Iannarino

JULY 1, 2024

Discover the key obstacles holding you back from achieving your sales goals and learn actionable strategies to overcome them.

Sales 253

Sales 253

Partners in Excellence

JULY 1, 2024

“We” tend to be very sloppy in our definition and focus on our Ideal Customer Profile. Yet it is probably the single most important thing to producing results. We tend to define the functions that may be the purchasers/users of our solutions. “We sell IT solutions to CIOs and their teams.” “We sell sales/marketing solutions, to CROs and their teams.” “We sell financial solutions to CFOs and their teams.” But every IT exec, CRO, CFO probably donR

Retail 128

Retail Sell Consult Service 128

Search Engine Land

JULY 1, 2024

What’s the “new” SEO ? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. My agency has access to a wealth of proprietary and client data and we’re seeing that, as search fractures, it’s tough to maintain and grow organic traffic.

Niche 113

Niche Engineering Strategize Drivers/motivators 113

Martech

JULY 1, 2024

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!

Pitch 108

Pitch Launch Campaign Sales 108

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Search Engine Land

JULY 1, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

Product 109

Product Education Strategize Conversion 109

SaaStr

JULY 1, 2024

Getting acquired seems like the goal for most. Perhaps it is. No exit at all isn’t that fun for most of us. Liquidity matters, and is important, and is important to talk about. But getting acquired isn’t as simple as just signing some paperwork and getting some cash or shares. A few more existential thoughts and learnings: 1. The “quality”/brand of the acquirer is less important than we tend to think Selling is selling.

Up-sell 106

Up-sell Strategize Gaming Sell 106

Search Engine Land

JULY 1, 2024

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns. Why it matters. This update gives advertisers more control over their App campaign targeting, potentially improving campaign efficiency and performance.

Campaign 97

Campaign Closing 97

Martech

JULY 1, 2024

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

Drivers/motivators 104

Drivers/motivators Legal Trust Territory 104

Search Engine Land

JULY 1, 2024

Microsoft added a new guideline to its Bing Webmaster Guidelines named “prompt injection.” Its goal is to cover the abuse and attack of language models by websites and webpages. Prompt injection guideline. The new guideline was posted at the bottom of the current Bing Webmaster Guidelines. It reads: Prompt injection: Do not add content on your webpages which attempts to perform prompt injection attacks on language models used by Bing.

Technique 96

Technique Process 96

SaaStr

JULY 1, 2024

Dear SaaStr: If you have old founders who left the company and kept their shares, on what valuation you buy their shares? Generally speaking, there are two paradigms: Buy them out at Common Stock price (which is what they in fact own), based on the lastest option pricing. 409a; or Buty them out at the Preferred Stock price (what VCs have, or will, buy the stock at), or some discount thereto (often 10%-25%) Depending on timing, the difference, or “spread”, can be material.

Price 83

Price 83

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

JULY 1, 2024

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the coming months.

Conversion 93

Conversion Engineering Service Product 93

Martech

JULY 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Territory 80

Territory CRM Customer Relationship Management Campaign 80

Search Engine Land

JULY 1, 2024

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads.

Campaign 90

Campaign Launch Promote Price 90

Martech

JULY 1, 2024

With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’

Strategize 80

Strategize A/B testing GTM Campaign 80

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

JULY 1, 2024

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.

GTM 84

GTM Promote Go To Market Growth 84

SaaStr

JULY 1, 2024

When is the right time to move upmarket, and how will you do it well? It sounds great to be able to sell to more people and sell bigger deals, but are you ready? Thoropass CRO Bryan Caplin and Head of Demand Generation Jenna Keegan share when you should move upmarket and 5 tips for how to move upmarket successfully. When Should You Move Upmarket? First, you need to know if there’s an opportunity to move upmarket.

Cross-sell 78

Cross-sell Price Account management Up-sell 78

Search Engine Land

JULY 1, 2024

Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!

Pitch 81

Pitch Launch Campaign Sales 81

G2

JULY 1, 2024

Virtual digital assets (VDAs) operate on blockchain technology without intermediaries like banks or other financial institutions. They minimize transaction costs and offer creatives new ways to monetize their work.

Technology 59

Technology Technology 59

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Sell Or Die

JULY 1, 2024

Ellen J. Langer is the author of eleven books, including the international bestseller Mindfulness, which has been translated into fifteen languages, and Counterclockwise: Mindful Health and the Power of Possibility. Most recently, she is the author of The Mindful Body: Thinking Our Way to Chronic Health. Langer is the recipient of, among other numerous awards and honors, a Guggenheim Fellowship, the Award for Distinguished Contributions to Psychology in the Public Interest from the American Psy

Contact 40

Contact Closing Sales 40

G2

JULY 1, 2024

Regardless of your industry, the data your business holds needs protection. This is especially the case as companies move more toward remote workforces and rely on cloud infrastructures to share information.

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