Iannarino

DECEMBER 3, 2024

Are you ready to break free from stagnation and embrace the habits that will lead to lasting success and meaningful leadership?

Growth 165

Growth 165

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write.

CRM 116

CRM Technology Technology Engineering 116

SaaStr

DECEMBER 3, 2024

After going virtual and hybrid during the 2021 era, and moving its HQ to Bozeman Montana when ex-CEO Frank Slootman moved there… and officially leaving the SF Bay (albeit keeping its office in San Mateo ) in 2021 … Snowflake is quadrupling down on the SF Bay Area in 2025. It’s taking over almost 800,000 square feet from Facebook in Menlo Park, the largest lease of the year, per the SF Chronicle: You can build something great in B2B anywhere today.

B2B 80

B2B 80

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).

Strategize 98

Strategize Trust Customers 98

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Sales Hacker

DECEMBER 3, 2024

Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode: The fallacy of “what got you here won’t get you there” in revenue leadership.

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GTM Sales Technology Technology 66

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People don’t seem to be sure about what works any more. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “It’s definitely a moving target in terms of what works today versus what worked six months ago.” In particular, there’s a gro

B2B 82

B2B GTM Pipeline B2C 82

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.

Drivers/motivators 65

Drivers/motivators Gaming Niche High impact 65

Salesforce

DECEMBER 3, 2024

Building meaningful relationships with customers isn’t just a goal – it’s a necessity. Customers expect brands to know them, understand their needs, and provide seamless, connected experiences across every interaction. Data and AI can help marketers reach these customers in new ways and be more efficient, but it’s far from reaching potential for many organizations.

Promote 59

Promote Conversion Campaign Pipeline 59

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase , with $38 billion in U.S. ecommerce sales, according to Adobe.

Retail 64

Retail Sports Sales Promote 64

David Meerman Scott

DECEMBER 3, 2024

My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.

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Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

DECEMBER 3, 2024

Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding , tool management , architecture vision , capability assessment and tool procurement. This article covers the last core competency, organization management and what it means. Understanding organization management Organization management in martech involves building and maintaining a team capable of supporting the current martech stack while continually evaluating how the o

Technology 63

Technology Technology Represent Education 63

SaaStr

DECEMBER 3, 2024

Dear SaaStr: What Were Your Top Financial Mistakes as an Entrepreneur? I’ll share a few of mine: First, the big, meta financial mistakes: In the first start-up where I was a VP, we as a team voted to sell our company to a company about to IPO for $1 Billion — instead of to Amazon for about $250m. The thing is, the company we sold to went bankrupt and I made nothing.

Finance 59

Finance Up-sell Start-ups Sell 59

G2

DECEMBER 3, 2024

Is ZipRecruiter legit? Discover what G2 reviews say about its security, scam prevention, pricing, and overall reliability for hiring and job-hunting needs.

Price 59

Price 59

Salesforce

DECEMBER 3, 2024

Navigating the AI landscape can be daunting, given the sheer number of choices available. But despite all this choice, no single platform can meet everyone’s needs. That’s why we’re committed to an open model ecosystem that lets you tailor your artificial intelligence (AI) solutions precisely to your business requirements. Building on the success of our bring-your-own-model ( BYOM ) approach, which gives customers greater flexibility when choosing a predictive AI model, we’re offering some

Territory 52

Territory Trust Meeting CRM 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Heinz Marketing

DECEMBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing The holidays are here. Did your heart rate go up when you read those four words? Then this article is for you. And let’s make this clear from the start: You’re not alone if your stress level increases during the holidays. In fact, you are normal. Research shows Americans get more stressed due to lack of time, lack of money, the pressures of commercialism and gift giving, and the challenges of eating right.

Technology 52

Technology Technology Start-ups Promote 52

Salesforce

DECEMBER 3, 2024

AI is fundamentally reshaping how we work. From boosting productivity to driving efficiency and scalability, AI agents are redefining what’s possible in today’s business landscape. Yet behind these AI-driven processes lies a complex ecosystem of data sources, workflows, and legacy systems that must work together to realize AI potential. To tackle these challenges, Dreamforce introduced Agentforce — a complete AI system for enterprises that integrates data, automation, and humans in one solution.

Drivers/motivators 52

Drivers/motivators Sports Engineering Education 52

G2

DECEMBER 3, 2024

Simplify the tax season with the best free corporate tax software. Compare and choose the right one with verified G2 user reviews.

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Salesforce

DECEMBER 3, 2024

Everyone wants an easy, frictionless experience when they need help. Nobody enjoys being on hold or hunting through discussion boards and articles for answers. But creating that seamless experience is no easy task. Scaling human support is costly, and there’s a point where self-service becomes overwhelming for the user. Customers want something better — the ease of asking a human their question combined with the speed of thousands of knowledge articles at their fingertips.

Service 52

Service Launch Networking Start-ups 52

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

SaaStr

DECEMBER 3, 2024

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Salesforce

DECEMBER 3, 2024

The best relationships are built on trust, and the sales world is no exception. In fact, it’s the bedrock of every deal. Many potential buyers view salespeople with trepidation, often due to hard-charging representatives who will say anything to get them to sign on the dotted line. To overcome that initial barrier, sales professionals have a powerful tool at their disposal: the Sandler sales methodology.

Sell 52

Sell Technique Contract Territory 52