Iannarino

OCTOBER 31, 2023

Today is the release day for The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Technique 291

Technique 291

Partners in Excellence

OCTOBER 31, 2023

This morning, as a drank my morning coffee, I went through my email and social feeds. You can guess what I encountered. At first I chuckled, I thought, “These people have a great sense of humor and irony! Who could imagine such really awful prospecting. They must be playing with Halloween and “Trick or Treat.” In the spirit of the Holiday, I responded to a few.

Technique 149

Technique Prospecting B2B Clients 149

Search Engine Land

OCTOBER 31, 2023

Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the dea

Engineering 144

Engineering 144

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. However, UA was the product of a very different online era, one that had few restrictions on the gathering and use of people’s data. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of.

Promote 126

Promote Start-ups Price B2B 126

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Source: Google Trends By March, 60% of writers already used AI in their work, a Hackernoon poll showed. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.

Objectives and Key Results 120

Objectives and Key Results A/B testing Strategize Angle 120

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot.

Gaming 124

Gaming Campaign Technology Technology 124

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways to hone in on the problem and resolve the issue. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Customers 124

Customers Hospitality Contact Click Through Rate 124

Salesforce

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. It’s a snap to make and it sells itself – a mega hit. Congratulations, you’ve smashed your goals! In this world, there is no overnight success. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it.

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

SaaStr

OCTOBER 31, 2023

As one of the most successful, slightly under the radar, pre-IPO “trueicorns” (not fake-icorns), the CEO of Navan , Ariel Cohen, disrupts an old space of expense and travel management and remakes things. With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more.

GTM 113

GTM Price Angle B2B 113

Search Engine Land

OCTOBER 31, 2023

In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge

Engineering 112

Engineering Entertainment Education Niche 112

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

OCTOBER 31, 2023

Dear SaaStr: What Did You Learn From Your Worst Venture Capital Investment? Reasons I've lost money investing, or had mediocre outcome: – founder wars – CEO misled on metrics – CEO ignored zero cash date What didn't stop unicorn outcomes: – one terrible year – bigger competitors – taking a long time — Jason ✨Be Kind✨ Lemkin  ??

Pipeline 110

Pipeline Trust Meeting Start-ups 110

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company.

GTM 106

GTM B2B CRM Contact 106

SaaStr

OCTOBER 31, 2023

I love this question for both the founder who gets clarity and the investor who needs to give feedback ?? — Jenny Fielding (@jefielding) October 17, 2023 So one of the parts I like least about investing is the follow-up. Specifically, the follow-up when I’m not sure. A few times a year, I’ll meet founders and a company I believe in so muc h, I’ll clearly offer to invest at the first meeting.

Pitch 110

Pitch Meeting Follow-up Up-sell 110

G2

OCTOBER 31, 2023

A unified application programming interface (API) is an API that serves as a layer of abstraction that can communicate with multiple underlying APIs simultaneously.

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105

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

OCTOBER 31, 2023

Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Below is an overview of the biggest issues impacting merchants, including invalid GTIN values and violation of Google policies.

Product 105

Product Promote Networking Contact 105

Highspot

OCTOBER 31, 2023

Enablement is vital to acclimate to changes in the business climate. By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences.

Strategize 72

Strategize CRM Government Closing 72

Search Engine Land

OCTOBER 31, 2023

Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google. Nonetheless, this feedback will aid Google in enhancing its product, ultimately benefiting advertisers in the long run.

Campaign 102

Campaign Engineering Start-ups Process 102

Salesforce

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. It’s a snap to make and it sells itself – a mega hit. Congratulations, you’ve smashed your goals! In this world, there is no overnight success. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Search Engine Land

OCTOBER 31, 2023

Most language language models (LLMs) can now proficiently interpret and translate text into images. As these models evolve to acquire knowledge directly from images, optimizing your assets becomes imperative. The surge in visual search tools – such as Google’s “Search by image” feature, Google Lens, and more – has shifted visual optimization from a mere recommendation into an essential requirement.

User Experience 101

User Experience Government Engineering Technique 101

Sales Pop!

OCTOBER 31, 2023

Are you grappling with the challenge of finding the right prospects for your business? Do you often find yourself overwhelmed by the task of prioritizing and selecting accounts that truly merit pursuit? In this insightful blog post, we will delve into the world of prospecting, account selection, and the transformative impact of data-driven strategies.

Prospecting 69

Prospecting Sell Pipeline Strategize 69

G2

OCTOBER 31, 2023

Discover why client portals are a must for customer-focused businesses. Learn their benefits and what to consider when implementing one.

Clients 52

Clients Customers Product 52

Sales Pop!

OCTOBER 31, 2023

Let’s be honest, accounting isn’t exactly glamorous. As an entrepreneur, you want to pour your energy into your brilliant product and delighting customers. But skimping on financial management can sink promising young companies. Partnering with an expert accounting firm can help startups build a foundation for success. Experienced CPAs handle the necessities like taxes, cash flow projections, and exit planning, so you can focus elsewhere.

Service 52

Service Finance Referrals Growth 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

OCTOBER 31, 2023

AI companies (e.g., Google, OpenAI) are primarily using high-quality content created by news publishers to train generative AI systems, which then compete directly against those publishers. That’s the core argument made in a new report from News Media Alliance, a trade association that says it represents about 2,000 publishers in the U.S. and Canada.

Represent 98

Represent Engineering Service 98

Hubspot

OCTOBER 31, 2023

AI’s footprint in the business world has been steadily increasing year over year. Gartner predicts that, by 2026 , one in ten interactions originally handled by human agents will be automated through tech. One of the areas where AI is already gaining traction is cold calling. In this article, we'll explore AI cold calling and how it helps sales departments boost their efficiency.

Cold Call 83

Cold Call E-commerce Price CRM 83