Tue.Aug 27, 2024

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Mastering Large Group Sales Meetings: Proven Strategies for Managing Multiple Stakeholders

Iannarino

Unlock the secrets to handling complex sales meetings with multiple stakeholders and ensure your next deal is a success.

Meeting 236
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Google adds generative AI insights, shopping ad campaign goals

Martech

Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri

Campaign 126
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Are We Losing The Customer In Our GTM Strategies?

Partners in Excellence

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. We talk about metrics we leverage to understand performance, and goals driven to scale growth. The discussions about our GTM strategies are endless. And they are important.

GTM 139
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Where to deploy AI for maximum martech impact

Martech

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Ways to Improve Performance With Field Sales Software and Automation

Veloxy

How much time does your sales team spend on administrative tasks instead of closing deals? According to the National Association of Sales Professionals , sales representatives spend just 35% of their time selling, while the rest is eaten up by tasks that could be automated. This is where field sales automation comes into play, helping teams boost efficiency and focus on what truly matters.

Represent 130
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Google introduces YouTube creator-based audience targeting

Search Engine Land

Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content.

Campaign 117

More Trending

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Google removes Auction Insights from Looker Studio

Search Engine Land

Google Ads users no longer have access to Auction Insights fields in new data sources within Looker Studio. Existing data sources will lose this access on Sept. 23. Why we care. Auction Insights provides critical competitive data, helping advertisers understand their performance relative to competitors in the same auctions. The removal of these fields from Looker Studio will require advertisers to adjust their Looker reports and strategy tools, and revert to getting the competitive metrics they

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Hightouch launches AI Decisioning

Martech

Composable CDP Hightouch has announced a new enterprise AI product, AI Decisioning, as a native Snowflake app. AI Decisioning leverages Snowflake Cortex AI, a suite of tools that runs large language models against unstructured data. AI Decisioning continuously experiments with customer data available in Snowflake to identify the best ways to engage with individual customers based on any attribute or behavior.

Launch 108
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6 Growth Channels that Actually Work with Oneleet’s Head of Growth

SaaStr

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. Rupa is a lab platform for doctors to order lab tests, and Koby took the company from $20M to hundreds of millions in equity and scaled Rupa’s user acquisition by 4000% in 3.5 years. All users come from channels, be it organic, paid, or word-of-mouth.

Growth 113
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GTM 109: Behind the Scenes on Building Braze From 0 to IPO and Incubating 2 Companies with Mark Ghermezian

Sales Hacker

Mark Ghermezian co-founded Braze (BRZE) and led the company as it’s founding CEO, pioneering a new category from ideation to IPO. He is also the Founder and General Partner at m]x[v Capital, and Co-Founder and CEO of Gynger and Tildei, two companies that he incubated through the venture firm. He is a serial entrepreneur and successful investor with 20+ years of experience in founding, building, and investing in early-stage SaaS startups.

GTM 113
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Google adds generative AI insights, shopping ad campaign goals

Search Engine Land

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. AI-powered insights.

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The Business Acumen of Pumpkin Spice Lattes

The Advantexe Advisor

It’s only the last week of August and Starbucks is already in full marketing mode with the early launch of its popular menu of Pumpkin Spice Lattes items (apparently the cool folks just call them PSLs so that’s what I will use in this blog). Think about this: In 2024, people on vacation at the beach can Uber Eats their PSL drinks directly to their portable cabana.

Launch 77
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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals.

Price 61
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3 Ways to Use B2B Data to Simplify Your Marketing Campaigns

Salesforce

Are B2B marketers overwhelmed by all the data at their disposal? The short answer is yes. Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Highspot “Combines an Exceptional User Interface with Top-Notch Customer Support” as a Leader in the Revenue Enablement Platforms 2024 Report by Independent Research Firm

Highspot

Received the highest score possible in 17 criteria and cited for delivering “a unified content management and L&D [learning and development] platform with impressive results” SEATTLE, Aug. 27, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024 report.

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Vision vs mission statement – what’s the difference? A definitive guide + 20 examples

PandaDoc

Despite being used interchangeably, mission statements and vision statements are two distinct types of brand messages that serve different purposes. So, we’re here to clear up the vision vs mission statement debate and explore their differences. Plus, we’ll help you write your own. Key takeaways Mission statements describe your company’s current purpose and goals.

Legal 52
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A Better and Smarter Way to Develop Business with Tom Martin

Sell Or Die

Tom is a no-nonsense, straight-talking 30-year veteran of the sales & and marketing business and author of The Invisible Sale, who favors stiff drinks, good debates, and helping companies strategically grow by showing them how to create and turn conversations into customers. As an internationally recognized keynote speaker, founder of Converse Digital , and Author of The Invisible Sale , Tom marries his two passions, persuasion & technology, to teach companies how to leverage digital m

Pitch 40
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From dysfunction to high performance: A model for agency success

Search Engine Land

Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging to assess which are your highest-performing teams – or know what to do when one isn’t performing quite at the level you’d like.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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What is ASO? 7 fundamentals to app store optimization

Search Engine Land

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands out in a crowded market. Let’s explore the fundamentals of ASO and how you can leverage them to increase your app’s success.