Wed.Aug 21, 2024

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Understanding the Power of Personal Branding in Sales

Iannarino

In today's competitive sales landscape, your personal brand could be the key to unlocking more opportunities.

Sales 229
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Embracing Uncertainty As A Factor, Not A Flaw

Partners in Excellence

For at least my entire career in selling and business, we have sought to eliminate uncertainty. We seek to put in place processes and methodologies to increase our success. We embrace data to help us better understand, manage, and forecast performance. We leverage data to better target our customers and analyze their engagement with us. We leverage tools, technologies, AI to improve our abilities to achieve our goals.

GTM 138
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Why you need to master martech tool management

Martech

To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.

Consult 99
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5 Interesting Learnings from Toast at $1.5 Billion in ARR

SaaStr

So times are tougher these days for many, but in B2B2C … less so. Shopify is seeing growth accelerate. Canva is on fire at $2.4 Billion+ ARR, growing 40%, on the way to an IPO. And Toast is similarly executing at a high level. No downturn there. It’s at $1.3 Billion in ARR, growing a stunning 29%. Boom! And importantly, like Shopify, they expect that level of growth to continue.

Territory 120
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Evaluating 7 AI video generators while waiting for OpenAI’s Sora

Search Engine Land

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. The list of leading contenders got scrambled six months ago when OpenAI announced Sora, “an AI model that can create realistic and imaginative scenes from text instructions,” on Feb. 15. Ten days later, I tried to check out Sora for myself.

Territory 103
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Marketo update improves audience insight for webinars

Martech

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience.

Launch 101

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The Top 200 SaaStr Annual Speakers: CEOs and CXOs of Klaviyo, GitHub, OpenAI, Cohere, Rippling, Notion, Calendly, Loom, Plaid, Rubrik, Webflow and So Much More!

SaaStr

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! A look at the speaker line-up as of now: Tim Zheng, CEO @ Apollo Andrew Bialecki, CEO @ Klaviyo René Lacerte, CEO & Founder @ BILL Amit Jhawar, CEO @ Attentive (former CEO at Venmo) Sandhya Hegde

GTM 113
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Google Ads updates PMax modification campaign request form

Search Engine Land

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or administrator account can help expedite the implementation process.

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Why B2B Companies Must Prioritize AI Ethics and Risk Management

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. B2B companies are adopting AI to transform everything from supply chain management to customer relations. However, with great power comes great responsibility.

B2B 69
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Report: Google encouraged advertisers to target teens on YouTube

Search Engine Land

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens. This activity goes beyond the previously reported agreement between Google and Meta to target 13- to 17-year-olds on YouTube.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The Psychology of Assumptions and How They Impact Sales

Membrain

Assumptions are an essential part of human nature. We all make them, whether it’s assuming that your political candidate means what they say or that your car will start in the morning, we may not all make the same assumptions, but we all make assumptions.

Sales 77
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Nimble CRM Tips & Updates – August 21 2024

Adaptive Business Services

We have a few things to talk about today. While there have been a couple of important updates, there are a whole bunch more that are being released VERY SOON! Updates … New! Migrate contacts to specific steps in sequences. If, for any reason, you wish to place a contact in a specific stage of that sequence, now you can. For example, maybe you wish to skip a step.

CRM 71
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The True Cost of AM Tools and Software

Predictable Revenue

We and PriceLevel partnered to provide transparency and understanding of the costs in the sales tech stack. This time AMs. The post The True Cost of AM Tools and Software appeared first on Predictable Revenue.

Sales 52
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Preparing Your Sellers for Your Product Launch

Highspot

Picture this: you’ve spent endless hours strategizing, planning, building, and testing. You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. This launch of new innovation is an opportunity to inspire the organization, deepen customer satisfaction, engage new buyers, and generate revenue for the business.

Launch 52
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Turn Around a Company with Sales Problems

Predictable Revenue

On this episode, Collin Stewart speaks with Hugh Hornsby about turning personal challenges into leadership strength. The post How to Turn Around a Company with Sales Problems appeared first on Predictable Revenue.

Sales 52
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3 elements of a customer technology strategy

Martech

Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams.

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Intense election ad buying could upend brands’ holiday marketing plans

Martech

While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That’s because those living in competitive states and districts across the nation will be pelted with slogans and attack ads for the next two months. 2024 is projected to be a record-breaking year, surpassing $12 billion in political ad spend.

Campaign 120