been a Nimble Solution Partner since before it was introduced in 2012.

CRM 71
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Adtech antitrust trial judge blasts Google’s business practices

Search Engine Land

Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate and not proper.

Legal 87
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Working in Themes: The Big Unblock to Efficient Growth

G2

The average person sees over 4,000 ads daily, gets 121 emails, and is generally flooded with marketing and sales pitches. One-off campaigns and messages just don’t work in 2024. To cut through the noise, you need to market in a consistent and memorable way.

Growth 66
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Transfer Mailchimp List of Subscribers

Sales Nexus

See how to easily transfer your Mailchimp list of subscribers into SalesNexus CRM and Marketing Automation solution in minutes.

CRM 52
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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CMOs and VPs of Marketing: Join the Epic SaaStr Annual CMO Brunch on Sep 12!!

SaaStr

We’ve pulled together an epic group of CMOs and VPs of Marketing and Growth on Sep 12 for a deep dive on just what’s happening today in SaaS! Apply NOW to join us in San Mateo on Thursday Sep 12, with leaders including the CMOs of Snowflake, Freshworks, Workato, New Relic, and so many others: We’ve got an incredible group of hundreds of the best marketers in SaaS coming: 10:00 – 10:05 CMO-Brunch – Welcome and Overview with Carilu Dietrich, ex-CMO of Atlassian 10:05

GTM 117
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RMN ad spending up 26% but questions remain

Martech

Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. RMNs have attracted a lot of attention in the past few years, partly because of the extraordinary proliferation of new entrants in the channel.

Retail 114
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Sales 101: Go From Beginner to Pro With These Strategies

Hubspot

Welcome to HubSpot's Sales 101 — a crash course on some of the key concepts, tools, and tactics you, a new or aspiring sales rep, should have a grip on as you get your career off the ground. Sales is, at its core, a fundamentally technical practice that's guided by finesse and creativity. So while your success in the field will ultimately be self-driven, there are some universally applicable elements that should inform how you conduct your efforts.