Iannarino

JULY 1, 2024

Discover the key obstacles holding you back from achieving your sales goals and learn actionable strategies to overcome them.

Sales 250

Sales 250

Martech

JULY 1, 2024

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

Drivers/motivators 134

Drivers/motivators Legal Trust Territory 134

Partners in Excellence

JULY 1, 2024

“We” tend to be very sloppy in our definition and focus on our Ideal Customer Profile. Yet it is probably the single most important thing to producing results. We tend to define the functions that may be the purchasers/users of our solutions. “We sell IT solutions to CIOs and their teams.” “We sell sales/marketing solutions, to CROs and their teams.” “We sell financial solutions to CFOs and their teams.” But every IT exec, CRO, CFO probably donR

Retail 112

Retail Sell Consult Service 112

Martech

JULY 1, 2024

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!

Pitch 108

Pitch Launch Campaign Sales 108

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

JULY 1, 2024

When is the right time to move upmarket, and how will you do it well? It sounds great to be able to sell to more people and sell bigger deals, but are you ready? Thoropass CRO Bryan Caplin and Head of Demand Generation Jenna Keegan share when you should move upmarket and 5 tips for how to move upmarket successfully. When Should You Move Upmarket? First, you need to know if there’s an opportunity to move upmarket.

Cross-sell 95

Cross-sell Price Account management Up-sell 95

Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.

Commission 107

Commission Construction Networking Service 107

Martech

JULY 1, 2024

With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’

Strategize 99

Strategize A/B testing GTM Campaign 99

SaaStr

JULY 1, 2024

Dear SaaStr: If you have old founders who left the company and kept their shares, on what valuation you buy their shares? Generally speaking, there are two paradigms: Buy them out at Common Stock price (which is what they in fact own), based on the lastest option pricing. 409a; or Buty them out at the Preferred Stock price (what VCs have, or will, buy the stock at), or some discount thereto (often 10%-25%) Depending on timing, the difference, or “spread”, can be material.

Price 85

Price 85

Search Engine Land

JULY 1, 2024

Microsoft added a new guideline to its Bing Webmaster Guidelines named “prompt injection.” Its goal is to cover the abuse and attack of language models by websites and webpages. Prompt injection guideline. The new guideline was posted at the bottom of the current Bing Webmaster Guidelines. It reads: Prompt injection: Do not add content on your webpages which attempts to perform prompt injection attacks on language models used by Bing.

Technique 84

Technique Process 84

Martech

JULY 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Territory 86

Territory CRM Customer Relationship Management Campaign 86

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

JULY 1, 2024

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.

GTM 81

GTM Promote Go To Market Growth 81

G2

JULY 1, 2024

Regardless of your industry, the data your business holds needs protection. This is especially the case as companies move more toward remote workforces and rely on cloud infrastructures to share information.

64

64

Search Engine Land

JULY 1, 2024

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns. Why it matters. This update gives advertisers more control over their App campaign targeting, potentially improving campaign efficiency and performance.

Campaign 80

Campaign Closing 80

G2

JULY 1, 2024

Virtual digital assets (VDAs) operate on blockchain technology without intermediaries like banks or other financial institutions. They minimize transaction costs and offer creatives new ways to monetize their work.

Technology 59

Technology Technology 59

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

JULY 1, 2024

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the coming months.

Conversion 78

Conversion Engineering Service Product 78

Sell Or Die

JULY 1, 2024

Ellen J. Langer is the author of eleven books, including the international bestseller Mindfulness, which has been translated into fifteen languages, and Counterclockwise: Mindful Health and the Power of Possibility. Most recently, she is the author of The Mindful Body: Thinking Our Way to Chronic Health. Langer is the recipient of, among other numerous awards and honors, a Guggenheim Fellowship, the Award for Distinguished Contributions to Psychology in the Public Interest from the American Psy

Contact 40

Contact Closing Sales 40

Search Engine Land

JULY 1, 2024

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads.

Campaign 75

Campaign Launch Promote Price 75

SaaStr

JULY 1, 2024

Getting acquired seems like the goal for most. Perhaps it is. No exit at all isn’t that fun for most of us. Liquidity matters, and is important, and is important to talk about. But getting acquired isn’t as simple as just signing some paperwork and getting some cash or shares. A few more existential thoughts and learnings: 1. The “quality”/brand of the acquirer is less important than we tend to think Selling is selling.

Up-sell 104

Up-sell Strategize Gaming Sell 104

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

JULY 1, 2024

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!

Pitch 74

Pitch Launch Campaign Sales 74

Search Engine Land

JULY 1, 2024

What’s the “new” SEO ? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. My agency has access to a wealth of proprietary and client data and we’re seeing that, as search fractures, it’s tough to maintain and grow organic traffic.

Niche 106

Niche Engineering Strategize Follow-up 106