G2

FEBRUARY 5, 2025

DeepSeek sparks an AI revolution with 90% cheaper operations. G2's VP Tim Sanders shares the opportunities, risks, and why this could change the AI future.

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114

Predictable Revenue

FEBRUARY 5, 2025

Retention and engagement lead to conversions. This has been proven in mobile gaming and applies to e-commerce, too. The post Gamifying Engagement & Conversions with Angelo Ferro appeared first on Predictable Revenue.

E-commerce 52

E-commerce Conversion Gaming Sales 52

G2

FEBRUARY 5, 2025

In today's data-driven marketing landscape, a robust Customer Relationship Management (CRM) system is essential for businesses looking to maximize their marketing efforts and drive growth. This comprehensive guide explores how CRM systems can revolutionize your marketing strategies, improve customer relationships, and deliver measurable results.

CRM 59

CRM Customer Relationship Management Relationship Management Growth 59

Martech

FEBRUARY 5, 2025

If your social feeds and inbox look like mine, you cant avoid the AI hype. I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the paper made me think about how an AiLG approach to GTM, as related to B2B marketing, might take shape: The main thing to realize is that AI will create a new kind of buying experience and t

B2B 125

B2B GTM Presentation Growth 125

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

G2

FEBRUARY 5, 2025

CFOs continue to raise eyebrows when CMOs assign budgets to influencer marketing. But why? Marketing leaders have long struggled with defining the direct business value of influencer marketing, and most of this has its roots in the ROI measurement challenge.

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59

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.

Retail 112

Retail Networking Manufacturing B2B 112

SaaStr

FEBRUARY 5, 2025

PagerDuty was one of the more disruptive B2B apps when it lauched. We all used some sort of tool for website monitoring, but the O.G. PagerDuty just made it all so elegant, and so many of us quickly migrated to it. And when it IPO’d, it was still solidly an SMB solution. Fast forward to today, and the world of DevOps has changed so, so much. As has PagerDuty.

B2B 111

B2B Growth Customers Product 111

G2

FEBRUARY 5, 2025

In today's digital landscape, the ability to edit PDF documents efficiently is crucial for professionals and individuals alike. This comprehensive guide explores the world of free PDF editor apps, empowering you to modify documents seamlessly across various devices. From understanding the basics to mastering advanced techniques, we'll cover everything you need to know about editing PDFs in 2025.

Technique 52

Technique 52

SaaStr

FEBRUARY 5, 2025

Dear SaaStr: Do SaaS Companies Typically Pay Their Sales Reps a Bonus on Renewals? If So, How Much is Typica l? Simple answer: almost no SaaS companies pay sales reps on standard renewals. Longer reason: they dont because you want to specialize. Weve all learned this over the past years in SaaS: You want qualifiers qualifying BDRs. You want openers opening SDRs.

Commission 108

Commission Sales Closing Up-sell 108

G2

FEBRUARY 5, 2025

As a technical writer focused on cybersecurity tools, I have spent the past year gaining a deeper understanding of how security experts identify vulnerabilities, assess potential threats, and prevent breaches in complex systems.

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52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

FEBRUARY 5, 2025

Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses. About 83% of executives view AI as a critical strategic priority for their companies, according to Cisco.

Trust 85

Trust Healthcare Drivers/motivators Education 85

G2

FEBRUARY 5, 2025

As a demand gen marketer, I know first-hand how difficult it can be to deliver on ambitious pipeline goals especially when we dont always have our dream budget.

Pipeline 45

Pipeline 45

Martech

FEBRUARY 5, 2025

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and its starting as soon as this year. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand

GTM 78

GTM Conversion Go To Market Customers 78

Salesforce

FEBRUARY 5, 2025

Accounting for nearly 90% of enterprise data , unstructured data includes documents, videos, images, emails, sensor data, and social media content. Unlike structured data neatly stored in databases, unstructured data is difficult to organize and extract insights from. Yet, it holds the key to unlocking deeper customer understanding, operational efficiencies, and AI-driven innovation.

Government 77

Government Healthcare Manufacturing Finance 77

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

SaaStr

FEBRUARY 5, 2025

IBM’s $7B Bet on Vertical AI and What It Means for SaaS Founders. The 5 Key Takeaways: IBM is betting big on Vertical AI, investing billions in R&D and building WatsonX as a full-stack platform for enterprise AI development Vertical AI represents a massive opportunity for SaaS companies to build specialized, industry-specific solutions on top of foundation models New approaches like Instruct Lab are delivering up to 98.5% cost savings and 35% time savings compared to traditional model

Strategic partnership 74

Strategic partnership Government Represent Strategize 74

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Venture capital was abundant, interest rates were low, and businesses were under immense pressure to scale aggressively. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.

Growth 70

Growth B2B GTM Pipeline 70

Adaptive Business Services

FEBRUARY 5, 2025

Not a great deal to discuss today. I think that Nimble has been very busy in the background getting ready to roll out the bulk emailing feature. Heres whats new! Menu restructuring – Imports have been moved to their own area in settings. Email settings now include connecting your networks. A new main menu Outreach tab is for group messages, templates, and sequences.

CRM 62

CRM Consult Networking Service 62

Salesforce

FEBRUARY 5, 2025

One of the best measures of success for wealth management firms is the time spent building and nurturing client relationships. Our research shows that an overwhelming majority of financial service institution (FSI) service professionals, including those in wealth management, agree that building personal relationships with clients is one of the most important functions of their job.

Non-Profits 59

Non-Profits Profit margin Clients Trust 59

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Price

G2

FEBRUARY 5, 2025

Look, Im no web developer. I dont mess with code or follow the latest JavaScript frameworks. But as a marketer with years of experience, I know the pain of juggling content across multiple online platforms. Whether its updating website banners, refreshing app content, or aligning everything with an email campaign, the process can feel like trying to rewrite a billboard while driving past it at full speed.

Campaign 52

Campaign Process 52

Salesforce

FEBRUARY 5, 2025

No matter where you live, being prepared for some form of natural disaster is critical. Whether the skies are blue, gray, or black, utilities have a special role to play in this, as you must be ready to respond at a moments notice. Effective emergency preparedness and response isn’t just about having a plan its about having the right tools to anticipate, react, and adapt in real-time.

Customer Relationship Management 52

Customer Relationship Management Service Technology Technology 52

SaaStr

FEBRUARY 5, 2025

How @gorgiasio went from coding to production-ready AI agents for 16,000+ customers … in 6 months with CTO @humanfromearth : 1 50 customers in beta 2 Wrote playbook for successful activation 3 Shipped most common actions first (Shopify, etc) pic.twitter.com/dBMSaNh9q8 — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 25, 2025 Since its founding in 2015, Gorgias has grown into a significant player in the customer service automation space, backed by $100 million in funding (in

E-commerce 68

E-commerce A/B testing Healthcare Engineering 68

Salesforce

FEBRUARY 5, 2025

When designers and developers dont have to reinvent the wheel every time they build something, life gets easier. Thats the magic of a design system. Its not just about saving time its about working smarter, keeping components consistent, and making sure your users dont feel like they just entered a poorly organized thrift store. For Salesforce pros, its the secret weapon for building flexible, on-brand solutions without the headache.

UX 52

UX User Experience Promote Product 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales