Wed.Feb 19, 2025

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How AI Can Help MedTech Organizations Transform Order Management

Salesforce

Effective MedTech order management is crucial for organizations to remain competitive. Yet many companies are still held back by the inefficient manual processes that order management entails. Fragmented data and siloed teams lead to long and less-than-ideal customer engagements, ultimately lowering customer satisfaction. Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order?

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Change Your Vocabulary, Make More Sales? I Believe So

Membrain

I read an article about politics recently that got me thinking about the vocabulary we use in complex B2B sales. The article was talking about how every political ideology has catchwords that contain the ideas of that ideology. As soon as you hear those words, you know youre dealing with that ideology.

B2B 107
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B2B Sales: Definition, Skills, and Best Practices

RAIN Group

What Is B2B Sales? B2B (business-to-business) sales refers to one business selling products, services, or solutions to another business. The dynamics of B2B sales tend to be more complicated than business-to-consumer (B2C) sales because they often involve higher dollar value solutions, longer sales cycles, and multiple decision makers.

B2B 92
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Customer Service Trends as We Know Them Are Dead: Five AI-Driven Changes

G2

Forget everything you thought you knew about customer service. AI has changed the game entirely, and the strategies that worked yesterday may already be outdated.

Service 85
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Your Daily Schedule Determines What You Will Accomplish

David Meerman Scott

How much can you accomplish in a day? The answer, of course, depends on how you schedule your time.

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The Product-Market Fit Journey with Zach Barney

Predictable Revenue

Companies think early sales is the same as product-market fit. But that comes when clients stay, expand, or refer others. The post The Product-Market Fit Journey with Zach Barney appeared first on Predictable Revenue.

Product 52

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How AI makes marketing data more accessible and actionable

Martech

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).

Campaign 132
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Decoding B2B Growth Marketing and GTM Strategies with Abhishek G.P.

G2

Inbound, outbound or a combination of both? New challenges demand a rethink. Learn how to pick the motions to grow business with Abhishek G.P. Read more.

GTM 52
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The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin

SaaStr

In the latest installment of SaaStr Workshop Wednesday, SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building and scaling a business in 2025. Heres what you need to know: 5 Unexpected Learnings from the 2025 Vibe Check 1. Growth is the New Efficiency But Efficiency Still Matters Theres a lot of talk about efficiency, but the reality is being profitable isnt enough companies are valued based on growth multiples , not E

Pitch 112
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3 reasons the ‘Do You Want to Hear From Us’ email must die

Martech

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene practice that doesn’t work and must be stopped. Rant mode ON. I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do!

Retail 109
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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5 Interesting Learnings from Similarweb at $260,000,000 ARR

SaaStr

So there’s lot of debate on social media of just how big you need to IPO in SaaS and Cloud these days. All 4 of the IPOs since 2021 were at $500m+ ARR: Klaviyo, Rubrik, OneStream and Sailpoint. What's the real bar to IPO today? per @MeritechCapital : 1$400M+ ARR 2Growth of 30% or higher YoY (50-60% is even better) 3A valuation between $3-5B 4Net revenue retention of 110-120% (and trending up) 5Strong SaaS gross margins 6Clear path to profitability pic.twitter.com/k5xxnGISpj — Jas

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Want to really understand marketing ops? Talk to this guy

Martech

Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack.

GTM 105
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Nimble CRM Tips & Updates – February 19, 2025

Adaptive Business Services

The first release of Nimbles new HTML design capabilities will offer a few pre-designed templates. You can either edit one of these or create a new template from scratch. More pre-designed templates will be released over time. You can use these graphically designed emails on any message and not just with bulk messages. I.e. group messages, email sequences, and even one-off emails to an individual contact.

CRM 62
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Enhancing Media Industry Service: The Power of Human and AI Agent Collaboration

Salesforce

Exceptional customer service is crucial for media and entertainment companies to maintain an edge in an increasingly competitive market. Consumer choice is virtually endless, and jumping from provider to provider is easier than ever. Bottom line, customers want frictionless service (for example, no issues with streaming, easy onboarding, fast problem resolution, and billing management) and highly personalized experiences.

Service 52
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Only 3 Customer Success Metrics That Actually Matter for Building a $100M ARR Business with ChurnZero’s CEO

SaaStr

Look, we all obsess over NRR and NPS. And yes, those metrics matter – especially when you’re raising that next round or reporting to the board. But here’s the truth that 90% of SaaS companies miss: if you’re running Customer Success, those trendy metrics aren’t enough. Not even close. You Mon Tsang, CEO of ChurnZero, and CS leader Kaylin Law came to SaaStr Annual to dig into the metrics that actually move the needle for CS teams.

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AI in Customer Experience: How to Stay Ahead

Salesforce

AI, and especially AI agents, can go from buzz to bust, or from buzz to better business. Its up to you. For those who succeed, its a genuine game-changer for customer experience. As businesses navigate the fast-paced digital world of customer service, AI agents have evolved from an emerging trend to an essential tool. In 2025, well see some innovations that will solidify its importance even more.

B2C 52
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B2B marketing on TikTok: What you need to know

Martech

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

B2B 118
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What Is the Commerce Crew?

Salesforce

Commerce evolves so fast. It takes a trailblazer mindset to keep up, let alone get ahead of the curve and help others. Commerce Crew members are a special type of leader in the commerce community, whothrough experience and skillshape the industry and inspire others to do the same. With shared values of community, growth, and inspiration, The Commerce Crew community isnt a destination.

B2C 52
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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In a World of AI Agents, Who’s Accountable for Mistakes?

Salesforce

Remember the viral case of an airline forced to honor incorrect fare terms that a chatbot gave a customer? As AI agents step into bigger roles, automating and carrying out complex tasks,accountability for mistakes like this is a real concern. When AI makes decisions on its own, who’s on the hook if things go sideways? How can you ensure AI accountability and prevent mistakes from happening in the first place?