Mastering B2B Sales- How to Outshine Competitors Without Giving Them a Seat at Your Client Meetings
Iannarino
MARCH 10, 2024
One client answered the call on speakerphone. He wanted to give me the experience he had every day. I wasn’t prepared to hear a competitor trashing my company and explaining how they would do a better job than we were doing. Nothing the caller said made any sense. I was amused. There was nothing professional about his approach.
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