Iannarino
NOVEMBER 12, 2024
In the competitive world of B2B sales, the difference between winning and losing a deal often hinges on the effectiveness of your sales conversation.
Partners in Excellence
NOVEMBER 12, 2024
When deals stall it’s a sign that something has to change! All of us have experienced stalled deals. It’s frustrating, we’re anxious for the customer to move forward in their buying process. We’re anxious to close the deal! Deals can stall for all sorts of reasons. Customers may lose their sense of urgency. Their attention may have been diverted to other priorities.
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SaaStr
NOVEMBER 12, 2024
A lot of SaaS companies have been experimenting with generative AI and LLMs over the last 12-18 months. And increasingly they’re asking, how are companies doing this in production at scale? Are they seeing the kind of ROI that we all feel could be there? As the leader of the Applied AI team at Google Cloud, Duncan Lennox sets out to answer these questions and shares six ways businesses are currently transforming their businesses at scale and with real ROI.
Martech
NOVEMBER 12, 2024
Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are skeptical about AI’s future role in improving their experiences with brands. Experience with AI. It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
NOVEMBER 12, 2024
So Battery Ventures has a new detailed report on The Open Cloud you can dig into here. There’s a lot of great data in the report, but one analysis helped answered a question I’ve been wondering the past 12-18 months: Are start-up actually more overvalued today than at the peak of Cloud mania in 2021? The answer in my experience is actually Yes.
Martech
NOVEMBER 12, 2024
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state and its desired level of data readiness.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 12, 2024
Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.
Sales Hacker
NOVEMBER 12, 2024
Nealesh Patel is the Chief Revenue Officer at Crunchbase, an AI-powered platform that helps over 80 million dealmakers discover and prioritize the right opportunities using best-in-class company data. With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.
SaaStr
NOVEMBER 12, 2024
Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days? In the early days, there are probably only 5 metrics that really matter : ARR ARR Growth Rate Burn Rate True Customer Happiness. Probably, measured as NPS (more here: I Was Wrong. NPS is A Great Core Metric. | SaaStr ) And once you have at least a little revenue ($1m-$2m ARR or so), net revenue retention / churn.
Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Hubspot
NOVEMBER 12, 2024
Getting ghosted is an unfortunate fact of sales life nowadays. Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause.
David Meerman Scott
NOVEMBER 12, 2024
In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.
G2
NOVEMBER 12, 2024
Learn how SaaS optimization strategies can enable you to understand software adoption rates, right-size contracts and cut down on unnecessary IT spends.
TaskDrive
NOVEMBER 12, 2024
Learn how consistent LinkedIn content can build trust, nurture leads, and drive engagement—with TaskDrive’s help to keep your brand top-of-mind. The post The Power of Consistent LinkedIn Content for Lead Generation: Why Consistency Matters appeared first on TaskDrive.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Salesforce
NOVEMBER 12, 2024
IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Salesforce is enhancing Transport Layer Security (TLS) measures for customers. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. TLS 1.3 will become the preferred protocol for Salesforce, but TLS 1.2 will continue to be supported since it meets the requirement for Perfect Forward Secrecy (PFS).
TaskDrive
NOVEMBER 12, 2024
Learn how consistent LinkedIn content can build trust, nurture leads, and drive engagement—with TaskDrive’s help to keep your brand top-of-mind. The post The Power of Consistent LinkedIn Content for Lead Generation: Why Consistency Matters appeared first on TaskDrive.
Salesforce
NOVEMBER 12, 2024
A strong customer value proposition (CVP) is often the key to winning over potential buyers. But it’s more than a catchy tagline or jingle that gets stuck in their head. A CVP is a clear, concise statement that explains why they should choose your product or service. While every company needs a CVP, it can take time to get yours just right. It must show prospects that you really understand their pain points — and how your solution can solve them — all in a single statement.
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