Martech
AUGUST 13, 2024
Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. In response, consumers became more discerning, demanding value and authenticity. This new era of skeptical consumers requires a radical shift in marketing strategy.
Search Engine Land
AUGUST 13, 2024
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.
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Heinz Marketing
AUGUST 13, 2024
By Tom Swanson, Engagement Manager at Heinz Marketing We often think of “Spearfishing” as largely for net-new logos. Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. It makes sense to double down on those who’ve already opened the door. This is marketing 101, but how do we actually make it happen?
Martech
AUGUST 13, 2024
Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
AUGUST 13, 2024
The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While AI Overviews now have a “stronger presence” compared to June , the visibility of Google’s AI-generated answers previously appeared on 15% of queries in May.
Martech
AUGUST 13, 2024
This is the second part of a three-part series. The first part, on composable CDPs is here. The CDP space has been overtaken in recent months by talk of composability. Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). There are many ways to do this, but what’s important to note is that it’s a step away from the traditional model of the CDP itself ingesting customer d
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 13, 2024
Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January to begin the process of vetting adtech vendors, in collaboration with the IAB’s Privacy Implementation and Accountability Task Force (PIAT) and privacy lawyers.
Search Engine Land
AUGUST 13, 2024
Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.
Iannarino
AUGUST 13, 2024
Understanding where your ideas fall within your client's Overton Window can be the key to closing bigger, more profitable deals.
Search Engine Land
AUGUST 13, 2024
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance impro
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
David Meerman Scott
AUGUST 13, 2024
Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.
Search Engine Land
AUGUST 13, 2024
Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments and potentially more accurate campaign optimization. Driving the news. Starting Sept. 9, users can upload conversion adjustments immediately after the original conversion is recorded, eliminating the previous 24-hour waiting period.
Sales Pop!
AUGUST 13, 2024
Transform Your Customer Experience with AI Unlock the Power of Artificial Intelligence (AI) in Customer Success In today’s fast-paced business world, delivering exceptional customer experiences is crucial for building loyalty and boosting revenue. Fortunately, Artificial Intelligence (AI) is revolutionizing customer success by enhancing customer experiences and improving operational efficiency.
SaaStr
AUGUST 13, 2024
What is the top advice entrepreneurs never hear that they need to hear? In this week’s Workshop Wednesday , SaaStr founder and CEO Jason Lemkin shares 7 pieces of wisdom that founders are never (or rarely) told so you can course correct and do better. #1: Don’t hire a VP (or anyone in the early days) that you aren’t 95% sure is great. Founders between a million and $250M are talking about lowering the bar for hiring because they aren’t sure if the person is great or they’re trying to fill
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sales Hacker
AUGUST 13, 2024
Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to
SaaStr
AUGUST 13, 2024
So startup folks can be a quirky bunch. And that often means, they’ll break a little glass from time-to-time. That maybe one of their bosses … they didn’t quite get along with. That maybe as an organization scaled, they had a bit of trouble fitting in as it got 10x, 100x bigger, etc. I think that’s OK. You want to hire Pirates & Romantics into your startup and even your scale-up as long as you can.
Highspot
AUGUST 13, 2024
Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kill
The Advantexe Advisor
AUGUST 13, 2024
It’s a funny statement that made me laugh out loud. Read it again. “At least we know where we are not okay.” It was a statement made by a group of participants going through a sophisticated business acumen simulation after receiving their results from the first year of running their business. In this situation, the group of high-potential leaders chose a business strategy and executed that strategy through operational decisions.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesfolks
AUGUST 13, 2024
While the instinctive reaction to a downturn or recession might be to cut back, those who dare to invest in their sales teams can gain a significant competitive edge. Hiring salespeople during a downturn is not just about weathering the storm; it’s about positioning your company for long-term success.
Sales Nexus
AUGUST 13, 2024
New powerful Email AI feature let's SalesNexus users write emails instantly and stop fighting with writers block.
Sell Or Die
AUGUST 13, 2024
Armand Farrokh and Nick Cegelski are the Founders of 30 Minutes to President’s Club. By background, Armand was a VP of Sales who led Pave from $0 to $13M+ ARR in two years and Nick was a multiple-time #1 enterprise seller selling six and seven-figure deals. For more info: Newsletter Company LinkedIn Armand's LinkedIn Nick's LinkedIn Website: 30mpc.com How We Can Help You Close More Deals: Join GitomerSales.AI to have Jeffrey in your back pocket on every sales call.
Martech
AUGUST 13, 2024
With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and the future legal battle Julie Bacchini, president and founder of the agency Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Search Engine Land
AUGUST 13, 2024
It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search results is now so complex – not least due to the use of machine learning – that even the Google employees who work on the ranking algorithms say they can no longer explain why a hit is at one or two.
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