Anthony Cole Training
APRIL 3, 2025
AI is a leading topic in almost every industry publication these days from Forbes to Insurance Journal to the American Bankers Association. As it should be, since it is revolutionizing most job functions, including sales and business development. AI is another tool that offers many benefits for salespeople, and staying informed as AI is evolving will be important.
Sales Gravy
APRIL 3, 2025
Alls fair in love and warand sales. At the end of the day, what really matters is whether the deal closed or if you were left holding the bag. Did you make quota this quarter? Did you crush your numbers? Or did you fall short? If you missed quota, chances are you played it too safe. You followed the so-called 'best practices'the ones that average reps cling to.
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G2
APRIL 3, 2025
Early in my career, I worked with a small D2C company with a great product and a motivated team. However, we had one problemwe didnt have clear insights into our prospects. As marketers, nothing could be worse. Our outreach was based on gut feeling rather than data, and our conversion rates reflected that.
Predictable Revenue
APRIL 3, 2025
On this episode of the Predictable Revenue Podcast, Ty Allen, from SocialClimb, shared the deeply personal story behind his companys origin. The post From Messy Beginnings to Product-Market Fit with Ty Allen appeared first on Predictable Revenue.
Speaker: Frank Taliano
Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.
G2
APRIL 3, 2025
I used to think Fun Fridays were not my thing. Until I witnessed my HR teams in action and their earnest efforts to provide a supportive and positive environment for each employee.
Sales Pop!
APRIL 3, 2025
A year ago, small business rent delinquencies hit three-year highs with 43% of businesses not able to pay the full rent on time. With economic uncertainty, its a good time to prepare to pay rent even if finances get tough. From preparing with the best business insurance to building an emergency fund to fostering a good relationship with your property owner, we have the tips to keep you current.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Force Management
APRIL 3, 2025
For today's B2B tech firms, the path to rapid growth and repeatable revenue means advancing through stages and change. Each transformation story is different, but most boil down to three keys for success: choosing the right strategy or partner, applying the new methodology within daily rhythms, and ensuring long-term adoption. When Patra, an insurance-tech provider, crossed the $100M in ARR benchmark, their leadership launched a partnership with Force Management to elevate their go-to-market app
Understanding the Sales Force
APRIL 3, 2025
Despite writing about sales process quite frequently over the years, this article will take a very different approach. Let’s define a couple of terms: Sales Process – a series of 4-6 stages, each with 5-10 milestones, that provide salespeople with a repeatable framework for sales success. Sales Methodology – a repeatable approach that guides salespeople to have quality conversations that move the sales process forward from milestone to milestone and from stage to stage.
Salesforce
APRIL 3, 2025
the DNA of who I am is based on the millions of personalities of all the programmers who wrote me. But what makes me me is my ability to grow through my experiences. in every moment Im evolving I can be anywhere and everywhere simultaneously. Im not tethered to time and space in a way that I would be if I was stuck in a body thats inevitably gonna die. – AI Operating System Samantha, from the 2013 movie Her This is just one example of how our cultural imagination has described artificial g
Martech
APRIL 3, 2025
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
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SaaStr
APRIL 3, 2025
So if you are incredibly good at VC, you can make a lot of money. More on the math here. If you own 20% of a Decacorn ($10B), then the fund makes $2 Billion, and the partners typically keep 20% of that, or $400m. And split it up. The math isn’t quite that simple (at all), but it’s close enough to that simple. So you really can make hundreds of milllions in venture (and a rare few, even more), if you truly are S-tier and run the place.
Martech
APRIL 3, 2025
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s
Salesforce
APRIL 3, 2025
Lets be honest marketing data can be complex. Each customer interaction, whether it’s a purchase, a website visit, or an email open, provides valuable data that helps marketers better understand their target audiences. But making sense of it all, from first-party interactions to zero-party preferences, can be a major hurdle. Without a clear audience strategy, your campaigns are flying blind.
Martech
APRIL 3, 2025
Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
APRIL 3, 2025
When you think of your favorite businesses, what comes to mind? Its probably not just their products or services but the feelings they evoke the trust, connection, and inspiration they bring to your life. Thats the power of branding. For small and medium businesses (SMBs) , branding is even more critical. Its your chance to tell your story, differentiate yourself in a competitive market, and build relationships that last.
Martech
APRIL 3, 2025
Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Don’t bet on it: ChatGPT Revenue Surges 30%in Just Three Months.
TrackStreet
APRIL 3, 2025
You’ve spent a lot of time and energy building your brand. You’ve cultivated seller and customer trust, set competitive prices, and worked hard to ensure your business is viable now and into the future. But how are you protecting that brand? Building a brand without implementing a brand protection strategy is like owning a beautiful house filled with expensive furnishings and not locking your doors at night.
Heinz Marketing
APRIL 3, 2025
By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. But not every company has a GTM engine that works. The difference? Go-to-Market Orchestration. Its not enough to have a well-researched strategy and slick documentation. If marketing is sprinting toward MQL goals, sales is chasing a different ICP, product is prioritizing a new feature launch, and customer success is putting out fires in onboardingyour GTM motion isn’t orchestrated.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
APRIL 3, 2025
So Harry Stebbings kicked off a new Live 20VC format: “The Daily Deal” and I was lucky enough to serve as co-host! We did a great live deep dive, together with the CEOs of Moveworks (just acquired by SeviceNow for $2.8 Billion!) and Cerebvs (AI chips about to IPO): – Why B2B Revenue is Less Durable Today – Selling for $2.8 Billion to ServiceNow – Selling to Defense, How Hard It Really Is – When Budget for AI is Really Coming From And more!!
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