Iannarino

JUNE 18, 2024

Discover why maintaining a positive outlook on your competitors can boost your sales effectiveness and reputation.

Clients 272

Clients Sales 272

SaaStr

JUNE 18, 2024

So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. And in the aggregate, public SaaS companies are growing the slower they have in history. And yet … both AI and the consumer economy remain strong: Databricks is growing 60% at $2.4B — and that’s up from 50% the year before!

Growth 130

Growth 130

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best. Forget about AI replacing human ingenuity—it’s here to supercharge it.

Process 130

Process Strategize Retail Technology 130

Force Management

JUNE 18, 2024

For revenue team leaders, no objective looms larger or more urgent than meeting aggressive revenue goals and satisfying the growth imperative. Recent studies show that the average tenure of CROs in SaaS startups lasts between 1.5 and 1.9 years. For commercial CROs, the average tenure jumps to two years, but the point remains: if you want to make a splash, there isn't time to spare.

Sell 127

Sell Growth Sales Meeting 127

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best. Forget about AI replacing human ingenuity—it’s here to supercharge it.

Process 130

Process Strategize Retail Technology 130

SaaStr

JUNE 18, 2024

Dear SaaStr: Can a SaaS Company Get to 50% Profit Margins? It’s possible, though it does require a very efficient model. The biggest, most mature software leaders aren’t quite there — but they are close. Adobe is currently at 45% non-GAAP operating margins. Microsoft, also mature and at scale, is also at 45% operating margins: Zoom’s non-GAAP operating margins are 40%, but it’s free cash flow margins are even higher and now exceed 50%: Dropbox is also in the mature, low growth but higher margin

Profit margin 122

Profit margin Non-Profits Growth Closing 122

SaaStr

JUNE 18, 2024

A lot of folks I talk to think I am “good at marketing”. I’m not so sure about that. Like many founders, there is a slice of marketing I am good at — the part I’m passionate about. The rest? I’m pretty bad at it. I can’t send a decent campaign. I’m no good at steak dinners. But one thing I’ve learned over the years, and many others have said it: In the end, your biggest asset is your list. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified.

Campaign 122

Campaign Start-ups Up-sell Sell 122

Sales Hacker

JUNE 18, 2024

Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School. Discussed in this Episode: The rising importance of customer success in the age of AI and efficiency.

GTM 120

GTM Customers Go To Market Conversion 120

Martech

JUNE 18, 2024

Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount.

Campaign 117

Campaign A/B testing Sports Retail 117

Search Engine Land

JUNE 18, 2024

The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. AI has the potential to significantly influence how consumers research and plan their trips, steering them away from traditional discovery platforms and reshaping the entire user journey.

Commission 111

Commission Launch Gaming Start-ups 111

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

JUNE 18, 2024

The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo

A/B testing 115

A/B testing Construction Strategize Technology 115

G2

JUNE 18, 2024

Curious about how to write a marketing plan? This guide provides examples to help all new marketers crush their first marketing plan.

105

105

Martech

JUNE 18, 2024

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.

B2C 115

B2C Gaming Represent B2B 115

Search Engine Land

JUNE 18, 2024

Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. This in-depth guide equips you with 14 powerful strategies to optimize your website. You’ll learn how to: Enhance crawlability and indexability : Discover how to create an XML sitemap and optimize for search engines.

User Experience 100

User Experience Trust Engineering 100

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Martech

JUNE 18, 2024

“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and CEO of Constellation, among other things the tenth fastest-growing women-owned private company, according to Inc 500. In simple terms, Constellation is an agency with a creative platform that makes content scaleable.

Manufacturing 111

Manufacturing Real Estate Represent Finance 111

Search Engine Land

JUNE 18, 2024

I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it’s probably worth spelling out for the masses. Before I explain my approach to answering the question, the first thing to know is that Google doesn’t care which web platform or CMS you use; what matters is the output.

GTM 97

GTM CRM Engineering Closing 97

Martech

JUNE 18, 2024

Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.

Conversion 107

Conversion Service Customers 107

Search Engine Land

JUNE 18, 2024

Meta introduced a slew of new AI and business tools aimed at driving performance and engagement for brands. The big unveils. AI Chatbots on Messenger Built with Meta’s latest large language model LLaMa 3, the chatbots can converse with customers about products and provide support — saving businesses like White Coat Manila 20% on service costs.

Gaming 93

Gaming Campaign Service Conversion 93

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Heinz Marketing

JUNE 18, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing It is tempting to view the customer journey as a straightforward, linear process. We often envision customers progressing neatly from awareness to consideration to decision, adhering to a set path. However, this oversimplified perspective can lead to missed opportunities and a lack of understanding of the true complexity of the B2B customer journey.

B2B 90

B2B Customers Campaign Consult 90

The Advantexe Advisor

JUNE 18, 2024

I am asked almost every week about the concept of “Critical Thinking.” Critical Thinking means something different to a lot of people and you only have to go to Google and type in and search for it to find out that in 1/3 of a second, you get more than 2 billion hits! Let that sink in—more than 2 billion hits. One of the things I have been working on over the past few weeks is a short and concise blog about developing Critical Thinking Skills in business professionals and this is the culmination

90

90

Search Engine Land

JUNE 18, 2024

Ignite Visibility, a leading digital marketing agency, has released a comprehensive study titled “Marketing Experts Reveal Winning SEO Strategies in 2024.” This insightful report is based on a survey of 206 marketing experts, who provided a detailed look into the evolving digital marketing landscape and the focus for their SEO strategy in 2024.

User Experience 86

User Experience Follow-up Growth 86

TaskDrive

JUNE 18, 2024

Hiring a virtual assistant for sales can be the gamechanger your business needs. In this article, we dive into the tasks you can delegate to your sales VA. The post 3 Types of Tasks to Delegate to Your Virtual Assistant for Sales appeared first on TaskDrive.

Sales 52

Sales 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Search Engine Land

JUNE 18, 2024

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level picture of the account. Auditing your account regularly ensures that it is working properly and gives you a good idea of where to focus your efforts.

Campaign 86

Campaign Territory Conversion Trust 86

Search Engine Land

JUNE 18, 2024

Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June update: Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the API.

Campaign 78

Campaign Launch Contact Clients 78

Search Engine Land

JUNE 18, 2024

Instacart is extending its retail media ads to YouTube, allowing select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery. Details. Instacart’s YouTube ads will feature shoppable product links powered by its first-party data and retail media technology. Viewers can click from the ads to purchase items on Instacart for rapid delivery.

Retail 67

Retail Networking Technology Technology 67