Iannarino

SEPTEMBER 10, 2024

In politics, as in sales, the art of persuasion determines who wins and who loses.

Trust 235

Trust Sales 235

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Non-Profits 124

Non-Profits Real Estate Launch Campaign 124

Partners in Excellence

SEPTEMBER 10, 2024

We seem to be wired to react and respond. When we encounter a problem, we immediately jump on it doing what we can do to correct it, getting back on course. It seems like a game of business/selling “whack a mole.” A problem pops up here, we put a fix in place, another one appears somewhere else, we fix that, another pops up… We move from problem to problem, “whacking” them, only to have more pop up elsewhere.

Pipeline 133

Pipeline Gaming Price Up-sell 133

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.

Technology 124

Technology Technology Price Campaign 124

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

SaaStr

SEPTEMBER 10, 2024

So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.

Meeting 124

Meeting Follow-up Start-ups Sales Experience 124

Martech

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

Retail 122

Retail Presentation Networking Growth 122

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales.

Retail 119

Retail Campaign Sales Represent 119

Search Engine Land

SEPTEMBER 10, 2024

Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters.

Consult 97

Consult Campaign Customers 97

Martech

SEPTEMBER 10, 2024

As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.

Market share 122

Market share Technology Technology Service 122

Search Engine Land

SEPTEMBER 10, 2024

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities. Rather than copying their actions, you collect information and insights to run more effective and efficient PPC campaigns.

Campaign 88

Campaign Conversion Customers Process 88

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

GTM 103

GTM Growth Sales Consult 103

Search Engine Land

SEPTEMBER 10, 2024

Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like Google, OpenAI’s ChatGPT and Yelp for its search results – depending on the type of query.

Start-ups 80

Start-ups Closing 80

Heinz Marketing

SEPTEMBER 10, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B businesses constantly look for ways to be more productive, more competitive and therefore more profitable. That is what drives them and why they exist. This can have an adverse effect on employees, however, as pressure and stress levels increase in the workplace in the pursuit of profits.

B2B 69

B2B Drivers/motivators Healthcare Promote 69

Search Engine Land

SEPTEMBER 10, 2024

Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data. What are search terms and why are they important?

Presentation 90

Presentation Closing Follow-up Campaign 90

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Salesforce

SEPTEMBER 10, 2024

Generative AI has already transformed the way shoppers find products online. As a product manager focusing on search and SEO at Salesforce Commerce Cloud , I’ve seen first hand the significant shifts happening at break-neck speed in customer behavior and business strategy over the past year. Generative AI, in particular, is redefining digital commerce and influencing everything from how consumers search to how merchants optimize their sites.

Product 69

Product Engineering User Experience Conversion 69

Search Engine Land

SEPTEMBER 10, 2024

The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017 , was upheld by the EU Court of Justice today. Google was accused of favoring its own price-comparison service in search results, disadvantaging competitors.

Commission 76

Commission Strategize Price Service 76

Membrain

SEPTEMBER 10, 2024

Recently, Jim Dickie and Barry Trailer , co-founders of Sales Mastery Advisors , put out a report that represents a level of study that I find to be rare in the sales industry nowadays.

Process 76

Process Customers Represent Sales 76

Search Engine Land

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Google’s misleading claim of “hundreds of competitors.” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

Retail 76

Retail Presentation Networking Growth 76

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers.

Service 69

Service Customers Cross-sell Contact 69

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Non-Profits 69

Non-Profits Real Estate Launch Campaign 69

Salesforce

SEPTEMBER 10, 2024

How can AI help me? Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. It’s a tall order. While traditional marketing tactics still hold value, this increasing complexity demands innovative B2B marketing solutions.

B2B 59

B2B Healthcare Relationship Management Campaign 59

Highspot

SEPTEMBER 10, 2024

Key Takeaways True sales and marketing alignment comes from enabling your entire GTM organization Evolving your Sales and Marketing relationship to be a consistent collaboration on quality pipeline doesn’t require complex strategies or more budget 56% of CMOs consider improving sales enablement a critical challenge that must be solved in the next 6 months Marketing isn’t about leads.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Sales Gravy

SEPTEMBER 10, 2024

On this episode of The Sales Gravy Podcast, Jeb Blount Jr.had the pleasure of speaking with Pablo Pefaur, a seasoned sales professional who specializes in the Latin American market. Pablo shares some key insights on prospecting, the importance of follow-ups, and cultural nuances that every salesperson should know. Key Takeaways: - Value of Outbound Conference: The Outbound Conference 2024 is a critical event for sales professionals, focusing on productivity, prospecting, and performance. - Help

Pitch 52

Pitch Territory Follow-up Contact 52

Sales Nexus

SEPTEMBER 10, 2024

Enrich your LinkedIn email list to get essential data about your connections such as emails and phone numbers.

52

52

Search Engine Land

SEPTEMBER 10, 2024

Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15.

Service 81

Service Legal Clients 81