Iannarino
OCTOBER 23, 2024
Engaging in sales activities isn't the same as selling. Real sales happen when you're working with decision-makers to create value and establish trust.
Martech
OCTOBER 23, 2024
Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. How do we keep up? How do we keep track? How do we keep our budget in check? How do we keep our sanity? While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling
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SaaStr
OCTOBER 23, 2024
In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). Needless to say, he succeeded. At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B in revenue.
RAIN Group
OCTOBER 23, 2024
Ask your sellers if they enjoy attending sales team meetings and you may hear things like, “They’re a waste of time,” “The meetings are monotonous,” “I’m sick of being talked at,” and “I don’t understand why I have to attend.” Most sales team meetings miss the mark.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
G2
OCTOBER 23, 2024
Data is the lifeblood of business success. However, simply having access to massive amounts of data is not enough. The real challenge is transforming those datasets into actionable insights that can drive growth, optimize business operations, and elevate decision-making.
Martech
OCTOBER 23, 2024
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 23, 2024
Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do.
Membrain
OCTOBER 23, 2024
I was in Italy recently for my birthday. It was a big birthday for me, and I celebrated by inviting my extended family to come with me. This meant I needed to hire not only a car for myself (a BMW M4 cab,) but also two vans to accommodate the larger group.
Martech
OCTOBER 23, 2024
The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech Innovation Report. New product announcements decrease in Q3 2024 CabinetM saw a slight downturn in ne product announcements since last quarter with the number dropping to 72 in Q3 2024.
Adaptive Business Services
OCTOBER 23, 2024
Time flies and I’m guessing that it has been close to 10 years since LinkedIn decided to close its access doors to most third-party applications including Nimble CRM. Shortly thereafter, they did authorize limited access to a few enterprise level CRMs providing that you have the right LinkedIn premium account. What about smaller companies and solopreneurs with budgets to match?
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
G2
OCTOBER 23, 2024
Did ChatGPT really lose billions of users to Gemini? A Financial Times article from September 2024, which is now corrected and reads differently, supported by Goldman Sachs data, claimed just that. Though this error was soon rectified, it could have had long-lasting impacts on marketing and AI budgets.
Highspot
OCTOBER 23, 2024
Corporate Visions’ Research-Backed “Great 8 ” Competency Map and Skills Coaching Samples Will Be Complementary Content in Highspot’s New Skills and Competency Capabilities SEATTLE, WA – October 23, 2024 – Highspot, the only GTM enablement platform, and Corporate Visions, the leading evidence-based sales skills consulting, training, and coaching solutions company, today announced new integrations that deepen the companies’ joint value for just-in-time training and always-on coaching.
G2
OCTOBER 23, 2024
How can you hire effectively in the age of AI? Dive into insights by HackerEarth's Sachin Gupta on in-demand skills and recruitment trends. Read more.
Highspot
OCTOBER 23, 2024
Company unveils new AI-driven product advancements that help customers successfully take products and services to market as the Highspot platform crosses 20 million connected users SEATTLE, October 23, 2024 — Highspot , the only GTM enablement platform, today announced its Fall ‘24 product release, delivering the first unified platform for go-to-market (GTM) productivity.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
G2
OCTOBER 23, 2024
Explore how the remote work era is transforming hiring practices, with contractual hiring becoming the new norm with the CEO of YunoJuno.
SalesHood
OCTOBER 23, 2024
Seismic vs SalesHood: one works better for large enterprises with complex needs, the other shines with its learning and coaching features. Learn more!
SalesHood
OCTOBER 23, 2024
Highspot vs SalesHood: one works better for large global sales teams, the other shines with its learning and coaching features. Learn more here!
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