Thu.Nov 23, 2023

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Thankful for Everything

Iannarino

This last week, I had a conversation with a person who complained about the weather. If you have never been to Ohio, you may not know that our skies are gray often – I’m talking months in a row. Rain should make you grateful, as you and I would not do well without water.

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From Traditional to Trendsetting: The Digital Evolution of B2B GTM

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

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Maximizing ROI With Employee Wellness Programs: Overview And Benefits

G2

Employee wellness programs can help meet the demand for a better work culture. Learn more about its benefits, ROI, and how it can help reduce healthcare costs.

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Dear SaaStr: What Are Some Things That Make a Founder Look Naive?

SaaStr

Dear SaaStr: What Are Some Things That Make a Founder Look Naive? A few in my experience: Mocking the competition, especially successful competition. The best founders do win, but they also profoundly respect the competition — and understand and learn from them. Hiding core issues during fundraising. Hiding that they don’t really have a CTO, or that they’ve already raised a ton of money, or other big issues.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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When It Is — And Isn’t — OK to “Overtitle” Someone

SaaStr

So I see a lot of folks give the same piece of advice, which I do think has a lot of truth in it: “Be careful with titles. They’re almost impossible to fix later.” Almost every successful founder has a story where they made someone a VP or even a CRO or CMO that didn’t really deserve it and it just created headaches down the road.

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