Tue.Oct 22, 2024

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10 Ways to Avoid Being a Dull Salesperson and Engage Your Clients Effectively

Iannarino

Too many sales reps are dull in their sales conversation. You can blame this on onboarding processes that gaslight reps into believing that their company and solution are the most important things. This establishes parity with competitors, meaning one salesperson is no better than another. Instead of being average and turning yourself into a commodity, aim to be a more dynamic, engaging salesperson.

Clients 211
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Elevate Your Strategy with AI for Sales Prospecting

Veloxy

Let’s face it: if you’re still relying on old-school sales prospecting methods , you’re falling behind. Data and speed dominate every industry and the traditional way of generating leads just doesn’t cut it anymore. The belief that human instinct and manual research are the best tools for finding prospects? That’s outdated.

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How to revamp your lead scoring strategy for 2025

Martech

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.

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“We Don’t Finish Enough Things……”

Partners in Excellence

Growing up, my parents constantly reminded me to finish things, “Eat everything on your plate…… Make sure you finish your homework… You haven’t finished putting things away… ” That bad habit has persisted for decades. I look at the books piled on my desk, over a dozen–half finished. Two books I’m writing, almost finished.

Start-ups 118
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Building Relationships on LinkedIn: Engage, Don’t Pitch feat. Brynne Tillman

Sales Gravy

In this episode of The Sales Gravy Podcast, host Jeb Blount Jr. sits down with LinkedIn expert and OutBound speaker Brynne Tillman to discuss the keys to leveraging LinkedIn for sales success. Brynne shares essential information on avoiding common mistakes like the dreaded "pitch slap," the importance of personalization over automation, and how to truly engage with prospects on LinkedIn.

Pitch 96
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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Why we care.

Price 117

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Use AI to supercharge your ABM campaigns by Edna Chavira

Martech

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI. Join ABM and AI for Marketers: Priority Use Cases for 2025 on Tuesday, October 29 and walk away with actionable tips and real-world examples you can immediately implement i

Campaign 117
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How To Conduct an SEO Audit (+ Free SEO Audit Checklist)

G2

Master SEO audits with our comprehensive guide. Identify and fix SEO issues hindering your website with our free SEO audit checklist and boost traffic.

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Discounts and election fatigue: What to expect for the holidays

Martech

With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. Amazon’s Prime Big Deal Days, which ran October 8 and 9 , saw lower U.S. sales than last year. This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. A closer look at Amazon’s October promotion shows a silver lining, however.

Retail 68
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How to Ask for a Raise: 5 Best Tips for Success

G2

Learn how to ask for a raise with confidence. Follow these proven tips to make a compelling case, communicate value, and succeed in salary negotiations.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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AI-Powered Service Trends Reshaping the Telecom Industry

Salesforce

Telecommunications customers expect fast, personalized, and seamless service. If they don’t get it, they’ll change providers in a heartbeat. It’s that stark reality that has providers scrambling to meet those expectations – while also creating more and more efficiencies with an eye on profitability. Artificial Intelligence (AI) is at the heart of this future of customer service in telecom, made clear in our recent industry-focused analysis of the Sixth State of Service report.

Service 52
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The service model evolving around CDPs

Martech

I’ve been involved with over 200 CDP implementations in the past decade. In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. First, don’t allow yourself to be in this position. Run an RFP on your terms with your use cases. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide.

Service 117
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GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar

Sales Hacker

Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach. Discussed in this Episode: Why PLG is becoming inevitable, especially with the rise of AI in software Creative ways companies can build out their PLG motion How social pro

GTM 114
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Dear SaaStr: Why Do CEOs Keep Working After Making a Lot of Money?

SaaStr

Dear SaaStr: Why Do CEOs Keep Working After Making a Lot of Money? It’s a great question. Some don’t keep working. Some are happily retired. But not most in my ecosystem. In my ecosystem, most do another start-up, invest, or do something related: For some, it’s ego. For some, they get bored. For some, it’s to go even bigger. But I think for most — it’s for a sense of purpose.

Up-sell 111
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Grow a Digital Marketing Agency: 10 Ideas to Stand Out

G2

Starting a marketing agency is one thing; running it successfully is another. To do it well, you need more than just creative ideas—it requires strategic execution across multiple fronts. There are countless factors to juggle: hiring the right talent, managing projects and client accounts, and building your own brand, all while delivering exceptional results.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

87% of business buyers expect reps to act as trusted advisors. By diving into their pain points and finding a champion, you can be the one they turn to. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. Identifying high-quality leads can be challenging though, which is where a sales methodology like the MEDDIC sales framework comes in.

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Developing a Culture of Growth Mindset in a VUCA Business Environment

The Advantexe Advisor

Ask 10 leaders about their perspectives on the world right now and you will get 20 answers with most of them leaning toward a place that is volatile, uncertain, complex, and ambiguous. Over the past few months, Advantexe has noticed a significant increase in requests for business leadership workshops that help develop the skills needed to lead and grow during difficult times.

Growth 94
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How Startups Are Raising Money Today [Data + Expert Insights]

Hubspot

Startup founders, especially early-stage ones, have been feeling quite the pinch in recent years when it comes to fundraising: Nearly a quarter of fundraising rounds are down rounds in Q1 2024 Time in between rounds is getting longer Overall deal count is low It makes us wonder: How are the founders holding up? How should they adapt? Source: Carta My colleagues from HubSpot for Startups set out to find the answer.

CRM 68
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.