Anthony Cole Training
DECEMBER 19, 2024
As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!
Force Management
DECEMBER 19, 2024
The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market.
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Martech
DECEMBER 19, 2024
Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.
Partners in Excellence
DECEMBER 19, 2024
“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there, let’s talk about losing! But first, let’s talk about winning. We put winners on pedestals. we revere them, we aspire to be like them.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SaaStr
DECEMBER 19, 2024
Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! … Salesforce, Dec 2024: Now we're hiring 2,000 new sales execs to sell AI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 19, 2024 So it was just the other day Salesforce somewhat stunned the tech world by announcing it would hire 1,000 folks in sales and marketing to sell AgentForce and its AI products — while keeping other hiring, including engineering, flat.
Martech
DECEMBER 19, 2024
In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Gravy
DECEMBER 19, 2024
In this episode of The Sales Gravy Podcast, discover how Alex Niswander used the Fanatical Prospecting framework to maximize outreach and build meaningful client relationships. Learn about creative touchpoints, High-Intensity Prospecting call blocking (HIPs), and actionable tips to fill, move, and close your sales pipeline effectively. Key Takeaways: Multiple Touchpoints for Better Engagement: Combining weekly calls, text messages, and video messages in a month-long sequence creates many cell p
G2
DECEMBER 19, 2024
Network security threats are a growing concern as modern cyber attackers continuously evolve their strategies to exploit weaknesses in digital systems. From data breaches to ransomware attacks, these threats can have serious consequences for both businesses and individuals. The good news is that by becoming aware of the common types of network security threats and understanding how to protect your infrastructure, you can significantly reduce your vulnerability and stay one step ahead of cybercri
Highspot
DECEMBER 19, 2024
If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. And today, thats not an easy task. Buyer behaviors and expectations have evolved rapidly, creating new challenges for sales teams to navigate. Consider this: According to McKinsey, more than half (54%) of B2B decision-makers say they would abandon a purchase or switch suppliers after experiencing a poor omnichannel experience.
G2
DECEMBER 19, 2024
Decentralized identity is a user-centric way to manage identity without central authority. Learn how it works, its benefits, use cases, and challenges.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Martech
DECEMBER 19, 2024
Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Sometimes its the Jane Fonda effect: Ill get in shape if I buy the workout video. Unfortunately, technology, like workout videos, doesnt work that way. In this article Ill outline some of the key ways CDP projects fail, but Im going to start with a generic overview of why any sort of big project or investment might fail.
G2
DECEMBER 19, 2024
"AI is no longer a tool. It's integrated into how we work; it's a business imperative. These are wise words recently spoken by our CMO, Sydney Sloan, who opened this years G2 Reach event by inviting C-suite executives, go-to-market (GTM) leaders, and innovative strategists across B2B SaaS to discuss the transformative role of AI in today's business environment.
Salesforce
DECEMBER 19, 2024
Rumor has it that small and medium businesses (SMBs) aren’t ready for the big leagues. Despite their reputation for being competent and dedicated, some misconceptions about their readiness for larger-scale markets still linger. Our latest Small and Medium Business Trends Report dispels the three most common myths about small businesses once and for all.
Martech
DECEMBER 19, 2024
Using language to deceive, aka lying, was a uniquely human activity. I say was because artificial intelligence is now doing it, too. Research from Anthropic showed an AI model providing answers that it knew were counter to its original preferences. It was asked to describe dismemberment. Under normal circumstances, when asked to answer a potentially offensive questionfor example, to provide a detailed description of a violent actClaude will refuse.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Salesforce
DECEMBER 19, 2024
For every successful deal, there are multiple lost opportunities that never see the light of day. Losses arent shared as readily as wins. And thats natural. No one wants to lose out on a deal, least of all your reps. But when you treat every loss as a failure, youre missing out on a chance to build a more motivated, productive, and effective sales team.
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