Iannarino
MARCH 28, 2024
The Beginnings of a Sales Career: Learning Through Cold Calls I started selling when I was 15. I made cold calls for a non-profit. I was not given any training, just a script and a list of phone numbers. That said, I was the only person to win two deals. Before that job, I washed dishes, where I learned the discipline of working. Making calls was no different than washing dishes.
Martech
MARCH 28, 2024
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.
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Force Management
MARCH 28, 2024
Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker. Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. The best revenue teams have the cross-functional credibility and willingness to have multi-faceted sales conversations that drive a collective “YES” from all stakeholders.
SaaStr
MARCH 28, 2024
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital. Check that out here. This week we’re focusing on Luci Fonseca, Partner at Base10 Partners ! #1.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
MARCH 28, 2024
While the way we learn has come a long way from dusty textbooks and stuffy classrooms, the corporate training journey still struggles to cater to the diverse needs of a modern workforce.
SaaStr
MARCH 28, 2024
Dear SaaStr: How Do I Best Prevent Churn? You don’t. Instead, you drive it down. Each quarter. You can’t eliminate churn. It’s a fact of business life in selling a product with recurring revenue and thus recurring sales. You can hide churn (e.g., by signing multiyear contracts). And you can drive it down. But you can’t eliminate it. My top suggestion is: Measure churn carefully, and consistently.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MARCH 28, 2024
Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed web search from the kitchen table. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.
SalesLoft
MARCH 28, 2024
Who goes into a relationship with a vendor hoping to change them? Rob Cummerson , that’s who. As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. In fact, he sees the partnership between Advanced and Salesloft as something that has shaped his company’s approach to vendor management overall.
Martech
MARCH 28, 2024
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.
Search Engine Land
MARCH 28, 2024
Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results. Plus, Google Search Console had a reporting glitch with Web Stories in Google Image Search for the past two months.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Partners in Excellence
MARCH 28, 2024
It’s human nature to have biases. We tend to see things the way we want to see them. We find facts and evidence that support our experience or what we want to believe. Our propensity to do this causes us, perhaps unconsciously, to defend the status quo. But this doesn’t mean we are right. The doesn’t mean we are seeing things the way they are.
Search Engine Land
MARCH 28, 2024
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the proce
Heinz Marketing
MARCH 28, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects
Search Engine Land
MARCH 28, 2024
YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 28, 2024
AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support perso
Search Engine Land
MARCH 28, 2024
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’ Why
G2
MARCH 28, 2024
Servers handle the requests your browser makes while you’re online. Two types of servers technically handle these requests: the web server and the application server.
Search Engine Land
MARCH 28, 2024
Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have gone live today. But Google has not yet announced when SGE and AI overviews will rollout to all searchers in the U.S. and other regions.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
TaskDrive
MARCH 28, 2024
Learn what Artificial Intelligence for eCommerce can do. From personalized shopping to streamlined operations, discover how AI is shaping the future of online retail. The post Artificial Intelligence for eCommerce: The Transformation of Retail appeared first on TaskDrive.
Search Engine Land
MARCH 28, 2024
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery.
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