Martech
DECEMBER 3, 2024
Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase , with $38 billion in U.S. ecommerce sales, according to Adobe.
Sales Hacker
DECEMBER 3, 2024
Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode: The fallacy of “what got you here won’t get you there” in revenue leadership.
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Martech
DECEMBER 3, 2024
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write.
Iannarino
DECEMBER 3, 2024
Are you ready to break free from stagnation and embrace the habits that will lead to lasting success and meaningful leadership?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
DECEMBER 3, 2024
Who is Peter Gassner CEO and Founder of SaaS Leader Veeva Systems Peter Gassner has established himself as a significant figure in enterprise software, particularly through his leadership at Veeva Systems. His journey into technology leadership emerged from a strong technical background – he began his career as a software developer and gradually moved into executive roles.
G2
DECEMBER 3, 2024
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for small businesses. If you’re a freelance SEO consultant or run an enterprise, you'll be shelling out anywhere between $2,400 to $14,990 per year.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
DECEMBER 3, 2024
Simplify the tax season with the best free corporate tax software. Compare and choose the right one with verified G2 user reviews.
Salesforce
DECEMBER 3, 2024
Navigating the AI landscape can be daunting, given the sheer number of choices available. But despite all this choice, no single platform can meet everyone’s needs. That’s why we’re committed to an open model ecosystem that lets you tailor your artificial intelligence (AI) solutions precisely to your business requirements. Building on the success of our bring-your-own-model ( BYOM ) approach, which gives customers greater flexibility when choosing a predictive AI model, we’re offering some
G2
DECEMBER 3, 2024
Is ZipRecruiter legit? Discover what G2 reviews say about its security, scam prevention, pricing, and overall reliability for hiring and job-hunting needs.
Martech
DECEMBER 3, 2024
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
SaaStr
DECEMBER 3, 2024
After going virtual and hybrid during the 2021 era, and moving its HQ to Bozeman Montana when ex-CEO Frank Slootman moved there… and officially leaving the SF Bay (albeit keeping its office in San Mateo ) in 2021 … Snowflake is quadrupling down on the SF Bay Area in 2025. It’s taking over almost 800,000 square feet from Facebook in Menlo Park, the largest lease of the year, per the SF Chronicle: You can build something great in B2B anywhere today.
Martech
DECEMBER 3, 2024
“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People don’t seem to be sure about what works any more. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “It’s definitely a moving target in terms of what works today versus what worked six months ago.” In particular, there’s a gro
SaaStr
DECEMBER 3, 2024
Dear SaaStr: What Were Your Top Financial Mistakes as an Entrepreneur? I’ll share a few of mine: First, the big, meta financial mistakes: In the first start-up where I was a VP, we as a team voted to sell our company to a company about to IPO for $1 Billion — instead of to Amazon for about $250m. The thing is, the company we sold to went bankrupt and I made nothing.
Martech
DECEMBER 3, 2024
Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding , tool management , architecture vision , capability assessment and tool procurement. This article covers the last core competency, organization management and what it means. Understanding organization management Organization management in martech involves building and maintaining a team capable of supporting the current martech stack while continually evaluating how the o
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesforce
DECEMBER 3, 2024
Everyone wants an easy, frictionless experience when they need help. Nobody enjoys being on hold or hunting through discussion boards and articles for answers. But creating that seamless experience is no easy task. Scaling human support is costly, and there’s a point where self-service becomes overwhelming for the user. Customers want something better — the ease of asking a human their question combined with the speed of thousands of knowledge articles at their fingertips.
Martech
DECEMBER 3, 2024
In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).
Salesforce
DECEMBER 3, 2024
Building meaningful relationships with customers isn’t just a goal – it’s a necessity. Customers expect brands to know them, understand their needs, and provide seamless, connected experiences across every interaction. Data and AI can help marketers reach these customers in new ways and be more efficient, but it’s far from reaching potential for many organizations.
Heinz Marketing
DECEMBER 3, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing The holidays are here. Did your heart rate go up when you read those four words? Then this article is for you. And let’s make this clear from the start: You’re not alone if your stress level increases during the holidays. In fact, you are normal. Research shows Americans get more stressed due to lack of time, lack of money, the pressures of commercialism and gift giving, and the challenges of eating right.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Salesforce
DECEMBER 3, 2024
AI is fundamentally reshaping how we work. From boosting productivity to driving efficiency and scalability, AI agents are redefining what’s possible in today’s business landscape. Yet behind these AI-driven processes lies a complex ecosystem of data sources, workflows, and legacy systems that must work together to realize AI potential. To tackle these challenges, Dreamforce introduced Agentforce — a complete AI system for enterprises that integrates data, automation, and humans in one solution.
Salesforce
DECEMBER 3, 2024
The best relationships are built on trust, and the sales world is no exception. In fact, it’s the bedrock of every deal. Many potential buyers view salespeople with trepidation, often due to hard-charging representatives who will say anything to get them to sign on the dotted line. To overcome that initial barrier, sales professionals have a powerful tool at their disposal: the Sandler sales methodology.
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